LONDON: More than 500 of Twitter’s advertisers have paused spending on the micro blogging site since Elon Musk’s takeover last year, The Information reported on Wednesday, citing a person familiar with its ad business.
The social media company’s daily revenue on Jan. 17 was 40 percent lower than the same day a year ago, the report added.
The drop in the company’s revenue was first reported by technology newsletter Platformer on Tuesday.
Twitter did not immediately respond to a Reuters’ request for comment on both the media reports.
Since Musk took over Twitter last October, corporate advertisers have fled in response to the billionaire laying off thousands of employees and rushing a paid verification feature that resulted in scammers impersonating companies on Twitter.
The social media platform recently reversed its 2019 ban on political ads and said that it would relax advertising policy for “cause-based ads” in the United States and align its ad policy with TV and other media outlets.
Over 500 advertisers have paused spending on Twitter
https://arab.news/6p3pt
Over 500 advertisers have paused spending on Twitter
- Platform also reported 40% revenue drop compared to last year
Amazon’s AWS reports outage after UAE datacenter struck by ‘objects’
- AWS confirmed sparks and fire after objects hit UAE data center causing disruptions to Emirate and Bahrain regions
- Full recovery expected to “be many hours away”
LONDON: Amazon’s cloud-computing facilities in the Middle East faced power and connectivity issues on Monday after unidentified “objects” struck its data center in the United Arab Emirates.
The objects had triggered a fire on Sunday that forced authorities to eventually cut power to two clusters of Amazon data centers in the UAE, with restoration expected to take several more hours, according to Amazon Web Services’ (AWS) status page.
Localized power issues impacted AWS services in both the UAE and neighboring Bahrain, according to the page. Abu Dhabi Commercial Bank said its platforms and mobile app were unavailable due to a region-wide IT disruption, although it did not directly link the outage to the AWS incident.
While Amazon did not identify the objects, the incident happened on the same day Iran fired a barrage of drones and missiles at Gulf States in retaliation for US and Israeli strikes that killed Supreme Leader Ayatollah Ali Khamenei.
A strike, if confirmed, on the AWS facility in the UAE will mark the first time a major US tech company’s data center has been knocked offline by military action. It could also raise questions around Big Tech’s pace of expansion in the region.
US tech giants have been positioning the UAE as a regional hub for artificial intelligence computing needed to power services such as ChatGPT. Microsoft said in November it plans to bring its total investment in the UAE to $15 billion by the end of 2029 and will use Nvidia chips for its data centers there.
“In previous conflicts, regional adversaries such as Iran and its proxies targeted pipelines, refineries, and oil fields in Gulf partner states. In the compute era, these actors could also target data centers, energy infrastructure supporting compute, and fiber chokepoints,” Washington-based think tank Center for Strategic and International Studies said last week.
Microsoft as well as Google and Oracle — both of which also operate facilities in the UAE — did not immediately respond to Reuters requests for comment.
AWS said a full recovery from the issues was expected to “be many hours away” for both UAE and Bahrain.
The outage had disrupted a dozen core cloud services and the company advised customers to back up critical data and shift operations to servers in unaffected AWS regions.
