Saudi Arabia begins implementing localization of customer service sector

The ministry has pledged to provide an incentive and support package to help private sector institutions in the transition. (Shutterstock)
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Updated 21 December 2022
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Saudi Arabia begins implementing localization of customer service sector

RIYADH: Saudi Arabia has begun implementing the localization of customer services sectors across all the regions as the grace period given to businesses for implementing the scheme comes to an end. 

In a statement issued on its Twitter handle, the Ministry of Human Resources and Social Development said that the first phase of the scheme to localize all employment related to customer services is now active.   

The HRSD ministry said the scheme to localize 100 percent of customer service jobs encompassed establishments providing customer service as a main or supportive activity, or outsourcing services to another party serving customers through means of communication, including leadership and supervisory positions. 

In a separate tweet, the ministry said that the second phase of localizing legal professions has also been implemented. 

The second phase, which targets all law firms and legal consultancy offices, both private and public, throughout the Kingdom, aims to localize 70 percent of the total number of workers. 

The ministry has pledged to provide an incentive and support package to help private sector institutions in the transition.   

Speaking of the localization of sectors and professions in October, the HRSD Minister Ahmad bin Sulaiman Al-Rajhi said that these decisions have contributed to raising the number of Saudi workers in the private sector to over 2.12 million.

Additionally, the decisions contributed to reducing the unemployment rate of Saudi citizens to 9.7 percent, as well as increasing the women’s economic participation rate to 35.6 percent.   

Al-Rajhi added that private sector establishments’ compliance rate with the labor system and its regulations has reached 98 percent during this year.   

Across the board, authorities and ministries are also implementing Saudization initiatives.   

This aligns with the Saudi Vision 2030 goal to reduce unemployment rates by increasing employment opportunities in the Kingdom.

Saudization is officially known as the Saudi nationalization scheme, Nitaqat.

The Kingdom's efforts to create more jobs in line with Vision 2030 are showing fruition with the country coming first in the labor force growth rate among the Group of 20 countries during the period 2012 - 2021, according to a recent report launched by the National Labor Observatory.   

According to Saudi Arabia's Central Department of Statistics and Information, the unemployment rate in the Kingdom decreased to 5.80 percent in the second quarter of 2022, from 6 percent in the first quarter of 2022.

To achieve its Vision 2030 goals, Saudi Arabia is not only encouraging the recruitment of nationals to private sector jobs, but is also encouraging adequate investment in their future to ensure their retention by employers as well as their contribution to a vibrant and diverse economy.   


PIF-backed AviLease achieves revenue of $664m and 19% growth in 2025

Updated 27 February 2026
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PIF-backed AviLease achieves revenue of $664m and 19% growth in 2025

RIYADH: Saudi Arabia’s Public Investment Fund-backed AviLease achieved exceptional performance and sustainable business growth during 2025, supported by the strategic expansion of its global platform.

According to its financial results for 2025, AviLease recorded total revenues of $664 million, an annual increase of 19 percent, driven by disciplined growth in its asset portfolio and strong performance in aircraft remarketing amid sustained global demand for modern, fuel-efficient aircraft, the Saudi Press Agency reported.

Profit before tax doubled compared to the previous year, reaching $122 million. The year witnessed an expansion in AviLease’s portfolio, reaching 202 owned and managed aircraft, leased to over 50 airline companies in more than 30 countries. 

The total value of the company’s assets stabilized at $9.3 billion. AviLease maintained a 100 percent fleet utilization rate, reflecting the resilience of its business model, the efficiency of its asset management, and the strength of its strategic relationships with airlines around the world.

AviLease concluded purchase agreements for aircraft from Airbus, including the A320neo family and A350F, and Boeing 737 aircraft, aiming to enhance its future asset portfolio with modern, fuel-efficient aircraft. This step will contribute to supporting future growth and meeting increasing customer demand for the latest aircraft, aligning with the Kingdom’s ambitions to become a leading global aviation hub.

AviLease strengthened its prestigious credit standing by obtaining a strong Baa2 credit ratings from Moody’s and BBB from Fitch, reflecting its financial solidity, managerial discipline, and efficiency in managing leverage. The company also successfully issued senior unsecured bonds worth $850 million last November under Regulation 144A/RegS. This issuance contributed to diversifying its funding sources and enhancing its financial flexibility.

Commenting on the results, AviLease CEO Edward O’Byrne said: “This exceptional performance reflects the quality of the company’s investment portfolio, the strength of its partnerships with airlines, and its strategic focus on responsibly deploying capital into highly sought-after, efficient, modern aircraft assets.”

He added: “As aviation markets continue to grow, AviLease is strategically positioned to continue its expansion plans and deliver sustainable long-term value for shareholders, contributing to the Kingdom’s ambitions.”

Throughout 2025, AviLease continued to play a pivotal role in the Kingdom’s growing aviation sector and contributed directly to the launch and scaling of the new national carrier, Riyadh Air, by completing a sale and leaseback transaction for a Boeing 787-9 aircraft, which thereby became the first aircraft to join the airline’s fleet.

AviLease also established a strategic partnership with Hassana Investment Co. This partnership aims to provide an opportunity for local and international investors to enter the aircraft financing asset class and benefit from AviLease’s technical expertise and operational capabilities to support partnership growth and enhance performance. 

Hassana Investment Co. has agreed to acquire an initial portfolio of 10 modern aircraft from AviLease.