Sri Lanka tourism finds new ways to cater to visitors from Middle East

Galle Fort, in the Bay of Galle, on Sri Lanka’s southwest coast, Oct. 28, 2017. (Wikimedia Commons)
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Updated 09 March 2023
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Sri Lanka tourism finds new ways to cater to visitors from Middle East

  • Riyadh’s envoy in Colombo says Sri Lanka is an ‘ideal destination’ for Saudi tourists
  • Upcoming luxury resort in hilly central Sri Lanka designed to cater to Middle Eastern travelers

COLOMBO: Sri Lanka’s tourism is trying to cater more to visitors from the Middle East countries, with special initiatives already underway, officials and industry players said on Thursday, as they seek to revive the crisis-hit country’s hospitality sector.

Tourism has traditionally been one of the key sources of Sri Lanka’s foreign reserves and in 2018 earned $4.4 billion, contributing 5.6 percent to the gross domestic product. But this dropped to just 0.8 percent in 2020, as the country received a major blow when the outbreak of COVID-19 halted global travel.

To rebound from the pandemic, Sri Lanka declared 2022 the “Visit Sri Lanka Year” to prioritize the tourism industry in general, but as the country sank deeper into its worst economic crisis in history, it began to realign its strategies and identified the Middle East among its top potential markets, pinning hopes on Gulf Cooperation Council countries, and especially Saudi Arabia.

“The Arabian market is a key market segment in Sri Lanka tourism,” Madubhani Perera, marketing director at the Sri Lanka Tourism Promotion Bureau, told Arab News.

She said it was of paramount importance now to build up confidence among visitors from the region so that they would feel culturally comfortable in Sri Lanka and, as industry players are trying to tap into the market, all future promotion campaigns should focus on “safety and respect for their culture.”

Saudi Arabia’s Ambassador to Colombo Khalid Hamoud Nasser Al-Dasan Al-Qahtani has also recognized Sri Lanka’s potential in appealing to Arab visitors, provided their comfort in traveling is taken care of.

“Sri Lanka is an ideal destination for tourists from the Kingdom…To make it more attractive, there must be an Arab-friendly environment,” he told Arab News.

One such initiative to boost the country’s popularity among travelers from the Gulf is now spearheaded by Sri Lankan hospitality veteran Fazal Mohammed, CEO of Al-Araf Hotels and Resorts, who has worked for 30 years in the Saudi hospitality sector, serving in managerial positions in brands such as Fairmont and Raffles in Makkah and Al-Faisaliah Hotel — one of the finest five-star hotels in Riyadh.

Mohammed’s most recent project is Horton Heights, a super luxury hotel located in the scenic hill city of Nuwara Eliya in Sri Lanka’s Central Province, which is expected to open its doors to guests this winter.

“The project is designed for high-end tourists and looks to cater to leisure travelers from the Middle East region,” Mohammed told Arab News, adding that it is designed to appeal to leisure travelers from the Middle East, with staff proficient in the Arabic language, high levels of privacy and fine dining experiences.

“Emphasis is also taken to allow the Middle Eastern traveler to enjoy his or her holiday in the island nation and ensure his daily lifestyle and habits are not disrupted,” he said. This means that “rooms and facilities will be made available to carry on daily prayers,” and halal food options will be available.

For Mohammed, Sri Lanka, with its culture and accessibility can easily be an attractive destination for Arab tourists, especially from the Gulf.

“Sri Lanka’s natural beauty, including its tropical beaches, lush forests and stunning mountains, is another major draw for Arab tourists,” he said.

“Many visitors are looking to escape the hustle and bustle of city life and enjoy a relaxing vacation in a beautiful setting. Further, the island nation is also becoming increasingly popular among adventure tourists.”

The island nation’s efforts in drawing more Arab visitors could not only help revive the industry but also make it contribute again to the economy, which needs a major boost.

“The potential for Arab visitors in Sri Lanka tourism is significant, with opportunities for increased revenue, job creation and sustainable growth in the industry,” Mohammed said.

“By catering to the specific needs and preferences of Arab tourists, Sri Lanka can establish itself as a top destination in the region and attract a growing number of visitors from this market.”

Geographic proximity and good weather are other key enablers in doing so. Sri Lanka is easily accessible from the Middle East due to its proximity, and there are many direct flights from the region.

“One of the key advantages that Sri Lanka has is that the country is geographically located to attract tourists throughout the year,” said M. Rizmi Reyal, travel operator and former president of the Sri Lankan chapter of the International Air Transport Association.

“Sri Lanka is the perfect venue to attract Middle Eastern tourists. We are anticipating Arab tourists to visit Sri Lanka this year, after a lapse of four years.”


