Boulevard World’s mixed bag of activities to keep enthusiasts busy

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Riyadh Season’s Boulevard World Zone brings together cultures of 10 countries. (Supplied)
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Riyadh Season’s Boulevard World Zone brings together cultures of 10 countries. (Supplied)
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Riyadh Season’s Boulevard World Zone brings together cultures of 10 countries. (Supplied)
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Riyadh Season’s Boulevard World Zone brings together cultures of 10 countries. (Supplied)
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Riyadh Season’s Boulevard World Zone brings together cultures of 10 countries. (Supplied)
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Riyadh Season’s Boulevard World Zone brings together cultures of 10 countries. (Supplied)
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Updated 03 January 2023
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Boulevard World’s mixed bag of activities to keep enthusiasts busy

  • Victors can enjoy a cable car that will carry them over replicas of famous landmarks from around the world

RIYADH: Riyadh Season’s Boulevard World Zone, which opened this week, brings together the cultures of 10 countries in a single location set around one of the largest artificial lakes in the world.

People can visit the zone to shop or eat, but there is more than that, as the zone provides visitors with distinct entertainment options. These include:

Combat village

An area for fans of military games. Visitors can shoot live ammunition under supervision during events in a mock village, and play as solo soldiers or in teams in virtual reality war games. There are also medieval live shows, a Saudi firearms museum, virtual reality challenges, a western saloon fight, and much more to explore.

Ninja Warrior

A reality TV show where people try to complete a course full of obstacles and become ninjas. Organizers say ninja helpers will teach children and their parents mental and physical skills.

Area 15

You can enjoy various activities through the Portal experience, which includes an art museum containing more than 300 works inspired by the painter Vincent Van Gogh, and spaces that allow for visitors to watch football matches with 360-degree technology that gives the feeling of being in the stadium.

Anime town Japan

If you are an anime fan, this is for you. “This is unbelievable; it’s like I’m in Japan,” said the Japanese DJ Steve Aoki on Instagram during his visit.

Many streets and areas in the town, such as Anime-verse Street, Tokyo Real Nakamise, Neo-Scramble Square, and Festival Garden, make you feel like you're walking down the colorful and lively streets of Japan, which are full of color and life.

FASTFACTS

• A reality TV show where people try to complete a course full of obstacles and become ninjas. Organizers say ninja helpers will teach children and their parents mental and physical skills.

• There are 11 anime exhibitions at Anime Town Japan’s three theaters and more than 350 entertainment performances.

• Visitors can shoot live ammunition under supervision during events in a mock village, and play as solo soldiers or in teams in virtual reality war games.

There are 11 anime exhibitions at Anime Town Japan’s three theaters and more than 350 entertainment performances.

Submarine, cable cars, and boat ride

Whether you like to be in the sky or underwater, Boulevard World has a treat for all.

Victors can enjoy a cable car that will carry them over replicas of famous landmarks from around the world.

The cable car transports visitors between Boulevard World and Boulevard Riyadh City, on a journey that allows them to experience the cultures of various countries like Italy, Greece, France, Morocco, China, Japan, America, India, Spain and Mexico.

You can also ride inside a submarine to dive down and discover the wonders that lie in one of the largest man-made lakes in the world. The boat ride will also take passengers on a ride between the 10 country areas.

 

 


Red Sea Global unveils scientific model for regenerative tourism worldwide

Updated 26 February 2026
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Red Sea Global unveils scientific model for regenerative tourism worldwide

  • The report details the model’s rollout at “The Red Sea” and “AMAALA” destinations, backed by studies covering 8 marine habitats

TABUK: Red Sea Global (RSG) has unveiled a science-based model aimed at achieving a 30 percent net positive conservation benefit across its tourism destinations by 2040. 

The framework is now available for global adoption, according to a statement released by RSG.

Owned by Saudi Arabia’s Public Investment Fund (PIF), Red Sea Global is the multi-project developer behind ambitious regenerative tourism destinations like “The Red Sea” and “AMAALA.” 

As a cornerstone of the Kingdom’s Vision 2030, the company aims to diversify the national economy while setting new global benchmarks for sustainable, nature-positive development.

CEO John Pagano stated that openly sharing this detailed approach will help elevate the global tourism sector and secure a healthier environment for future generations.
 

Map showing the boundaries of the Red Sea Zone. (Graphic from the RSG report)

The cornerstone of this initiative is the proprietary SIIG Model, a four-step framework:
• Survey: Establish biodiversity baselines and monitor long-term changes.
• Identify: Assess risks to priority habitats and species.
• Intervene: Execute evidence-based actions, such as regulating fishing and enhancing natural habitats.
• Gain: Measure and verify biodiversity improvements.

The report details the model’s rollout at “The Red Sea” and “AMAALA” destinations, backed by extensive 2022–2023 environmental baseline studies covering eight marine habitats and priority species groups during 2022 and 2023. 

A major intervention is the 5,015-square-kilometer Fishery Management Area in Al-Wajh Lagoon. The plan reserves 38 percent of the area for priority conservation—protecting 62 percent of local coral reefs—while allocating 61 percent for sustainable fishing.

According to scientific modeling, eliminating fishing in high-protection zones could increase reef fish populations by 113 percent, sharks and rays by 72 percent, and marine mammals by 24 percent. These measures are expected to boost coral resilience, support ecosystem recovery, and protect vulnerable species like sea turtles and seabirds.
Ihab Kindi, RSG’s Red Sea Destination Executive Director, called the data-driven model a practical roadmap for large-scale marine recovery. The complete methodology is available in the new report, “The SIIG Model: A Roadmap Toward Achieving Measurable Conservation Gains.”