Ramadan treats at risk as prices of Saudi dates double in Pakistan amid economic turmoil

A vendor arranges dates at his stall in a market ahead of the Muslim holy fasting month of Ramadan in Karachi on March 20, 2023. (AFP/File)
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Updated 29 March 2023
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Ramadan treats at risk as prices of Saudi dates double in Pakistan amid economic turmoil

  • Saudi dates make a much-loved culinary treasure for Pakistani people in the Muslim fasting month
  • Traders say the surge in prices brought down domestic demand after low date production in Pakistan

KARACHI: Pakistan's ongoing economic crisis, caused by a major dollar liquidity crunch, has doubled the cost of Saudi dates, said local traders on Tuesday, after the country lost much of its own crops in the wake of the monsoon floods that destroyed farmlands in the southern region of Sindh and Balochistan last year.

Saudi dates are a much-loved culinary treasure for Pakistani elites in the Muslim fasting month of Ramadan. Traditionally, the prices of these dates remain high in the local market due to their quality. They are also the top choice of affluent classes in Pakistan.

Ajwa, Ambar, Safwai, Sukkari, Barhi, Saghai, Kalmi, Khudri, Kholas and Medjoul are the most famous Saudi dates sold in Pakistan. However, local traders say the prices of Saudi dates had doubled while the sales had reduced this year.

“Last year, the rate of Sukkari dates was Rs1,100 per kilogram,” Sher Zaman Khan, a local dealer, told Arab News on Tuesday. “This year, it rate has increased to Rs2,200. The rate of Kalmi dates stood at Rs900 but it has gone up between Rs1,700 and Rs1,800. Last year, the cost of Ambar date were Rs1,400 but they are sold for Rs2,800 this year.”

With an annual production of around 1.1 million tons, Saudi Arabia is one of the top producers and exporters of dates. Pakistan, which is also among the world's top 10 date producers with about 500,000 tons of annual yield, meets half of its demand through imports, mainly in the holy month of Ramadan.

Dealers said the quantity of Saudi dates had substantially declined in Pakistani market due to restrictions on imports, coupled with the widespread devastation caused by last year's floods in the dates growing areas of Sindh and Balochistan.

“The demand for Saudi dates has declined because of the diminishing purchasing power of people,” Hanif Baloch, an importer and dealer of the fruit, told Arab News. “Even those belonging to high income classes have started thinking before buying.”




A boy stands beside a sugarcane field, which is submerged by floodwaters due to heavy monsoon rains, in Dera Allahyar area of Jaffarabad, a district of southwestern Balochistan province, Pakistan, Saturday, Sept. 17, 2022. (AFP/File)

Another importer, Haji Abubaker, who used to travel to Saudi Arabia to personally pick up Arabian dates right from the farms in the kingdom, said he could not import dates this year due to government-imposed restrictions.

Pakistan decided to restrict its imports in recent months to prevent the outflow of dollars by slowing down cargo clearance from ports. The banks operating in the country also started delaying or denying opening letters of credit (LCs).

“We were expecting that there would be a shortage of dates during Ramadan after the domestic crop loss and lack of LCs, but this was compensated by the high prices which subdued the demand,” Muhammad Sabir, chairman of Khajoor Market Association, said.

Pakistani farmers said last year's devastating rains had left nothing of the domestically produced dates for Ramadan consumption.

“In Sindh, dates are cultivated on 105,000 acres of land, of which the fruit was ready at 98,000 acres,” Nabi Bux Sathio, senior vice president of the Sindh Chamber of Agriculture, told Arab News. “The fruit was manually picked up and placed on the ground to dry, but rains ruined it, leaving nothing for this Ramadan.”

Despite the reduced sales and production cuts, Pakistanis will still be able to taste Saudi dates after the kingdom presented 100 tons of its produce to the South Asian country.

The Saudi envoy to Pakistan, Nawaf bin Said Al-Malki, and the director of King Salman Humanitarian Aid and Relief Center, Dr Khalid M. Al-Othmani, handed over the fruit to Pakistan for distribution in the country.


