LONDON: Twitter Inc is offering free advertisements to brands that advertise on its platform, an attempt to woo brands back to the social-media platform, which has seen its ad business deteriorate following Elon Musk's takeover, the Wall Street Journal reported on Friday.
Twitter is dangling free ad space by offering to match advertisers' ad spending up to $250,000, the report said, citing emails reviewed by the Journal.
Twitter did not respond to Reuters request for a comment after business hours.
Twitter offers free ads to brands that advertise on its platform
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Twitter offers free ads to brands that advertise on its platform
- Social media company pleads to match advertisers' ad spending up to $250,000
Eurovision Sport, Camb.ai to provide live subtitling for Paralympic Winter Games
- Partnership aims to increase accessibility for all audiences
- Milano Cortina Games run from Friday to March 15
LONDON: Eurovision Sport, the European Broadcasting Union’s free-to-air streaming platform, will provide live and on-demand subtitling for coverage of the Milano Cortina 2026 Paralympic Winter Games in partnership with AI language company Camb.ai
The service will run across all competition days, allowing viewers to stream all six Paralympic Winter Games sports on Eurovision Sport with real-time subtitles. The Games open on Friday and run through March 15.
Camb.ai will supply contextual speech-to-text transcription for both live and catch-up coverage, which the organizers said would support accessibility without altering the editorial integrity of broadcasts.
Eurovision Sport Managing Director Alan Fagan said the aim was to make the Games available to “the widest possible audience,” by scaling up digital accessibility across every event on the platform.
The initiative forms part of the EBU’s most extensive digital coverage of a Paralympic Winter Games to date and complements member broadcasters’ linear output.
It also reflects a wider industry push to make live sport easier to follow for viewers watching without sound, people with hearing impairments and audiences consuming content on demand.
Camb.ai’s Chief Technology Officer Akshat Prakash said the company was proud to deepen its partnership with Eurovision Sport, describing the platform as a leader in applying new technology to sports coverage.
The two organizations began working together in 2024, when they delivered what they described as Europe’s first AI-powered real-time translated sports commentary during European Athletics events.










