LONDON: Meta Platforms Inc. said on Thursday it is now rolling out a long-promised system for advertisers to determine where their ads are shown, responding to their demands to distance their marketing from controversial posts on Facebook and Instagram.
The system offers advertisers three risk levels they can select for their ad placements, with the most conservative option excluding placements above or below posts with sensitive content like weapons depictions, sexual innuendo and political debates.
Meta also will provide a report via advertising measurement firm Zefr showing Facebook advertisers the precise content that appeared near their ads and how it was categorized.
Marketers have long advocated for greater control over where their ads appear online, complaining that big social media companies do too little to prevent ads from showing alongside hate speech, fake news and other offensive content.
The issue came to a head in July 2020, when thousands of brands joined a boycott of Facebook amid anti-racism protests in the United States.
Under a deal brokered several months later, the company, now called Meta, agreed to develop tools to “better manage advertising adjacency,” among other concessions.
Samantha Stetson, Meta’s vice president for Client Council and Industry Trade Relations, said she expected Meta to introduce more granular controls over time so advertisers could specify their preferences around different social issues.
Stetson also said early tests showed no significant change in performance or price for ads placed using more restrictive settings, adding that those involved in the tests were “pleasantly surprised.”
However, she cautioned that the pricing dynamic could change, given the auction-based nature of Meta’s ads system and the reduction in inventory associated with any restrictions.
The controls will be available initially in English- and Spanish-speaking markets, with plans to expand them to other regions — and to the company’s Reels, Stories and video ad formats — later this year.
Meta rolls out long-sought tools to separate ads from harmful content
https://arab.news/gu584
Meta rolls out long-sought tools to separate ads from harmful content
- System offers advertisers three risk levels they can select for their ad placements
Asharq Business with Bloomberg, Nasdaq to bring real-time US equities data to MENA
- Nasdaq to deliver exclusive real-time US equities market data
- Real-time updates fully integrated into Asharq Business’ data infrastructure and available across all platforms
RIYADH: Asharq Business with Bloomberg, the region’s leading business and financial news multi-platform channel, announced Tuesday a strategic three-year collaboration with Nasdaq, to deliver exclusive real-time US equities market data and updates to investors and decision-makers across the Middle East.
Through access to Nasdaq’s official data product, Nasdaq Last Sale (NLS), Asharq Business with Bloomberg will receive real-time last-sale trade updates and calculated insights across major US exchanges directly from the Nasdaq Market Center. The collaboration strengthens market transparency, enhances data-driven storytelling, and provides audiences and partners with deeper insight into global financial activity.
With a rapidly growing investor base in the region — and with Nasdaq serving as a primary destination for many Arab and regional investors — Asharq Business with Bloomberg reinforces its mission to deliver timely, accurate, and exclusive financial updates by integrating NLS data into its digital platforms, live markets coverage, and broader data ecosystem.
Leveraging its partnership with Bloomberg Media — which grants access to reporting from over 2,700 journalists and analysts worldwide — Asharq Business with Bloomberg continues to build on its reputation as the region’s most trusted and credible multi-platform business news source. The collaboration with Nasdaq underscores its commitment to providing reliable, data-backed content across social, digital, and streaming platforms, available for audiences anytime and anywhere.
Dr Nabeel Al Khatib, General Manager of Asharq News Network, commented: “It has been five years since the inception of Asharq Business with Bloomberg, and our audience has always been at the center of everything we do. We invest time and effort to understand what matters to them, ensuring we deliver data and stories that genuinely support informed decision-making. With growing regional interest in global markets, our collaboration with Nasdaq marks a strategic step toward offering a clearer, more comprehensive view of international financial activity. Through Nasdaq Last Sale, we aim to further empower our audience with transparent, real-time insights, strengthening their ability to navigate an increasingly interconnected global investment landscape.”
The Nasdaq leadership team added: “We are pleased to collaborate with Asharq Business with Bloomberg to broaden access to high-quality US market data in the Middle East. Through Nasdaq Last Sale, we aim to enhance transparency, support informed decision-making, and contribute to a more connected global investor community.”
