Bank Albilad participated as a strategic partner in the recent Formula 1 Saudi Arabian Grand Prix race, which took place in Jeddah from March 17–19. The partnership was represented by a VIP suite at the prestigious Paddock Club, which offered the best sporting hospitality in the world and unique views of the start and finish lines, in addition to a pavilion in the fan area, equipped with interactive devices that engaged visitors and fans.
The bank hosted more than 3,000 public figures from inside and outside the Kingdom, including VIPs, customers and pioneers interested in motorsports, in addition to several free ticket winners from a social media campaign.
To celebrate its strategic partnership with the Formula 1 Saudi Arabian Grand Prix, the bank introduced a number of competitive financing offers for all customer segments.
Abdulaziz Al-Onaizan, CEO of Bank Albilad, said the bank’s continued strategic sponsorship of the Formula 1 Saudi Arabian Grand Prix stems from its banking leadership and commitment to enriching customer experience through innovative banking products that match their aspirations. He underlined the bank’s pride in its national role of supporting the major events taking place in Saudi Arabia, which have a vast audience worldwide.
“Our partnership with the Formula 1 Saudi Arabian Grand Prix for the second year in a row, represented by the Saudi Automobile and Motorcycle Federation, reflects our commitment to empowering and enriching the major Saudi sporting events industry, as is the case with our commitment to creating a competitive banking experience for our customers based on technology and innovation,” Al-Onaizan added.
“Because the Formula 1 Saudi Arabian Grand Prix has a large local and international audience, it represents an ideal opportunity for Bank Albilad to achieve a number of its banking goals, in addition to effectively communicating with these audiences, as Formula 1 has a huge base of fans and spectators who enjoy it through live streaming. This, in turn, helps in expanding Bank Albilad’s base in the financial and business markets, along with promoting knowledge among customers and those interested in Bank Albilad’s leading business and innovative banking products,” the CEO said.
The Formula 1 Saudi Arabian Grand Prix race in Jeddah is one of the largest sporting and entertainment events in the Kingdom, where 20 drivers representing 10 teams compete for the driver and constructor awards. The Jeddah Corniche Circuit is the longest street circuit in Formula 1 history, with 16 left turns and 11 right turns, making it the circuit with the most turns in the world.