Saudi Airlines names Formula E champion Stoffel Vandoorne official ambassador

Formula E reigning champion Stoffel Vandoorne
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Updated 24 January 2023
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Saudi Airlines names Formula E champion Stoffel Vandoorne official ambassador

  • New partnership aims to boost sports tourism and contribute to Kingdom’s Vision 2030

RIYADH: National flag carrier Saudi Airlines have announced that Stoffel Vandoorne, the reigning ABB FIA Formula E world champion, would become their official ambassador for the new season.

Saudia are already official partners of the all-electric series and confirmed the new collaboration with the 30-year-old Belgian driver ahead of the Diriyah E-Prix double header this weekend.

“I’m excited to partner with Saudia as their ambassador this season,” said Vandoorne. “In addition to our love for Formula E, we share a passion for discovering destinations and creating memories that last a lifetime. Saudi Arabia is an incredible country; rich in culture, events and experiences and it’s a pleasure to join them in showcasing it, and Formula E, to the world.”

The ambassadorship and return of the ABB FIA Formula E World Championship to Diriyah also comes as Saudi Crown Prince Mohammed bin Salman has announced that a dedicated project to boost and develop this town would be part of the state’s Vision 2030 plan which aims to diversify the Kingdom’s economy.

According to the World Tourism Organization, Saudi Arabia is the country that received the most tourists in the Arab world, surpassing pre-pandemic figures by 121 percent and seeing more than 18 million foreign visitors.

A key goal of Vision 2030 and Saudia is for sport to take centerstage in Saudi Arabia’s transformation and diversification efforts. In just a few years, the country has become home to a flourishing sports events ecosystem, playing host to international gatherings and tournaments that include boxing and football.

In addition to providing employment opportunities for home-grown talent and attracting foreign investment, the global appetite for sports tourism is a primary driver of this mission with a positive impact on expanding the tourism product.

Moataz Alandijani, GM Partnerships & Sponsorships at Saudia, said: “We’re delighted to announce Stoffel Vandoorne as an official ambassador of Saudia. As a leader in his field and the current champion of the ABB FIA Formula E, our partnership is based on shared values of progress and innovation.

“We’re looking forward to building on this important collaboration throughout Season 9 of the ABB FIA Formula E World Championship as Saudia fulfils its role as ‘the wings of Vision 2023’ and builds upon its position as one of the world’s leading airlines.”


National team representation framework introduced for Esports Nations Cup 2026

Updated 09 January 2026
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National team representation framework introduced for Esports Nations Cup 2026

  • Within their respective countries, partners will have the responsibility of building, representing their national esports teams on global stage
  • Esports World Cup Foundation to establish ENC Development Fund to support long-term growth of nation-based ecosystems

RIYADH: The Esports World Cup Foundation has introduced the national team representation framework for the Esports Nations Cup 2026 — the global nation-based esports competition set to debut in Riyadh, Saudi Arabia, in November — by opening the application process for official National Team Partners.

The Esports Nations Cup introduces national team representation to the global esports calendar in a structured, recurring format. It complements the club-based Esports World Cup by enabling players to compete under their national flag and offering fans an opportunity to connect with elite esports through national identity.

National Team Partners will serve as the official national counterparts for the ENC 2026, within their respective countries and territories, with the responsibility of building and representing their national esports teams on the global stage. In partnership with the EWCF, they will coordinate team representation for the ENC, oversee and support national team coaches per game title, and coordinate with game partners and clubs within the ENC framework. 

Beyond competition, National Team Partners will shape their national team identity through marketing, communications, and community engagement, and collaborate with creators, media, and public institutions to mobilize their local communities to build national fandom for their teams.

While National Team Partners are responsible for the organization and representation of national teams, the competitive integrity and player eligibility remain governed by ENC rules and game partner-aligned processes.

Each selected national team partner will nominate a national team manager who will serve as the public lead and primary representative of the national team. They will act as the primary contact between the EWCF and the local ecosystem team, supporting coordination, representation and activation at the country and territory level, and are formally confirmed by the EWCF. 

To support the long-term growth of nation-based esports, the EWCF will establish the ENC Development Fund, committing at least $20 million annually, beginning with ENC 2026. The fund will support national team programs by covering travel and logistics for participation in the Esports Nations Cup, and by enabling promotional and fan-facing activities that build relevance, awareness, and engagement around national teams beyond the main competition, supported by the commercial, marketing, and operational capabilities required to deliver these activities consistently over time.

This includes support for training camps and boot camps with structured fan access, exhibition matches and showcase events, official watch parties, national team tours, and appearances at major gaming and sports events.

Further details on scope, eligibility, and implementation will be shared with selected National Team Partners as part of the onboarding process.

Ralf Reichert, CEO of the Esports World Cup Foundation, said: “The purpose of the Esports World Cup Foundation is to elevate esports and make it sustainable.

“The Esports Nations Cup is a natural next step in that journey. By opening this application process, we are inviting trusted National Team Partners to help define the framework for how countries and territories are represented in esports, with clear roles, aligned governance, and a system that works for players, game partners, and fans alike.”

Eligible applicants include esports organizations, clubs, agencies, nongovernmental organizations, national esports and sport federations and associations, recognized government-mandated entities, content creators, and experienced esports professionals with strong national ecosystem ties.

Applications are now open at esportsnationscup.com and will close on Jan. 31. Submissions will be reviewed through a multi-stage evaluation process, assessing governance standards, ecosystem standing, operational capability, community reach, and alignment with game partners’ requirements.

The first cohort of approved National Team Partners will be announced in early 2026.

The ENC will be held in Riyadh in November before moving to a rotating city model every two years.