Twitter influencers choose TikTok for shopping over all other social media apps

TikTok Shop platform launched in the US last year
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Updated 03 March 2023
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Twitter influencers choose TikTok for shopping over all other social media apps

  • TikTok appeared in online shopping discussions 37% of times, outperforming YouTube

LONDON: TikTok has become a more attractive shopping destination for Twitter influencers, who prefer it to other social media platforms like Snapchat and Instagram, a recent study revealed.

After examining shopping-related discussions over the last six months, the Social Media Analytics Platform of GlobalData, a data analytics company, found that TikTok appeared in related conversations 37 percent of times.

The video-sharing app outperformed YouTube, which appeared 27 percent of times, Pinterest 22 percent, Instagram 7 percent and Snapchat, which scored 6 percent.

The study links the findings to the launch of the TikTok Shop e-commerce platform in the US in November 2022.

The TikTok Shop feature allows users to access shoppable links and make purchases while watching livestreams or in-feed videos. It is available in Singapore, Thailand, Vietnam, Malaysia, the Phillippines, and the UK.

Allegedly, this has greatly contributed to turning TikTok into a shopping source of choice.

“For consumers, TikTok becomes a shopping destination — with a personalized Shop tab and order tracking in-app. Product pages have reviews and info on how many others have ordered the item, as well as a way to enter coupons shared on creator livestreams,” Olivia Moore, consumer partner at Andreessen Horowitz, told Charged.

TikTok’s 2023 What’s Next Trend Report revealed that the social media giant expects to deepen its influence, anticipating encouraging users “to test out new products and ways of thinking and behaving.”


Microsoft Japan probed over alleged anti-trust violation

Updated 59 sec ago
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Microsoft Japan probed over alleged anti-trust violation

TOKYO: Japan’s fair trade commission conducted an on-site inspection of Microsoft’s Japanese subsidiary on Wednesday over a suspected violation of anti-trust law, a source close to the matter said.
The source, who declined to be identified, confirmed local media reports that Microsoft Japan in Tokyo is being probed over allegations it is unfairly preventing clients from using cloud platforms developed by its competitors.
“We are fully cooperating with the JFTC (Japan Fair Trade Commission) in their requests,” a spokesperson for Microsoft told AFP.
At issue is Microsoft’s cloud computing server Azure.
The firm is suspected of making its software services, including “Microsoft 365” — known for apps such as Teams and Word — inaccessible on cloud servers other than Azure, local media including the Yomiuri daily said.
The probe mirrors similar attempts in recent years by Japanese authorities to rein in the monopoly by global tech titans.
In August, the JFTC issued a cease-and-desist order to Google.
Google, JFTC said, was imposing binding conditions on Android smartphone manufacturers in Japan so that its online app store will be installed almost automatically.
In 2024, Amazon’s Japanese subsidiary in Tokyo was similarly inspected for allegations that it is abusing its industry dominance to drive down prices.
Amazon Japan used its coveted “buy box” — a prominent spot on its website — against sellers, pressuring them into lowering prices to give it a competitive edge over rival e-commerce sites, the JFTC said.