Saudi Arabia’s AlUla has ‘coolest natural landscape’ for videos, says R3hab after Now United shoot

R3hab teamed up with the world’s first global pop group and social media sensation, Now United. (Supplied)
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Updated 04 April 2023
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Saudi Arabia’s AlUla has ‘coolest natural landscape’ for videos, says R3hab after Now United shoot

  • The DJ, whose real name is Fadil El Ghoul, said he visited AlUla on holiday and loved that it was unlike anything he’d seen before
  • R3hab teamed up with the world’s first global pop group and social media sensation, Now United, for a video shot at the site

LONDON: Saudi Arabia’s ancient city of AlUla has “so many different landscapes and sights” to film videos, according to Dutch-Moroccan DJ R3hab, who teamed up with the world’s first global pop group and social media sensation, Now United, for a video shot at the site.

The musician, whose real name is Fadil El Ghoul, said that he visited AlUla on a holiday and loved that it was unlike anything he’d seen before.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by R3HAB (@r3hab)

“I visited AlUla on vacation and immediately realized the potential for a shoot,” he told Arab News.

“It’s so different from what you usually see.”

R3hab said that it would have been easy to shoot a video at the beach or a club, “but AlUla has the coolest natural landscape.”

R3hab teamed up with the world’s first global pop group and social media sensation, Now United, and switched gears from his festival/club-oriented “Shockwave” with Afrojack, from January, to the emotive dance-pop vibes of “Run Till Dark,” which was released on March 10.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by R3HAB (@r3hab)

The video for “Run Till Dark,” which was filmed at the UNESCO World Heritage site in Madinah province in northwestern Saudi Arabia, begins with R3hab coming out of a black and red golden embroidered tent.

It then shows some of the spectacular rock formations in one of the oldest cities in the Arabian Peninsula where a majority of the remains date from the Nabataean period.

Against a backdrop of lush oases and then navigating through the old city, Now United, which consists of 18 singers and dancers from 18 different countries representing different cultures, performed upbeat choreographic moves and also ran through the desert wearing traditional clothing.

“Everywhere you look is intriguing; there are no bad angles,” R3hab said. “The shoot went so smoothly, I wouldn’t hesitate to do it again.”

He also said that local creatives in the Kingdom are doing “amazing work” and expressed happiness that both he and Now United have strong fan bases in Saudi Arabia.

“The Middle East is generally underrepresented and not often considered for global opportunities like music videos,” R3hab said.


‘Palestine 36’ set for Saudi cinemas in January

Updated 04 January 2026
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‘Palestine 36’ set for Saudi cinemas in January

DUBAI: Filmmaker Annemarie Jacir’s “Palestine 36,” which screened at Jeddah’s Red Sea International Film Festival, is scheduled for release in Saudi cinemas on Thursday.

The sweeping historical epic — Palestine’s official entry to the Oscars this year, which made it to the official longlist — is a deep exploration of resistance, resilience and the struggle of the Palestinian people. 

“Palestine 36” is set during the 1936 Arab Revolt and follows five interconnected narratives as villages across Palestine confront British colonial rule.

With rising numbers of Jewish immigrants escaping antisemitism in Europe, and the Palestinian population uniting against Britain’s 30-year dominion, all sides spiral toward inevitable collision in a decisive moment for the British Empire and the future of the entire region. 

The film won the Best Film award at the Tokyo International Film Festival.

Jacir — whose three previous feature films “Salt of this Sea,” “When I Saw You,” and “Wajib” were also official Palestinian Oscar entries — hopes “Palestine 36” will provide a mirror for audiences, particularly those from colonized or war-affected countries.  

“I hope people see themselves in the film,” she told Arab News in December. “I don’t want to teach anyone anything. There’s a lot of history in the film and there’s a lot of history that’s been erased. I hope that’s something that comes through.” 

The film features an ensemble cast, including Oscar-winner Jeremy Irons, “Game of Thrones” star Liam Cunningham, and Tunisian actor Dhafer L’Abidine, alongside Palestinian talents Hiam Abbass, Yasmine Al-Massri, Kamel El Basha, and Saleh Bakri.

At the Red Sea International Film Festival premiere of the film in December, Jacir walked the red carpet with Palestinian Jordanian designer Reema Dahbour, who dressed the director for the event.

Dahbour created a custom piece titled “From the River to the Sea,” which she described on social media as “a dress born from our narrative, our symbols, and our enduring connection to the land. A garment that mirrors the spirit showcased so powerfully in the film.”