Saudi businessman wins Ronaldo-Messi ticket with $2.6m bid

It will mark the first time Ronaldo has played any football in the kingdom since signing a contract with Al Nassr. (FILE/AFP)
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Updated 18 January 2023
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Saudi businessman wins Ronaldo-Messi ticket with $2.6m bid

  • Bidding started at 1 million Saudi riyals ($266,000) and the auction closed at 11:30 p.m. local time on Tuesday

RIYADH: A Saudi real estate mogul won a ticket to see Cristiano Ronaldo and Lionel Messi face off in a friendly after bidding $2.6 million at auction, an official said Tuesday.
The match on Thursday in Riyadh is set to pit Messi’s Paris Saint-Germain against a select side made up of players from Ronaldo’s new club Al Nassr and their Saudi rivals Al Hilal.
It will mark the first time Ronaldo has played any football in the kingdom since signing a contract with Al Nassr that runs until 2025 and is worth more than 200 million euros ($214 million), according to sources close to the club.

The five-time Ballon d’Or winner is scheduled to make his Saudi Pro League debut for Al Nassr on Sunday.
To promote Thursday’s friendly, Turki Al-Sheikh, an adviser at the Royal Court and head of Saudi Arabia’s General Entertainment Authority, announced a charity auction for a special ticket that would come with perks like photo opportunities with players and access to the locker rooms.
Bidding started at 1 million Saudi riyals ($266,000) and the auction closed at 11:30 p.m. local time on Tuesday.

Sheikh then announced on Twitter the winning bid of 10 million riyals ($2.6 million) had come from Mushref Al-Ghamdi.
“Congratulations, you deserve it, and may God reward you with good,” Sheikh said.
The proceeds from the auction are due to go to the national charity campaign known as Ehsan.
Besides Messi, PSG stars expected to play on Thursday include France striker Kylian Mbappe and Achraf Hakimi, who last year in Qatar helped make Morocco the first Arab and African team to reach the World Cup semifinals.
The Saudi select team includes Salem Al-Dawsari, who scored the winning goal in the Green Falcons’ shock defeat of Argentina in the World Cup’s group stage.
Oil-rich monarchy Saudi Arabia, which has been snapping up sports assets as part of a drive to soften its austere image, is often accused of “sportswashing,” or using sport to distract attention from human rights controversies.
Ronaldo is expected to receive a combined 400 million euros in the kingdom, including a separate payment for his work as an ambassador for an anticipated World Cup bid for Saudi Arabia, Egypt and Greece, according to sources close to Al Nassr.


E1 World Championship opens 2026 season in Jeddah with expanded field, growing global profile

Updated 20 January 2026
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E1 World Championship opens 2026 season in Jeddah with expanded field, growing global profile

  • Season’s opener features record 10 teams

JEDDAH: The 2026 UIM E1 World Championship presented by PIF will launch its new season in Jeddah, with the Red Sea city once again hosting the world’s first all-electric raceboat series, and champions Team Brady beginning their title defense against an expanded and competitive field.

Set against Jeddah’s Red Sea coastline, the season-opening E1 Jeddah GP 2026, which takes place over Jan. 23-24, will feature a record 10 teams racing the cutting-edge E1 RaceBirds, underlining the rapid growth of the championship and its ambitions as a global competition spanning four continents.

Team Brady are the outfit to beat, having claimed the Champions of the Water title in 2024 and 2025. However, competition is expected to be fiercer than ever, with several teams strengthening their lineups ahead of the new campaign.

Team Monaco and Sierra Racing Club join the championship for 2026, adding further depth to the grid with a mix of experienced and emerging pilots. Team Rafa, who finished just 11 points behind Team Brady last season after a title fight that went down to the final laps, are widely regarded as one of the leading contenders and will be aiming to make an early statement in Jeddah.

Team AlUla Championed by LeBron James also return to race on home waters, one year on from their E1 debut. Carrying local pride, the team will be looking to build on last season’s momentum in front of Saudi fans.

The world-class field is further strengthened by a roster of high-profile, celebrity-backed teams, including Will Smith’s Team Westbrook, DJ Steve Aoki’s Team Aoki, Team Drogba, led by football legend Didier Drogba and his partner Gabrielle Lemaire, and Team Miami, featuring Grammy Award-winning artist Marc Anthony.

Fans will be able to get close to the action across qualifying and race day, with on-water viewing available from the E1 Fan Zone. The area will give visitors the chance to see the E1 RaceBirds up close and will feature a gaming arena with simulator and virtual reality experiences, as well as a VOX cinema screening of “Zootopia 2.” Merchandise outlets and a range of food and beverage options will also be available, creating a family-friendly race-day experience.

Beyond the racing, E1’s return to Saudi Arabia reflects the Kingdom’s growing role in shaping the future of electric sport and sustainable mobility. The championship serves as a living laboratory for electric propulsion systems, accelerating innovation that can influence marine transport while also supporting broader conversations around ocean protection.

As part of its partnership with E1, Formula E’s Driving Force Presented by PIF E360 is hosting its educational program in Jeddah this week. The initiative aims to inspire students aged 8 to 18 to explore science, technology, engineering and mathematics, as well as sustainability, through the lens of electric racing.

The program reached more than 60,000 students globally in 2025 alone, with a further 50,000 targeted this year, taking its reach to over 100,000 young people worldwide.

On the sporting side, PIF’s commitment to excellence will again be recognized through the PIF Pilot of the Day award, presented after finals day to honor standout skill and performance over the race weekend.

Alejandro Agag, founder and chairman of E1, said: “Starting our 2026 season in Jeddah is a powerful statement for E1. The region represents ambition, innovation and a clear vision for the future, and the Red Sea provides the perfect environment as our largest grid yet of 10 teams begin their battle to be crowned 2026 Champions of the Water.”

The Jeddah race is set to deliver high-intensity competition, renewed rivalries and an early glimpse into the future of high-performance racing on water.