Saudi Tourism Authority signs MoU with Visa to develop region’s first tourism data lab 

The MoU was signed at the Arabian Travel Market 2023 (Shutterstock)
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Updated 03 May 2023
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Saudi Tourism Authority signs MoU with Visa to develop region’s first tourism data lab 

RIYADH: A first-of-its-kind tourism data lab is set for the Middle East after Saudi Arabia reached an agreement with global digital payment solution provider Visa to provide travel trends insights.

The Saudi Tourism Authority has signed a memorandum of understanding with the financial services company to explore innovative ways to enhance the visitor experience and advance the Kingdom’s hospitality industry. 

The partnership will be supported by the payment database VisaNet, which delivers a variety of data on incoming tourists and substantial information on how governments can maximize their cashless approach, the press release added. 

The collaboration is in line with Saudi Arabia’s National Tourism Strategy, which seeks to attract 100 million visitors by 2030. 

Abdulkarim Aldarwish, president of Middle East and Africa markets at the STA, said: “The agreement with Visa, the world leader in digital payments, confirms that the Saudi Tourism Authority is keen to enhance its capabilities by providing, exchanging, and analyzing data as well as offering products and promotional package programs that improve the experience of tourists and attract more segments from the main markets in the region.”  

The MoU, signed at the Arabian Travel Market 2023 being held in Dubai, will also look into options to deploy Visa’s digital payments solutions and exclusive packages, according to a press release.   

“Saudi Arabia is fast emerging as a tourism hub with diverse and enriching experiences awaiting visitors. The industry is also a pivotal pillar in achieving the goals of Saudi Vision 2030 to diversify the economy and create new job opportunities,” said Walter Lironi, senior vice president for Visa consulting and analytics for the central Europe, Middle East, and Africa region. 

He added that the company is pleased to enter this partnership with the STA as it will allow them to “explore multiple pathways ... (to) enhance the tourism experience of visitors to Saudi Arabia and support the government’s tourism ambition.”  

One of the fastest-growing destinations in the region, Saudi Arabia has been investing substantial sums to upgrade the country’s tourism infrastructure while launching new projects to attract travelers from across the world.    

During a monthly meeting with citizens in February, the Minister of Tourism Ahmed bin Aqil Al-Khatib revealed that Saudi Arabia’s tourism spending surged 93 percent in 2022 to hit SR185 billion ($50 billion), up from SR95.6 billion the year before.


Free trade negotiations between GCC, India mark new phase of partnership, says sec-gen

Updated 24 February 2026
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Free trade negotiations between GCC, India mark new phase of partnership, says sec-gen

RIYADH: The Gulf Cooperation Council’s secretary-general affirmed that the negotiations for a free trade agreement between the GCC and India, and the signing of the joint statement, represents a new phase of strategic partnership.

Jasem Mohamed Al-Budaiwi said that this contributes to enhancing close cooperation and strengthening economic and trade ties, according to the Saudi Press Agency.

This came during the signing ceremony of the joint statement on launching the free trade agreement negotiations between the Al-Budaiwi and India’s Minister of Commerce and Industry, Piyush Goyal, which took place in New Delhi, on Tuesday.

During the signing ceremony, Al-Budaiwi said that the Terms of Reference, signed on Feb. 5, provide a comprehensive and clear framework for these negotiations. The two nations agreed to discuss enhancing cooperation in vital strategic areas, including trade in goods, customs procedures, and services.

Additionally, the framework covers Sanitary and Phytosanitary measures, intellectual property rights, cooperation on Micro, Small, and Medium Enterprises, along with other topics of mutual interest. This reflects the comprehensive nature of the agreement and its ability to keep pace with the future economy.

Al-Budaiwi expressed hope that these negotiations would lead to a comprehensive and ambitious free trade agreement that works to remove customs and non-customs barriers, enhance the flow of quality investments in both directions, and achieve further liberalization in trade and investment cooperation between the GCC and India for mutual benefit. 

This would provide a stimulating economic environment and an investment climate that opens broad horizons for the business sector, supports supply chains, and accelerates the pace of economic growth in line with the ambitious developmental visions of the GCC states. 

The top official affirmed the full readiness of the General Secretariat to host the first round of negotiations at its headquarters in Riyadh during the second half of this year.

The two sides held a meeting during which they reviewed the existing cooperation relations between the GCC and India and discussed ways to develop and elevate them to broader horizons, serving mutual interests and enhancing opportunities for strategic partnership between the two sides, particularly in the economic, investment, and trade fields.

They praised the role undertaken by the negotiating teams from both sides, appreciating the efforts contributing to reaching a comprehensive agreement that enhances economic integration and supports the smooth flow of trade between the two nations.