Who’s Who: Deema Al-Athel, technology services delivery leader at IBM

Deema Al-Athel
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Updated 25 January 2023
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Who’s Who: Deema Al-Athel, technology services delivery leader at IBM

Deema Al-Athel was recently appointed technology services delivery leader for tech corporation IBM, covering the Middle East and Africa.

One of her key roles will be implementing software services such as artificial intelligence, automation, security, and cloud and systems services in the MEA region.

Al-Athel joined IBM Saudi Arabia in early 2019 as a strategy leader and was then promoted to a data and AI business development position within the company in the US, focussing on strategic engagements in the Kingdom.

Later, she worked as a strategic business development leader at IBM before taking up her recent appointment.

With more than 15 years of experience in developing and managing IT solutions, often working closely with senior management, she has become a specialist in crisis management, developing her strategic and operational planning skills while executing a range of projects and initiatives.

Al-Athel gained a bachelor’s degree in computer sciences from King Saud University in 2000, and five years later a master’s degree in the same field of study, also from KSU. In 2015, she obtained a Ph.D. in computer science from the George Washington University, in Washington, D.C., specializing in AI.

In 2020, she was featured in Forbes business magazine as one of the world’s leading women in AI.

Before joining IBM, she served as a chief information officer on KSU’s women’s campus and was a part-time consultant for several government and nongovernment agencies, such as the King Salman Humanitarian Aid and Relief Center, the National Digital Transformation Unit, and the Bunyan Women’s Charity Association.

She has also participated on numerous occasions with the Saudi delegation for the Human Rights Commission at the UN in Switzerland.


‘Flying Over Saudi’ launches cinematic aerial experience of Saudi landmarks

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‘Flying Over Saudi’ launches cinematic aerial experience of Saudi landmarks

RIYADH: The Flying Over Saudi experience was launched on Thursday at Boulevard City as part of Riyadh Season, introducing visitors to the first experience of its kind in the Kingdom. 

The attraction provides a cinematic aerial journey using immersive technologies and multisensory effects that display Saudi Arabia’s most significant natural and urban landscapes from a new perspective, the Saudi Press Agency reported.

The experience takes guests on a visual journey over the Kingdom’s diverse terrain, taking in Saudi Arabia’s vast deserts, towering mountains, lush valleys, modern cities, and expansive coastlines, in addition to special views of the Two Holy Mosques in Makkah and Madinah. 

The film is presented in 8K resolution, featuring high-quality footage that captures the Kingdom’s geographic and cultural richness in a matter of minutes.

Each ride lasts about eight minutes, enhanced by sensory effects such as wind, water mist, and natural scent elements, along with innovative seat motion that intensifies the sense of realism and creates an experience close to actual flight. 

The visual and audio technologies work seamlessly together to immerse visitors fully in the scenes presented.

By combining its immersive elements with footage filmed over diverse landscapes, Flying Over Saudi offers Riyadh Season visitors a new perspective of the Kingdom, one that merges advanced technology with local visual identity and highlights one of the widest natural maps extending from north to south and from the coastlines into the heart of the cities.

The launch of this experience exemplifies Riyadh Season’s commitment to delivering high-quality entertainment built on innovation and advanced presentation techniques. It further contributes to introducing visitors, from the Kingdom and abroad, to the beauty and diversity of Saudi Arabia’s destinations, reinforcing the season’s position as a leading platform for world-class immersive experiences.