VIA Riyadh, the Saudi capital’s latest luxury destination

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VIA Riyadh will offer live performances, as well as exceptional hospitality, accommodation and services to visitors seeking premium experiences. (Supplied)
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The stones that once formed the Tuwaiq mountains were carefully curated to create and build Via Riyadh. (Twitter: @FumioIwai)
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The area offers fine-dining restaurants, a movie theatre, high-end shopping stores and live performances. (Twitter: @FumioIwai)
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VIA Riyadh will offer live performances, as well as exceptional hospitality, accommodation and services to visitors seeking premium experiences. (Twitter: @AhmedAlKhateeb)
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Updated 02 February 2023
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VIA Riyadh, the Saudi capital’s latest luxury destination

  • Turki Al-Sheikh inaugurates new premium destination in Saudi capital

RIYADH: VIA Riyadh is the Saudi capital’s latest luxury destination that includes select restaurants, a cinema, the Kingdom’s first St. Regis Hotel, and elite shopping outlets.

Fireworks lit up the sky as Turki Al-Sheikh, chairman of the General Entertainment Authority, inaugurated VIA Riyadh, which will officially open its doors to the public in mid-February.

VIA Riyadh will offer live performances, as well as exceptional hospitality, accommodation and services to visitors seeking premium experiences. 

Construction of the area, which is built in the Salmani style, took 20 months. The Salmani design process is based on six core values outlined by King Salman: authenticity, continuity, human-centricity, livability, innovation and sustainability. Salmani architecture integrates modern lifestyles while evoking the local identity and architectural heritage of the Kingdom. 




Khaled Al-Malik, chairman of the Saudi Journalists Association, honored for his exceptional media career. (SPA)

Located near the Ritz-Carlton, VIA Riyadh holds a significant place in Saudi history as it was the birthplace of the Second Saudi State in the 1820s. Stones from the Tuwaiq mountains were carefully chosen and extracted to create and build the area. 

To encourage calm and serenity at VIA Riyadh, water fountains have been installed in the interiors and waterfalls intertwined with the rest of the outdoor landscape. The gentle and soothing sounds of water create an experience that enhances the picturesque natural landscape of the area. 

The inauguration ceremony witnessed the presence of a number of ministers, officials and ambassadors accredited to the Kingdom. 




VIA Riyadh will offer live performances, as well as exceptional hospitality, accommodation and services to visitors seeking premium experiences. (Twitter: @AhmedAlKhateeb)

Ahmed Al-Khateeb, the Saudi minister of tourism, shared on his official Twitter account: “At the invitation of my brother, His Excellency Counselor Turki Al-Sheikh @Turki_alalshikh, I was pleased to attend the opening of the @ViaRiyadh project, which includes the St. Regis Hotel for the first time in the Kingdom and a number of luxurious restaurants, which contributes to creating a unique experience for visitors and residents of the city of Riyadh, which will remain the most exciting and attractive tourist destination.”

Japanese Ambassador to Saudi Arabia Iwai Fumio said on his official Twitter account: “At the kind invitation of His Excellency the President of the General Entertainment Authority @Turki_alalshikh attended the inauguration ceremony of @ViaRiyadh last night. This site truly embodies a distinct mark in Riyadh where you enjoy a new and unique experience.”

The private ceremony also witnessed the honoring of Khaled Al-Malik, chairman of the Saudi Journalists Association, for his exceptional media career.

Decoder

VIA Riyadh

It is the Saudi capital’s latest luxury destination. Located near the Ritz-Carlton, VIA Riyadh holds a significant place in Saudi history as it was the birthplace of the Second Saudi State in the 1820s. Stones from the Tuwaiq mountains were carefully chosen and extracted to create and build the area.


Minzal brings Saudi traditions to life in Diriyah

Updated 07 January 2026
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Minzal brings Saudi traditions to life in Diriyah

  • From leather crafts and archery to Saudi coffee, Minzal offers a lesson in ‘Sloum Al-Arab’

RIYADH: This season of Minzal places social norms and traditional etiquette at its center, with tents set up to teach what is locally known as “Sloum Al-Arab” alongside gatherings for coffee, dinner and stargazing around campfires.

“Sloum Al-Arab” refers to the unwritten customers and values that have shaped Arab and Bedouin society for centuries, including generosity, coffee preparation, courage and archery. 

In Saudi Arabia, these traditions are closely ties to cultural identity and religious belief. 

Leather products and the making of leather goods is one of the crafts featured at Minzal this year and is one of the oldest crafts still practiced in the kingdom.

“The most difficult thing I faced to work on was camel leather because it is a little tough,” Nada Samman, a leather trainer and craftsman at Minzal, told Arab News. 

Minzal continues to evolve with each season, offering activities that highlight Bedouin values, traditional skills and sports. (AN photo by Haifa Alshammari)

“The work on leather is wonderful whether it is goat leather, cow leather, Sawakni sheep, and of course, camel leather. At Minzal, we are offering multiple handicraft workshops, most specifically the leather handicrafts. We want visitors to spend time at something useful and fun."

Samman explained the workshops allowed participants to preserve heritage while engaging in meaning, hands on activities. 

Faisal Al-Khaled, a visual artist and craftsman specializing in Saudi designs at Minzal, shared a similar goal: “I want people to have, by the end of this experience, a unique and traditional art piece created by them, and that I know I helped them to preserve this craft.”

Minzal, which has been organized for several years now, continues to evolve with each season, offering activities that highlight Bedouin values, traditional skills and sports. Archery is a key feature, reflecting its deep roots in Arab and Islamic history.

Mohammed Al-Sharif, a certified archery player and coach with the Saudi Archery Federation since 2028, said the sport was closely connected to Saudi culture. It was encouraged by the Prophet Muhammad, which led people to learn and teach it through generations.

“Our traditional bow is considered one of the most important and widely used bows in Arab culture,” Al-Sharif said. “We have several styles, and professional archers specializing in traditional bow shooting … There are various types of archery, such as horseback archery and standing archery, where bow sizes vary according to specific needs, such as types used for hunting and others used during warfare.”

He explained that archery was historically part of daily life, used for protection and hunting. 

Saudi coffee also plays a significant role in the Minzal experience, with live demonstrations. One of the most frequently consumed beverages in the Kingdom, it is a symbol of hospitality and generosity.

Ahmed Al-Shuaibi explained how it was prepared at the Sloum tent, first by roasting the beans and then allowing them to cool. The beans are ground with spices in a Nigr.

“Coffee is passed from our grandparents,” he added. “In significant majlis, you see them offering our local coffee and not other types of coffee. We organized this corner so that young generations can visit and learn this.”