Saudi actress Fatima Al-Banawi stars in an Estee Lauder campaign

Al-Banawi is shown wearing a pastel blue dress against a mountain backdrop. (AFP/ Instagram)
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Updated 19 March 2023
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Saudi actress Fatima Al-Banawi stars in an Estee Lauder campaign

DUBAI: Saudi actress Fatima Al-Banawi has been given a starring role in Estee Lauder’s new campaign “Together We Shine,” which celebrates Arab women. 

In the short clip shared on the cosmetic brand’s Instagram page, Al-Banawi is seen applying skincare products to her face.

“An important aspect is to free oneself from one’s own prejudgments or preconceptions, and it takes a lot of will to do that. I know every woman can do it,” she says in the video. 

Al-Banawi, best known for her roles in “Barakah Meets Barakah” and Saudi thriller “Route 10,” is shown wearing a pastel blue dress against a mountain backdrop. 

She stars alongside Saudi lawyer Sofana Dahlan and Emirati designer Sara Al-Tamimi. 

This is not the first time Al-Banawi has shown her support for Arab women. In a previous interview with Arab News, the actress said she is on a mission to show the world that Saudi women are complex, and that true strength is born from that complexity.

“Sometimes we think that portraying women as perfect makes them strong. To me it makes them flat,” Al-Banawi said.

“Women have different layers, and different sides. Women, like men, are imperfect. That’s what makes us human. I want to give my female characters layers of imperfection — sometimes naive, sometimes selfish, sometimes arrogant — just like the best male characters. Otherwise, they’ll be soulless.”


Saudi label Ashi Studios continues to shine on international red carpets

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Saudi label Ashi Studios continues to shine on international red carpets

DUBAI: More and more celebrities are turning to Saudi designer Mohammed Ashi and his couture label Ashi Studios for red carpet and press appearances.

Recently on the “Wuthering Heights” movie press tour, Oscar-nominated actress Margot Robbie rocked a custom Ashi Studio Couture dress at the Sydney premiere.

The star stepped out in a custom couture gown in rusted ecru with a shape reminiscent of 18th-century style, an ode to the film’s time period.

In another appearance, Robbie wore a mini dress featuring a corset designed by Ashi Studios inspired by the Victorian era, detailed with vintage lace.

Similarly, US singer-songwriter and actress Teyana Taylor attended the 41st Annual Santa Barbara International Film Festival in a gown designed by Ashi Studios.

The gown is from the designer’s Paris-based label Ashi Studio, specifically its Spring/Summer 2026 couture collection. The all-white look featured a corseted bodice, frayed fabric and slick material offering an experimental wet look to the gown.

Ashi’s creations have been worn by celebrities and stars including Beyonce, Lady Gaga, Jennifer Hudson, Kylie Minogue, Penelope Cruz, Deepika Padukone, Sonam Kapoor, and Queen Rania of Jordan.

Ashi became the first couturier from the Gulf region to join the Federation de la Haute Couture in Paris as a guest member in 2023. He was also the first Gulf designer included in the BoF 500 list, the Business of Fashion’s index of people shaping the fashion industry in 2023.