AI will never replace human creativity, says SRMG CEO 

Updated 30 January 2026
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AI will never replace human creativity, says SRMG CEO 

  • Speaking to Maya Hojeij, senior business anchor at Asharq with Bloomberg, Jomana R. Alrashid expressed pride in SRMG platforms that had absorbed and adopted AI

RIYADH: Jomana R. Alrashid, CEO of Saudi Research and Media Group, highlighted how AI cannot replace human creativity during a session at The Family Office’s “Investing Is a Sea” summit at Shura Island on Friday. 

“You can never replace human creativity. Journalism at the end of the day, and content creation, is all about storytelling, and that’s a creative role that AI does not have the power to do just yet,” Alrashid told the investment summit. 

“We will never eliminate that human role which comes in to actually tell that story, do the actual investigative reporting around it, make sure to be able to also tell you what’s news or what’s factual from what’s wrong ... what’s a misinformation from bias, and that’s the bigger role that the editorial player does in the newsroom.”

Speaking on the topic of AI, moderated by Maya Hojeij, senior business anchor at Asharq with Bloomberg, the CEO expressed her pride in SRMG platforms that had absorbed and adopted AI in a way that was “transformative.”

“We are now translating all of our content leveraging AI. We are also now being able to create documentaries leveraging AI. We now have AI-facilitated fact-checking, AI facilities clipping, transcribing. This is what we believe is the future.”

Alrashid was asked what the journalist of the future would look like. “He’s a journalist and an engineer. He’s someone who needs to understand data. And I think this is another topic that is extremely important, understanding the data that you’re working with,” she said.

“This is something that AI has facilitated as well. I must say that over the past 20 years in the region, especially when it comes to media companies, we did not understand the importance of data.”

The CEO highlighted that previously, media would rely on polling, surveys or viewership numbers, but now more detailed information about what viewers wanted was available. 

During the fireside session, Alrashid was asked how the international community viewed the Middle Eastern media. Alrashid said that over the past decades it had played a critical role in informing wider audiences about issues that were extremely complex — politically, culturally and economically — and continued to play that role. 

“Right now it has a bigger role to play, given the role again of social media, citizen journalists, content creators. But I also do believe that it has been facilitated by the power that AI has. Now immediately, you can ensure that that kind of content that is being created by credible, tier-A journalists, world-class journalists, can travel beyond its borders, can travel instantly to target different geographies, different people, different countries, in different languages, in different formats.”

She said that there was a big opportunity for Arab media not to be limited to simply Arab consumption, but to finally transcend borders and be available in different languages and to cater to their audiences. 

The CEO expressed optimism about the future, emphasizing the importance of having a clear vision, a strong strategy, and full team alignment. 

Traditional advertising models, once centered on television and print, were rapidly changing, with social media platforms now dominating advertising revenue.

“It’s drastically changing. Ultimately in the past, we used to compete with one another over viewership. But now we’re also competing with the likes of social media platforms; 80 percent of the advertising revenue in the Middle East goes to the social media platforms, but that means that there’s 80 percent interest opportunities.” 

She said that the challenge was to create the right content on these platforms that engaged the target audiences and enabled commercial partnerships. “I don’t think this is a secret, but brands do not like to advertise with news channels. Ultimately, it’s always related with either conflict or war, which is a deterrent to advertisers. 

“And that’s why we’ve entered new verticals such as sports. And that’s why we also double down on our lifestyle vertical. Ultimately, we have the largest market share when it comes to lifestyle ... And we’ve launched new platforms such as Billboard Arabia that gives us an entry into music.” 

Alrashid said this was why the group was in a strong position to counter the decline in advertising revenues across different platforms, and by introducing new products.

“Another very important IP that we’ve created is events attached to the brands that have been operating in the region for 30-plus years. Any IP or any title right now that doesn’t have an event attached to it is missing out on a very big commercial opportunity that allows us to sit in a room, exchange ideas, talk to one another, get to know one another behind the screen.” 

The CEO said that disruption was now constant and often self-driving, adding that the future of the industry was often in storytelling and the ability to innovate by creating persuasive content that connected directly with the audience. 

“But the next disruption is going to continue to come from AI. And how quickly this tool and this very powerful technology evolves. And whether we are in a position to cope with it, adapt to it, and absorb it fully or not.”