Uber has announced the latest rider trends that reveal the top five destinations visited by riders in the Kingdom during Riyadh Season. Trips completed via the ride-hailing app show Boulevard Riyadh City as the Kingdom’s go-to destination during the annual entertainment festival.
According to Uber, between Oct. 21, 2022 and March 2, more than 70,000 riders have taken a trip to Boulevard Riyadh City, accounting for 50 percent of Riyadh Season’s journeys taken via the app. More than 43,000 riders booked trips to Riyadh Front, making the state-of-the-art business and leisure development the second most visited Riyadh Season hotspot.
Attracting 9,000 riders, Winter Wonderland was the third-most visited, with Riyadh Zoo and Al-Murabba — the historic neighborhood and home of Al-Murabba Fort — ranked fourth and fifth, respectively, on the tech company’s list of preferred Riyadh Season destinations.
Other popular destinations include the Groves and Little Riyadh, Qariat Zaman, and Suwaidi Park. Riyadh Imagination Park, as well as Riyadh Sky, Souq Al-Zal, Via Riyadh, and Fan Festival, were also popular among the Kingdom’s riders.
All in all, over the course of 132 days, a total of 170,000 Riyadh Season trips were made by 141,000 riders via the Uber app.
Norhen Ali, head of communications for the Middle East and North Africa, Uber, said: “Underlining the entertaining nature of Riyadh Season and the Saudi capital’s attractions, our data reveals a growing demand for engaging leisure experiences that bring families and communities together. With each passing year, the Kingdom takes more active steps to cater to this demand, delighting citizens and residents across the country.”
Ali added: “In line with Vision 2030, we are fully committed to helping people move reliably, safely and comfortably. We are determined to play our part in steering the Kingdom’s growth and development.”
