PIF invests in DigitalBridge to set up data centers across Saudi Arabia and GCC

According to a company press release, the partnership will prioritize investments in the data center sector and other segments of digital infrastructure in line with PIF’s strategy. (Shutterstock)
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Updated 24 May 2023
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PIF invests in DigitalBridge to set up data centers across Saudi Arabia and GCC

RIYADH: The Gulf Cooperation Council region will soon emerge as a data center development hub, with Saudi Arabia’s Public Investment Fund investing in a new partnership with global asset manager DigitalBridge. 

According to a company press release, the partnership will prioritize investments in the data center sector and other segments of digital infrastructure in line with PIF’s strategy. 

The note added that the fund’s strategy aims to enable sectors and increase local content by establishing partnerships with the private sector.   

The fund will leverage DigitalBridge’s expertise in investing, building and operating digital infrastructure to support the continued advancement of the Kingdom’s digital economy. 

“We see significant opportunity for continued growth in the sectors in which we specialize and look forward to leveraging our capabilities and expertise to capitalize on the long-term opportunities across this important region,” said Marc Ganzi, CEO at DigitalBridge, in a press statement. 

The investment will aim to localize technologies and support knowledge transfer to develop and operate hyper-scale data centers and database servers in the Kingdom and GCC region.
“As a global leader in digital infrastructure, we are pleased to partner with PIF to further enable the digital infrastructure buildout in Saudi Arabia and across the GCC countries,” Ganzi added. 

Earlier this year, PIF subsidiary Saudi Downtown Co. joined hands with the Kingdom’s Ministry of Communications and Information Technology to develop digitalization projects. 

Saudi Downtown Co. aims to build and develop digital infrastructure and communication technologies in 12 cities in the Kingdom. 

These initiatives are part of the fund’s five-year strategy launched in 2021 to inject $40 billion worth of investment into the domestic economy.  

DigitalBridge is a US-based digital infrastructure firm specializing in investing and operating cell towers, data centers, fiber, small cells and edge infrastructure. 

 


Saudi POS transactions see 20% surge to hit $4bn: SAMA

Updated 05 December 2025
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Saudi POS transactions see 20% surge to hit $4bn: SAMA

RIYADH: Saudi Arabia’s total point-of-sale transactions surged by 20.4 percent in the week ending Nov. 29, to reach SR15.1 billion ($4 billion).

According to the latest data from the Saudi Central Bank, the number of POS transactions represented a 9.1 percent week-on-week increase to 240.25 million compared to 220.15 million the week before.

Most categories saw positive change across the period, with spending on laundry services registering the biggest uptick at 36 percent to SR65.1 million. Recreation followed, with a 35.3 percent increase to SR255.99 million. 

Expenditure on apparel and clothing saw an increase of 34.6 percent, followed by a 27.8 percent increase in spending on telecommunication. Jewelry outlays rose 5.6 percent to SR354.45 million.

Data revealed decreases across only three sectors, led by education, which saw the largest dip at 40.4 percent to reach SR62.26 million. 

Spending on airlines in Saudi Arabia fell by 25.2 percent, coinciding with major global flight disruptions. This followed an urgent Airbus recall of 6,000 A320-family aircraft after solar radiation was linked to potential flight-control data corruption. Saudi carriers moved swiftly to implement the mandatory fixes.

Flyadeal completed all updates and rebooked affected passengers, while flynas updated 20 aircraft with no schedule impact. Their rapid response contained the disruption, allowing operations to return to normal quickly.

Expenditure on food and beverages saw a 28.4 percent increase to SR2.31 billion, claiming the largest share of the POS. Spending on restaurants and cafes followed with an uptick of 22.3 percent to SR1.90 billion.

The Kingdom’s key urban centers mirrored the national decline. Riyadh, which accounted for the largest share of total POS spending, saw a 14.1 percent surge to SR5.08 billion, up from SR4.46 billion the previous week. The number of transactions in the capital reached 75.2 million, up 4.4 percent week-on-week.

In Jeddah, transaction values increased by 18.1 percent to SR2.03 billion, while Dammam reported a 14 percent surge to SR708.08 million.

POS data, tracked weekly by SAMA, provides an indicator of consumer spending trends and the ongoing growth of digital payments in Saudi Arabia. 

The data also highlights the expanding reach of POS infrastructure, extending beyond major retail hubs to smaller cities and service sectors, supporting broader digital inclusion initiatives. 

The growth of digital payment technologies aligns with the Kingdom’s Vision 2030 objectives, promoting electronic transactions and contributing to the nation’s broader digital economy.