Tourism sector in Middle East set to hit pre-pandemic level in 2023: UNWTO

The famous elephant rock in Al Ula, Saudi Arabia – a popular tourist destination (Shutterstock)
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Updated 18 January 2023
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Tourism sector in Middle East set to hit pre-pandemic level in 2023: UNWTO

RIYADH: The Middle East region witnessed the world’s strongest increase in international arrivals in 2022 in a clear sign the tourism sector is on its course to rebound to pre-pandemic levels this year, according to UN’s World Tourism Organization.

The latest data from UNWTO shows that international arrivals in the Middle East climbed to 83 percent of pre-pandemic numbers last year, followed by Europe, where the number of tourists hit 80 percent.

The report, however, noted that Asia and the Pacific reached only 23 percent of the pre-pandemic level in 2022, as most of the countries in the region, including China, only started easing pandemic-related restrictions in recent months.

Meanwhile, the data suggested that Africa and the Americas both recovered about 65 percent of their pre-pandemic visitors.

The UN agency further said that more than 900 million tourists traveled internationally in 2022, double the number of travelers compared to 2021, though still just at 63 percent of pre-pandemic levels.

According to UNWTO’s forward-looking scenarios for 2023, global international tourist arrivals could reach 80 percent to 95 percent of pre-pandemic levels in 2023.

UNWTO, however, added that this expected recovery will be dependent on various factors, which include the extent of the global economic slowdown and the status of the Ukrainian conflict.

“UNWTO anticipates a strong year for the sector even in the face of diverse challenges including the economic situation and continued geopolitical uncertainty,” said UNWTO Secretary-General Zurab Pololikashvili.

He added: “Economic factors may influence how people travel in 2023 and UNWTO expects demand for domestic and regional travel to remain strong and help drive the sector’s wider recovery.”

It should be also noted that, by mid-January, at least 32 countries have imposed restrictions on Chinese travelers, and this factor will play a crucial role in the recovery of the Asia-Pacific region in 2023.

Earlier in January, Marriott Bonvoy’s 2023 Travel Trends research report had suggested that travelers in Saudi Arabia and the UAE prefer wellbeing-led holidays in 2023 and are planning to enjoy more vacations this year.

The report added that 93 percent of travelers in Saudi Arabia and the UAE are planning vacation trips in 2023, with around a quarter planning on staying in luxury accommodations while away.


Saudi Arabia, Japan trade rises 38% between 2016 and 2024, minister says

Updated 11 January 2026
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Saudi Arabia, Japan trade rises 38% between 2016 and 2024, minister says

RIYADH: Trade between Saudi Arabia and Japan has increased by 38 percent between 2016 and 2024 to reach SR138 billion ($36 billion), the Kingdom’s investment minister revealed.

Speaking at the Saudi-Japanese Ministerial Investment Forum 2026, Khalid Al-Falih explained that this makes the Asian country the Kingdom’s third-largest trading partner, according to Asharq Bloomberg.

This falls in line with the fact that Saudi Arabia has been a very important country for Japan from the viewpoint of its energy security, having been a stable supplier of crude oil for many years.

It also aligns well with how Japan is fully committed to supporting Vision 2030 by sharing its knowledge and advanced technologies.

“This trade is dominated by the Kingdom's exports of energy products, specifically oil, gas, and their derivatives. We certainly look forward to the Saudi private sector increasing trade with Japan, particularly in high-tech Japanese products,” Al-Falih said.

He added: “As for investment, Japanese investment in the Kingdom is good and strong, but we look forward to raising the level of Japanese investments in the Kingdom. Today, the Kingdom offers promising opportunities for Japanese companies in several fields, including the traditional sector that links the two economies: energy.”

The minister went on to note that additional sectors that both countries can also collaborate in include green and blue hydrogen, investments in advanced industries, health, food security, innovation, entrepreneurship, among others.

During his speech, Al-Falih shed light on how the Kingdom’s pavilion at Expo 2025 in Osaka achieved remarkable success, with the exhibition receiving more than 3 million visitors, reflecting the Japanese public’s interest in Saudi Arabia.

“The pavilion also organized approximately 700 new business events, several each day, including 88 major investment events led by the Ministry of Investment. Today, as we prepare for the upcoming Expo 2030, we look forward to building upon Japan’s achievements,” he said.

The minister added: “During our visit to Japan, we agreed to establish a partnership to transfer the remarkable Japanese experience from Expo Osaka 2025 to Expo Riyadh 2030. I am certain that the Japanese pavilion at Expo Riyadh will rival the Saudi pavilion at Expo Osaka in terms of organization, innovation, and visitor turnout.”

Al-Falih also shed light on how Saudi-Japanese relations celebrated their 70th anniversary last year, and today marks the 71st year of these relations as well as how they have flourished over the decades, moving from one strategic level to an even higher one.