LONDON: Twitter Inc is offering free advertisements to brands that advertise on its platform, an attempt to woo brands back to the social-media platform, which has seen its ad business deteriorate following Elon Musk's takeover, the Wall Street Journal reported on Friday.
Twitter is dangling free ad space by offering to match advertisers' ad spending up to $250,000, the report said, citing emails reviewed by the Journal.
Twitter did not respond to Reuters request for a comment after business hours.
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Twitter offers free ads to brands that advertise on its platform
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Twitter offers free ads to brands that advertise on its platform
- Social media company pleads to match advertisers' ad spending up to $250,000
Arab News wins 7 prizes at European Newspaper Awards, led by 50th anniversary coverage
- Anniversary special coverage and film won four Awards of Excellence across multiple categories
LONDON: Arab News won seven prizes at the 27th European Newspaper Awards — four for its 50th anniversary coverage and three for other projects — bringing its total to 160 awards since the 2018 relaunch.
The anniversary coverage earned an Award of Excellence in “Supplement for special occasions and anniversary editions,” plus wins in “Multimedia storytelling” for its special web section and two in “Film” and “Animated films” for its documentary.
Additional honors went to the “Spotlight — 2024 in Review” and “Opinion — 2024” print series in the “Sectional front pages nationwide newspaper” category, and a “Visualization” prize for an image from “Opinion — 2024.”
Launched in 1999 by organizer Norbert Kupper, the awards celebrate print and digital innovation. This year’s contest drew newspapers from 22 countries and more than 3,000 entries across 20 categories, despite fewer print submissions due to rising editorial collaborations.
“It’s testament to the skill, versatility and collaboration between the creative and editorial teams at Arab News that the seven awards at this year’s ENAs spanned print, digital and film categories,” commented Omar Nashashibi, head of creative design at Arab News. “These wouldn’t be possible without the world-class contributors we partner with, and the leadership, vision and support of Editor-In-Chief Faisal J. Abbas.”
Creative Director Simon Khalil called the film wins especially meaningful. “This recognition means a great deal because this film was never just about marking an anniversary, it was about capturing a defining moment in the evolution of Arab News and the region it represents.
“Telling the story, and drama of the 2018 relaunch, the digital transformation, and the courage to become ‘The Voice of a Changing Region’ was both a responsibility and a privilege.”
Past highlights include the “King Charles III Coronation” special coverage, “Kingdom vs. Captagon” investigation and FIFA Qatar World Cup 2022 special edition.
See more award-winning projects at arabnews.com/greatesthits.
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