DUBAI: The Dubai Lynx International Festival of Creativity has launched the Young Lynx Academy in partnership with multinational advertising company Publicis Groupe.
Aimed at mentoring young professionals in the Middle East and North Africa region, the academy will run from March 12 to 14.
Thea Skelton, festival director of Dubai Lynx, told Arab News: “As we know, the region is using creativity as a driving force for growth.
“We are seeing an increasing number of agencies from KSA enter and win at Dubai Lynx and it’s very exciting for us to watch young talent from the Kingdom grow.”
The academy is designed to support young talent within the creative communications sector by offering them a free mentorship opportunity.
Hosted over three days, the program will include keynote talks, workshops, and a 24-hour hack competition involving participants working on a charity brief.
Skelton said: “Creativity is a key part of Saudi Arabia’s Vision 2030 plan, and the training and development of young people in this sector is very much a part of this.
“We’re excited to see how young creatives from Saudi Arabia will perform this year and pave the way for many more people from the region to excel,” she added.
The academy will be open to professionals aged 30 or younger who have worked for a minimum of one year in the creative, media, digital, or social sectors in the MENA region. Successful applicants will also receive tickets to attend the festival and Lynx party on March 14.
The deadline for entries is Feb. 27. More details are available on the Young Lynx Academy website at https://www.dubailynx.com/talent-and-training/young-lynx-academy
