Swedish Moroccan singer Loreen wins Eurovision Song Contest

Swedish Moroccan singer Lorine Talhaoui, who goes by the stage name Loreen, won the Eurovision Song Contest early Sunday. (AFP)
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Updated 14 May 2023
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Swedish Moroccan singer Loreen wins Eurovision Song Contest

DUBAI: Swedish Moroccan singer Lorine Talhaoui, who goes by the stage name Loreen, won the Eurovision Song Contest early Sunday as she beat out 25 competitors in the finale of the world’s biggest live music event, hosted by Britain on behalf of war-torn Ukraine.

A previous victor in 2012, Loreen is the first woman to win the eccentric, much-loved competition twice and only the second person to do so after Johnny Logan for Ireland in the 1980s, AFP reported.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by LOREEN (@loreenofficial)

Born in Sweden to parents of Moroccan Berber origin, the 39-year-old’s win for Sweden was celebrated in the northern European country.

It is a record-equalling seventh Eurovision crown for Sweden and means the Scandinavian nation will host next year’s contest on the 50th anniversary of ABBA’s win — the country’s first — with breakthrough hit “Waterloo.”

Loreen told reporters that her victory with dance-pop track, “Tattoo,” felt “surreal” and “so beautiful,” and had left her “seriously overwhelmed,” according to AFP.

She narrowly triumphed over Finland’s Kaarija after the public and jury votes were combined following an evening of typically eclectic musical acts in Liverpool.

Sweden and Finland had been the bookmakers’ favourites heading into the contest beloved for its quirky performances.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by LOREEN (@loreenofficial)

Sweden’s biggest broadsheet Dagens Nyheter on Sunday hailed Loreen’s victory an “enormous, unbelievable feat”, praising her ability to touch audiences “like few others do.”

“She’s a strange combination of vague and ethereal,” it mused.

Rapper Kaarija, representing Finland, came a close second after a memorable performance of “Cha Cha Cha,” delivered in his distinctive green bolero-style jacket with spikes around the neck, which has become a craze in his homeland.

After coming in 16th place, France’s contestant La Zarra showed the cameras her middle finger, later defending her “gesture of disappointment” to French media.

The home crowd went wildest for the UK’s entry, Mae Muller, who flopped in the vote count.

Britain’s Sam Ryder, runner-up in 2022, performed his latest song — with Queen’s Roger Taylor on drums — during the voting for this year’s spectacle.

Last year’s winners, Ukraine’s Kalush Orchestra, reappeared Saturday to kickstart the night.

The band performed in a pre-recorded video, featuring a surprise appearance by the Princess of Wales Kate Middleton playing the piano, and also gave a live performance.


Yataghan boutique in Jeddah celebrates Saudi heritage

Updated 20 December 2025
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Yataghan boutique in Jeddah celebrates Saudi heritage

JEDDAH: Yataghan, the contemporary Saudi jewelry house founded in 2008 by designer and entrepreneur Sarah Abudawood, has announced an expansion with its Riyadh debut at Kingdom Centre, alongside the relocation of its headquarters and flagship store to a street-front location on Jeddah’s Thalia Street.

The brand, known for blending Arabian heritage with modern minimalism, unveiled two boutiques designed as immersive experiences rather than mere retail spaces.

Every detail of the new Jeddah location has been carefully curated; brass accents inspired by the Yataghan blade evoke precision and luxury, while striped, gray onyx symbolizes continuity and progress, according to the brand’s founder. Vast windows, softened by Yataghan’s signature hexagonal motif, a symbol of harmony, order, and strength, flood the boutiques with natural light, creating an inviting environment for visitors.

Inspired by the Yataghan sword, with its distinctive, single-edged blade, the brand’s collections fuse minimalist design with Arabic calligraphy and tribal motifs.

“The name Yataghan draws its meaning from the two swords on the Saudi flag — a symbol that has always fascinated me for what it represents: conviction, protection, truth, and above all, balance,” Abudawood told Arab News.

“The Yataghan sword, known for its graceful curve and exquisite craftsmanship, embodies purpose and precision. It is drawn to defend what matters and to guard what is sacred. It sets boundaries and restores equilibrium, reminding us that strength is not only about force, but about knowing when to advance and when to stand still.

“That balance is reflected in every piece we create. Because, like the sword, Yataghan is more than an ornament; it is a statement of purpose, and identity.”

Abudawood explained the cultural inspiration behind the brand, highlighting pieces connected to Saudi identity. “This branch carries designs that are deeply connected to Saudi identity and cultural memory. Some pieces are exclusive, inspired by symbols, rhythms, and forms rooted in our heritage, interpreted through a modern lens … Jeddah, in particular, has a unique spirit: fluid, expressive, open, and layered with history. That essence subtly informs the designs you’ll find here.” 

The founder also spoke of the brand’s philosophy of minimalism and meaningful design.

“It comes from my belief that simplicity creates space for meaning. I have always been drawn to architecture and the principle that form must follow function. I design with intention; nothing is accidental. Every line has a purpose, every curve holds a story. Minimalism, for me, is not about removing emotion; it is about distilling it. I want each piece to feel timeless, personal, and quietly powerful.”

The label has been flaunted by high-profile clients — including Jennifer Lopez, Lady Gaga and Lama Akeel — but Abudawood emphasized the brand’s focus on connection over visibility. “Whether someone is a public figure or not, what moves me is when they feel seen by the jewelry. Yataghan has always been about resonance, about creating pieces that speak to identity, strength, and personal stories,” she said.

Looking ahead, 2026 will mark new chapters for Yataghan, including local and international expansion, innovative collections, and a stronger focus on storytelling and community collaborations. “Growth has never been about reach alone; it’s about depth, integrity, and lasting impact,” Abudawood added.

“Ultimately, what drives me is purpose. I’m motivated by the desire to create work that matters, to offer women something that reflects who they are, not who they’re expected to be. Design, for me, is a form of dialogue, a way to translate emotion into form. As long as I’m creating with honesty, intention, and heart, I know I’m exactly where I’m meant to be.”