Kingdom’s surging entertainment sector in the spotlight

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Saudi Light and Sound (SLS) Summit Expo will look at how the Kingdom’s entertainment industry can stay ahead of the curve, all while mapping the industry’s future and highlighting the biggest trends and challenges. (Supplied)
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Saudi Light and Sound (SLS) Summit Expo will look at how the Kingdom’s entertainment industry can stay ahead of the curve, all while mapping the industry’s future and highlighting the biggest trends and challenges. (Supplied)
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Updated 05 May 2023
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Kingdom’s surging entertainment sector in the spotlight

  • Women’s role in events industry a key talking point at Riyadh SLS Expo

RIYADH: From tackling the environmental impact of shows to spotlighting women in the events industry, the Saudi Light and Sound Expo will look at how the Kingdom’s entertainment industry can stay ahead of the curve, while mapping the industry’s future, and highlighting the biggest trends and challenges.

The SLS Expo, taking place from May 28-30 at the Riyadh International Convention and Exhibition Center, will be the first dedicated event in Saudi Arabia for professional AV and lighting equipment specialists, and will feature exhibitors from the pro-lighting and audio, live events, digital signage, AI, laser technology, and stage technology sector.

More than 15 debates, fireside chats, presentations, case studies and panel discussions from industry experts will be included in the summit.

As the Kingdom hosts growing numbers of international sports events, art exhibitions and live concerts with international performers, there is a rising demand for AV technology to support its burgeoning entertainment industry, which was worth an estimated $308 million at the end of last year, according to Statista, the online market and consumer data platform.

Amid plans for the Kingdom to invest $64 billion in the entertainment industry over the next decade, there is a significant demand for AV technology, professional lighting equipment, and theater and cinema operators to support the ambitious entertainment goals, and the rising demand will be the focus of this year’s SLS Expo.

“With the Kingdom hosting over 120 million people at events in the last four years, the country is looking to fast track plans in its events and entertainment industry, and the SLS Summit and Expo will look to showcase these advancements,” said Mohammed Faisal, event manager at DMG Events, organizers of the expo.

The Kingdom continues to create the fundamentals for a vibrant entertainment sector, with 11,136 licenses issued for entertainment and supporting events since 2019, according to the Saudi General Entertainment Authority.

Global professional services firm Ernst & Young recently said that MENA governments, such as Saudi Arabia, have demonstrated strong support for entertainment as part of goals to invest in their non-oil economies. The company predicted that by 2030, the entertainment industry will create over 100,000 jobs with a 3 percent impact on the Kingdom’s economic output.

“Saudi Arabia is rapidly becoming the most important entertainment market in the region,” said Koert Vermeulen, principal designer and owner of ACTLD, and one of the speakers at the expo.

The summit will also take a closer look at women in the events industry, with the country putting several initiatives in place to empower and encourage women to join the public and private sector.

“I am thrilled to be taking part in the executive session, ‘Women in the events industry,’ and I hope that it will help shine a spotlight on the wonderful opportunities available for women,” said Debbie Kristiansen, general manager of Exhibition World Bahrain and one of the speakers at the expo.

Topics include trending and future tools for interactive installations and audience engagement, design principles and techniques for creating shows, a sound-storm case study, and sound engineering and design for immersive experiences.

Other speakers include Mark Reeves, head of entertainment and events at 6 Flags Qiddiya; and Michael Jobson, executive director, MDL Beast.


Kingdom key player in regional peace, EU official says

Updated 17 January 2026
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Kingdom key player in regional peace, EU official says

  • Hana Jalloul Muro highlights Riyadh’s role in regional stability, economic growth and advancing EU-Saudi strategic ties

Riyadh: Hana Jalloul Muro, vice-chair of the European Parliament’s Foreign Affairs Committee, has praised Saudi Arabia’s role as a “reliable partner” to the EU.

Describing the Kingdom as a “key international actor,” she highlighted its pivotal role in regional stability, including brokering peace talks on Ukraine, promoting peace in Palestine, and supporting stable governments in Lebanon and the Syrian Arab Republic.

“Saudi is a reliable partner because it is a country that has demonstrated that with Vision 2030, only in the last five, six years, it has changed impressively. It has a major women’s labor force, a very low youth unemployment rate and is growing very fast,” Muro told Arab News.

Speaking on the sidelines of the Future Minerals Forum in Riyadh, she added: “Saudi Arabia is becoming a key major player in the international arena now — for peace conversations on Ukraine, supporting the Syrian government, paying Syria’s external debt, stabilizing the government in Lebanon, promoting peace in Gaza, in Palestine and pushing for a ceasefire, too.

“So, I think it is a very key international actor, very important in the region for stability,” Muro added.

Explaining why she considers the Kingdom a reliable partner, Muro said: “It’s a country that knows how to see to the East and to the West.”

Muro also serves as the European Parliament’s rapporteur for Saudi Arabia, and is responsible for drafting reports on legislative and budgetary proposals and other key bilateral issues.

In mid-December 2025, the European Parliament endorsed a road map to elevate EU-Saudi relations into a full-fledged strategic partnership, which Saudi Ambassador to the EU Haifa Al-Jedea described as “an important milestone” in bilateral ties.

The report highlighted the possibility of Saudi-EU visa-free travel, reaffirming the EU’s commitment to advancing a safe, mutually beneficial visa-free arrangement with the five GCC countries to ensure equal treatment under the new EU visa strategy.

“One of the key hot topics is the visa waiver to Saudi Arabia, which I always support,” Muro said. “Saudi Arabia has, as you are aware, been in cascade for five years, and I think we need to work toward a visa waiver.”

The report also highlighted the economic significance of Saudi tourists to EU member states, particularly for the hospitality, retail and cultural sectors, while emphasizing that Saudi citizens do not pose a source of irregular migration pressure.

When asked about the status of the visa waiver, Muro said: “The approval, it is the recommendation to the commission to take into account its importance. We need to advance on that because we are in the framework of this strategic partnership agreement that covers many topics, so this is why the visa waiver is a central key issue.”

She added: “I think by now we recognize the international role of Saudi Arabia and how important it is to us as a neighbor — not only for security, counter-terrorism and energy, but for everything. We need to get closer to partners like the GCC, Saudi specifically.

“And I think that we need to take Saudi Arabia as a very big ally of ours,” Muro said.

During her time in Riyadh, Muro took part in a panel at the forum focused on the EU-KSA business and investment dialogue, and advancing the critical raw materials value chain.

On the sidelines, she met Saudi Vice Foreign Minister Waleed Elkhereiji to discuss ways to further strengthen Saudi-EU relations.

She also met Hala Al-Tuwaijri, chairwoman of the Saudi Human Rights Commission, saying: “I have to congratulate you and the government, your country, on doing a great job.”