Saudi Ministry of Economy launches ‘The Story’ short film on WEF 2023 closing day

The film's script was developed during a single weekend. (Twitter/Snapshot)
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Updated 26 January 2023
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Saudi Ministry of Economy launches ‘The Story’ short film on WEF 2023 closing day

  • The film's director, Owen Harris, was hired by MBC Studios

LONDON: The Saudi Ministry of Economy and Planning launched on Jan. 20 the short film “The Story,” which was featured at Expo 2020 Dubai, showcasing the Kingdom's transformation and growth.

The film’s debut to a global audience, supported by the Ministry of Culture, came on the closing day of the World Economic Forum Annual Meeting 2023, following the film’s positive reception at Expo 2020.

The production company, MBC Studios, hired world-renowned director Owen Harris to bring “The Story” to life, showcasing Saudi Arabia’s transformation to global audiences.

“With one year to go until the launch of Expo 2020 Dubai, the working team from the Ministry of Economy and Planning were tasked in delivering a short film for the Saudi Pavilion cinema,” said Saud Altobaishi, general manager of the ministry’s strategic communications.

He added: “Back then, the Executive Committee leading the design, operations, and delivery of the Saudi Pavilion was led by the Minister of Economy and Planning, Faisal F. Alibrahim, when he was the vice minister of economy and planning, and he assigned me to lead and manage the delivery of the short film stream.

“With the clock ticking toward the Saudi Pavilion’s opening day and budgets uncertain, we had to improvise.”

The ministry’s team sought to highlight the Kingdom’s transformation, particularly social and economic growth, and diversity.

“We wanted to show the impact that our evolving economy is having on the quality of life in Saudi Arabia, not by using numbers, but by using raw and real emotions,” Altobaishi said.

The script for “The Story” was developed by Alibrahim and Altobaishi over a single weekend, a few weeks after the creation of the Saudi Pavilion “Cloud Walker” campaign.

“Our partners at the Ministry of Culture and the vice minister of culture, Hamed M. Fayez, provided invaluable technical support at this stage,” Altobaishi added.

Partners in the film creation include the Saudi Tourism Authority and Princess Noura Bint Abdulmohsen of the Diriyah Gate Development Authority, both of whom facilitated the filming and production process.

Altobaishi said: “When this film was done, I was an adviser to the Minister of Economy and Planning and Head of Marketing and Communications as well as Head of the film stream for the Saudi Pavilion at Expo 2020 Dubai from early 2020 to October 2021, just before the opening of Expo Dubai.”

“It was no surprise that ‘The Story’ was a hit among Expo 2020 visitors, an immersive journey that captured the essence of our rich cultural heritage and the cutting-edge, innovation-driven future our leadership is shaping through Saudi Vision 2030,” he said.

“Visitors were so captivated by the film that they requested a public version to share with their friends and family, which further solidified its success and resonance among audiences.”


WEF report spotlights real-world AI adoption across industries

Updated 19 January 2026
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WEF report spotlights real-world AI adoption across industries

DUBAI: A new report by the World Economic Forum, released Monday, highlights companies across more than 30 countries and 20 industries that are using artificial intelligence to deliver real-world impact.

Developed in partnership with Accenture, “Proof over Promise: Insights on Real-World AI Adoption from 2025 MINDS Organizations” draws on insights from two cohorts of MINDS (Meaningful, Intelligent, Novel, Deployable Solutions), a WEF initiative focused on AI solutions that have moved beyond pilot phases to deliver measurable performance gains.

As part of its AI Global Alliance, the WEF launched the MINDS program in 2025, announcing its first cohort that year and a second cohort this week. Cohorts are selected through an evaluation process led by the WEF’s Impact Council — an independent group of experts — with applications open to public- and private-sector organizations across industries.

The report found a widening gap between organizations that have successfully scaled AI and those still struggling, while underscoring how this divide can be bridged through real-world case studies.

Based on these case studies and interviews with selected MINDS organizations, the report identified five key insights distinguishing successful AI adopters from others.

It found that leading organizations are moving away from isolated, tactical uses of AI and instead embedding it as a strategic, enterprise-wide capability.

The second insight centers on people, with AI increasingly designed to complement human expertise through closer collaboration, rather than replace it.

The other insights focus on the systems needed to scale AI effectively, including strengthening data foundations and strategic data sources, as well as moving away from fragmented technologies toward unified AI platforms.

Lastly, the report underscores the need for responsible AI, with organizations strengthening governance, safeguards and human oversight as automated decision-making becomes more widespread.

Stephan Mergenthaler, managing director and chief technology officer at the WEF, said: “AI offers extraordinary potential, yet many organizations remain unsure about how to realize it.

“The selected use cases show what is possible when ambition is translated into operational transformation and our new report provides a practical guide to help others follow the path these leaders have set.”

Among the examples cited in the report is a pilot led by the Saudi Ministry of Health in partnership with AmplifAI, which used AI-enabled thermal imaging to support early detection of diabetic foot conditions.

The initiative reduced clinician time by up to 90 percent, cut treatment costs by as much as 80 percent, and delivered a 10 time increase in screening capacity. Following clinical trials, the solution has been approved by regulatory authorities in Saudi Arabia, the UAE and Bahrain.

The report also points to work by Fujitsu, which deployed AI across its supply chain to improve inventory management. The rollout helped cut inventory-related costs by $15 million, reduce excess stock by $20 million and halve operational headcount.

In India, Tech Mahindra scaled multilingual large language models capable of handling 3.8 million monthly queries with 92 percent accuracy, enabling more inclusive access to digital services across markets in the Global South.

“Trusted, advanced AI can transform businesses, but it requires organizing data and processes to achieve the best of technology and — this is key — it also requires human ingenuity to maximize returns on AI investments,” said Manish Sharma, chief strategy and services officer at Accenture.