ISLAMABAD: Pakistan’s ministry of information and broadcasting on Sunday announced the launch of PTV Flix, a new video-streaming, over-the-top (OTT) platform for viewers across the globe to access the state-owned channel’s content on their TV and mobile phone screens.
OTT refers to media services offered directly over the Internet without the use of traditional cable or satellite TV services. According to Adjust, a mobile analytics platform, OTT platforms like Netflix, Amazon Prime, YouTube, HBO Max, Hulu, and Disney+, among others, have become exceedingly popular around the world over the years.
“Delighted to launch #PTVFlix today, initiated and started in July 2022, a new video streaming OTT platform on which users globally can access PTV’s vast library of content, including TV shows, dramas, documentaries, sports, and other programs,” Pakistan information minister Marriyum Aurangzeb wrote in a Twitter post.
Pakistan’s state-owned broadcaster Pakistan Television Corporation, famously known as PTV, started its transmission in 1964. Since then, the channel has produced a wide variety of content that Aurangzeb referred to as “national treasures.” She said that several “timeless” drama serials and TV shows aired on PTV went on to become part of Pakistanis’ collective memory.
“PTVFlix will make this rich library of content – present and old – easily accessible to users. It will enable our youth to connect and our older audiences to reconnect with TV content that left an indelible impact on countless lives,” she said.
The minister further said that the application for PTV Flix could be downloaded on both iOS and Android.
“I would like to thank and congratulate the team at PTV and the Ministry of Information and Broadcasting for all their hard work which has made this idea a reality,” she added.
