NEOM and Rajasthan Royals cricket team announce new community sports program

Rajasthan Royals’ Shimron Hetmyer plays a shot during the Indian Premier League cricket match between Punjab Kings and Rajasthan Royals in Dharamshala, India, May 19, 2023. (AP Photo)
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Updated 22 May 2023
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NEOM and Rajasthan Royals cricket team announce new community sports program

  • It is the Saudi smart city’s first program of its kind and aims to promote an active and healthy lifestyle among its residents
  • NEOM aspires to be an innovative destination for sport by partnering with global sports brands

NEOM: The Saudi smart city NEOM has partnered with one of India’s premier T20 cricket teams, the Rajasthan Royals, to deliver its first ever cricket program.

The landmark pilot scheme aims to facilitate an active and healthy lifestyle within the growing workforce, forecast to reach 60,000 people by the end of the year.

Prince Saud bin Mishal Al-Saud, chairman of the Saudi Arabian Cricket Federation, said: “It’s important that we develop a thriving cricket ecosystem that can be enjoyed by everyone. We are excited to see NEOM’s cricket program partnered by Rajasthan Royals offer that, while also contributing to the growth of the sport in the Kingdom.”

Founded in 2008 and hailing from Jaipur, Rajasthan, the Rajasthan Royals is one of the world’s most renowned cricket teams and recognized internationally for its  academies and community foundation work. To mark the partnership, the lead owner, Manoj Badale, visited NEOM on Monday to meet CEO Nadhmi Al-Nasr and other community members, and to take part in a selection of cricket sessions.

Badale said: “We are thrilled to partner with NEOM and launch this grassroots cricket program. This partnership allows us to contribute to NEOM's vision of fostering an inclusive, active and healthy community. We look forward to witnessing the growth of cricket within NEOM and creating a lasting impact for the workforce, residents and society.”

The cricket program will focus on inclusivity and reflects the Royals’ commitment to promoting the development and innovation of cricket internationally. With a workforce of thousands already based at NEOM, cricket has become one of the project’s most popular sports, attracting more participation and a growing number of spectators from among those working on site.

NEOM aspires to be an innovative destination for sport, partnering with global sports brands, championing livability for its residents and contributing to NEOM’s dynamic economy. The new partnership will be another element of NEOM’s commitment to supporting an active and healthy community.

Jan Paterson, managing director of NEOM Sport, said: “NEOM is committed to nurturing the most physically active society globally and our partnership with the Royals is the latest step in making that vision a reality. Cricket is already a hugely popular sport in NEOM and we want to capture and nurture that enthusiasm and make sure it is being felt throughout the region. Working with the Saudi Arabian Cricket Federation and the Royals will enable us to provide cricket for men and women, girls and boys alike, in the community at NEOM.”

The cricket program will be delivered by specialist partners, RISE, and Red Bear Sports, who will oversee the delivery of an authentic T20 cricket league on site at NEOM. It will be community based and be supported by a participation program to be delivered by the end of the year. Sport is seen as essential to the enrichment of lives at NEOM, and the organization is aiming to support the development of sport leaders within the workforce.


National team representation framework introduced for Esports Nations Cup 2026

Updated 09 January 2026
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National team representation framework introduced for Esports Nations Cup 2026

  • Within their respective countries, partners will have the responsibility of building, representing their national esports teams on global stage
  • Esports World Cup Foundation to establish ENC Development Fund to support long-term growth of nation-based ecosystems

RIYADH: The Esports World Cup Foundation has introduced the national team representation framework for the Esports Nations Cup 2026 — the global nation-based esports competition set to debut in Riyadh, Saudi Arabia, in November — by opening the application process for official National Team Partners.

The Esports Nations Cup introduces national team representation to the global esports calendar in a structured, recurring format. It complements the club-based Esports World Cup by enabling players to compete under their national flag and offering fans an opportunity to connect with elite esports through national identity.

National Team Partners will serve as the official national counterparts for the ENC 2026, within their respective countries and territories, with the responsibility of building and representing their national esports teams on the global stage. In partnership with the EWCF, they will coordinate team representation for the ENC, oversee and support national team coaches per game title, and coordinate with game partners and clubs within the ENC framework. 

Beyond competition, National Team Partners will shape their national team identity through marketing, communications, and community engagement, and collaborate with creators, media, and public institutions to mobilize their local communities to build national fandom for their teams.

While National Team Partners are responsible for the organization and representation of national teams, the competitive integrity and player eligibility remain governed by ENC rules and game partner-aligned processes.

Each selected national team partner will nominate a national team manager who will serve as the public lead and primary representative of the national team. They will act as the primary contact between the EWCF and the local ecosystem team, supporting coordination, representation and activation at the country and territory level, and are formally confirmed by the EWCF. 

To support the long-term growth of nation-based esports, the EWCF will establish the ENC Development Fund, committing at least $20 million annually, beginning with ENC 2026. The fund will support national team programs by covering travel and logistics for participation in the Esports Nations Cup, and by enabling promotional and fan-facing activities that build relevance, awareness, and engagement around national teams beyond the main competition, supported by the commercial, marketing, and operational capabilities required to deliver these activities consistently over time.

This includes support for training camps and boot camps with structured fan access, exhibition matches and showcase events, official watch parties, national team tours, and appearances at major gaming and sports events.

Further details on scope, eligibility, and implementation will be shared with selected National Team Partners as part of the onboarding process.

Ralf Reichert, CEO of the Esports World Cup Foundation, said: “The purpose of the Esports World Cup Foundation is to elevate esports and make it sustainable.

“The Esports Nations Cup is a natural next step in that journey. By opening this application process, we are inviting trusted National Team Partners to help define the framework for how countries and territories are represented in esports, with clear roles, aligned governance, and a system that works for players, game partners, and fans alike.”

Eligible applicants include esports organizations, clubs, agencies, nongovernmental organizations, national esports and sport federations and associations, recognized government-mandated entities, content creators, and experienced esports professionals with strong national ecosystem ties.

Applications are now open at esportsnationscup.com and will close on Jan. 31. Submissions will be reviewed through a multi-stage evaluation process, assessing governance standards, ecosystem standing, operational capability, community reach, and alignment with game partners’ requirements.

The first cohort of approved National Team Partners will be announced in early 2026.

The ENC will be held in Riyadh in November before moving to a rotating city model every two years.