Bangladesh votes in world’s first Gen Z-inspired election

Updated 51 min 24 sec ago
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Bangladesh votes in world’s first Gen Z-inspired election

  • Ousted PM Hasina’s Awami League party banned
  • BNP, Jamaat in close race with big economic, geopolitical stakes

DHAKA: For years under former Prime Minister Sheikh Hasina, Bangladesh’s opposition had little presence on the streets during elections, either boycotting polls or being sidelined by mass arrests of senior leaders. ​Now, ahead of Thursday’s vote, the roles have reversed.
Hasina’s Awami League is banned, but many young people who helped oust her government in a 2024 uprising say the upcoming vote will be the Muslim-majority nation’s first competitive election since 2009, when she began a 15-year-rule.
The Bangladesh Nationalist Party (BNP) is widely expected to win, although a coalition led by the Islamist Jamaat-e-Islami is putting up a strong challenge. A new party driven by Gen-Z activists under the age of 30 has aligned with Jamaat after failing to translate its anti-Hasina street mobilization into an electoral base.
BNP chief Tarique Rahman told Reuters his party, which is contesting 292 of the 300 parliamentary seats at stake, was confident of winning “enough to form a government.”

Bangladesh Nationalist Party (BNP) chairman Tarique Rahman speaks during an election campaign rally, ahead of the national election at Pallabi, in Dhaka, Bangladesh, on February 8, 2026. (Reuters)

Analysts say a decisive result in the February 12 vote, instead of a fractured outcome, is vital for restoring ‌stability in the nation of ‌175 million after Hasina’s ouster triggered months of unrest and disrupted major industries, including ‌the garments ⁠sector ​in the ‌world’s second-largest exporter.
The verdict will also affect the roles of rival regional heavyweights China and India in the South Asian nation.
“Opinion polls suggest the BNP has an edge, but we must remember that a significant portion of voters are still undecided,” said Parvez Karim Abbasi, executive director at Dhaka’s Center for Governance Studies.
“Several factors will shape the outcome, including how Generation Z — which makes up about a quarter of the electorate — votes, as their choices will carry considerable weight.”
Across Bangladesh, black-and-white posters and banners bearing the BNP’s “sheaf of paddy” symbol and Jamaat’s “scales” hang from poles and trees and are pasted on roadside walls, alongside those of several independent candidates. Party shacks on street corners, draped in their emblems, blare campaign songs.
It marks a sharp ⁠contrast with past elections, when the Awami League’s “boat” symbol dominated the landscape.
Opinion polls expect the once-banned Jamaat, which had opposed Bangladesh’s India-backed 1971 independence from Pakistan, to have its best electoral ‌performance even if it does not win.

China’s influence increases as India’s wanes
The election verdict ‍will also influence the roles of China and India in Bangladesh ‍in coming years, analysts have said. Beijing has increased its standing in Bangladesh since Hasina was seen as pro-India and fled to ‍New Delhi after her ouster, where she remains.
While New Delhi’s influence is on the wane, the BNP is seen by some analysts as being relatively more in tune with India than the Jamaat.
A Jamaat-led government might tilt closer to Pakistan, a fellow Muslim-majority nation and a long-standing rival of Hindu-majority India, analysts say. Also, Jamaat’s Gen-Z ally has said “New Delhi’s hegemony” in Bangladesh is one of its main concerns and its leaders met Chinese diplomats recently.
Jamaat, which calls ​for a society governed by Islamic principles, has said the party is not inclined toward any country.
BNP’s Rahman has said if his party formed the government it would have friendly relations with any nation that “offers what is suitable for ⁠my people and my country.”
Bangladesh, one of the world’s most densely populated countries with high rates of extreme poverty, has been hit by high inflation, weakening reserves and slowing investment, which has pushed it to seek large-scale external financing since 2022, including billions of dollars from the International Monetary Fund and the World Bank.

Bangladesh Nationalist Party (BNP) chairman Tarique Rahman attends an election campaign rally, ahead of the national election at Pallabi, in Dhaka 

Corruption is the biggest concern among the 128 million voters, followed by inflation, according to a survey by Dhaka-based think tanks Communication & Research Foundation and Bangladesh Election and Public Opinion Studies.
Analysts say Jamaat’s clean image is a factor in its favor, much more than its Islamic leanings.
“Voters report high intention to participate, prioritize corruption and economic concerns over religious or symbolic issues, and express clear expectations for leaders who demonstrate care, competence and accountability,” said the survey.
Nevertheless, BNP’s Rahman, son of former Prime Minister Khaleda Zia, is seen as the frontrunner to lead the next government. But if the Jamaat-led coalition emerges ahead, its chair, Shafiqur Rahman, could be in line for the top job.
Mohammad Rakib, 21, who is set to vote for the first time, said he hoped the next government would allow people to express their views and exercise their franchise freely.
“Everyone ‌was tired of (Hasina’s) Awami League. People couldn’t even vote during national elections. People had no voice,” he said. “I hope the next government, whoever comes into power, will ensure this freedom of expression.”