Broadband providers warned of potential backlash as Netflix tightens grip on password sharing

Netflix in April estimated that more than 100 million households around the world shared accounts with other users. (AFP/File)
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Updated 17 May 2023
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Broadband providers warned of potential backlash as Netflix tightens grip on password sharing

  • Streaming giant reported to have told providers to prepare for wave of complaints
  • Netflix crackdown on password sharing is imminent, sources say

LONDON: Netflix warned broadband and telecom companies that its crackdown on password sharing could lead to backlash from customers.

The streaming giant held talks with some of the UK’s leading telecom companies and other media groups that use Netflix as part of bundled TV content to alert them of potential consequences as it prepares to enforce rules limiting how subscribers can share their accounts with others.

The talks are designed to help operators prepare for a potential wave of complaints from customers who may be unhappy with Netflix’s plans to crack down on password sharing.

According to multiple sources, the Californian SVOD is expected to tighten its grip on password sharing within the new few weeks as it hopes to increase profitability amid slowing rates of new subscriber growth.

Netflix in April estimated that more than 100 million households around the world shared accounts with other users.

The Financial Times reported on Tuesday that Netflix “had sought to ensure its partners were kept informed about its plans as they progressed over the past few months,” as it expects heaps of customers who have grown accustomed to sharing passwords to complain to their providers.

Although exact details have yet to be made public, people close to the matter anticipate that once the account-sharing crackdown begins, customers will be encouraged to set a primary location.

Netflix account holders will be able to share their accounts with anyone in their household, but if someone tries to use the account from outside the primary location, the account holder will be notified about additional charges.

When traveling, users can request a temporary code from the service when signing in, which will grant access to their account for seven days.

Netflix expanded its crackdown on password sharing to primary markets in the first quarter of 2023.

The policy, which had been tested in selected South American markets in 2022, was rolled out in Canada, New Zealand, Spain, and Portugal, with mixed results, leading the streaming giant to postpone the wider deployment after noticing a “cancel reaction.”

In Spain, the streaming giant lost 1 million members, while in Canada, Netflix said in April that it was “taking the right approach” after the number of paying users was higher than before the launch.


Disinformation the new enemy in disaster zones, says Red Cross

Updated 05 March 2026
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Disinformation the new enemy in disaster zones, says Red Cross

  • “Harmful information and dehumanizing narratives” undermines humanitarian aid and putting lives of aid workers at risk
  • Between 2020 and 2024, disasters affected nearly 700 million people, displaced over 105 million, and killed more than 270,000 — doubling the number in need of humanitarian aid

GENEVA: The rise of disinformation is undermining humanitarian aid and putting lives at risk, while disasters are affecting ever more people, the Red Cross warned Thursday.
“Between 2020 and 2024, disasters affected nearly 700 million people, caused more than 105 million displacements, and claimed over 270,000 lives,” the International Federation of Red Cross and Red Crescent Societies said.
The number of people needing humanitarian assistance more than doubled in the same timeframe, the IFRC said in its World Disasters Report 2026.
But the world’s largest humanitarian network said that “harmful information and dehumanizing narratives” were increasingly undermining trust, putting the lives of aid workers at risk.
“In polarized and politically-charged contexts, humanitarian principles such as neutrality and impartiality are increasingly misunderstood, misrepresented or deliberately attacked online,” it said.
The IFRC has more than 17 million volunteers across more than 191 countries.
“In every crisis I have witnessed, information is as essential as food, water and shelter,” said the Geneva-based federation’s secretary general Jagan Chapagain.
“But when information is false, misleading or deliberately manipulated, it can deepen fear, obstruct humanitarian access and cost lives.”
He said harmful information was not a new phenomenon, but it was now moving “with unprecedented speed and reach.”
Chapagain said digital platforms were proving “fertile ground for lies.”
The IFRC report said the challenge nowadays was no longer about the availability of information but its reliability, noting that the production and spread of disinformation was easily amplified by artificial intelligence.

- ‘Life and death’ -

The report cited numerous recent examples of harmful information hampering crisis response.
During the 2024 floods in Valencia, false narratives online accused the Spanish Red Cross of diverting aid to migrants, which in turn fueled “xenophobic attacks on volunteers,” the IFRC said.
In South Sudan, rumors that humanitarian agencies were distributing poisoned food “caused people to avoid life-saving aid” and led to threats against Red Cross staff.
In Lebanon, false claims that volunteers were spreading Covid-19, favoring certain groups with aid and providing unsafe cholera vaccines eroded trust and endangered vulnerable communities, the IFRC said.
And in Bangladesh, during political unrest, volunteers faced “widespread accusations of inaction and political alignment,” leading to harassment and reputational damage, it added.
Similar events were registered by the IFRC in Sudan, Myanmar, Peru, the United States, New Zealand, Canada, Kenya and Bulgaria.
The report underlined that around 94 percent of disasters were handled by national authorities and local communities, without international interventions.
“However, while volunteers, local leaders and community media are often the most trusted messengers, they operate in increasingly hostile and polarized information environments,” the IFRC said.
The federation called on governments, tech firms, humanitarian agencies and local actors to recognize that reliable information “is a matter of life and death.”
“Without trust, people are less likely to prepare, seek help or follow life-saving guidance; with it, communities act together, absorb shocks and recover more effectively,” said Chapagain.
The organization urged technology platforms to prioritize authoritative information from trusted sources in crisis contexts, and transparently moderate harmful content.
And it said humanitarian agencies needed to make preparing to deal with disinformation “a core function” of their operations, with trained teams and analytics.