Fan gloom as Argentina World Cup victory parade ends abruptly

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Fans of Argentina cheer as the team parades on board a bus after winning the Qatar 2022 World Cup tournament, in Buenos Aires province. (AFP)
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Argentina's Lionel Messi waves at fans holding the FIFA World Cup Trophy as the team parades on board a bus after winning the Qatar 2022 World Cup tournament in Buenos Aires. (AFP)
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Updated 21 December 2022
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Fan gloom as Argentina World Cup victory parade ends abruptly

  • An estimated 5 to 6 million people had lined the parade route, a government source said
  • The throng celebrated the team’s thrilling penalty shootout victory over France in the World Cup final, before the decision was made to trade the bus for a chopper

BUENOS AIRES: Millions of jubilant fans turned out Tuesday to welcome home Argentina’s World Cup winners led by Lionel Messi, but most were left disappointed when an open-top bus parade had to be abandoned due to the massive crowds, in favor of a hastily organized helicopter tour.

Vast crowds of ecstatic fans cheered on their heroes along every meter of the planned 30-kilometer parade route from a Buenos Aires suburb to the center of the capital — but that made for interminably slow progress.

The bus had crawled along for almost five hours as the throng celebrated the team’s thrilling penalty shootout victory over France in the World Cup final, before the decision was made to trade the bus for a chopper.

“It was impossible to continue on the ground due to the explosion of popular joy,” presidential spokeswoman Gabriela Cerruti said on Twitter.

It meant that many fans, including the largest congregation at the iconic Obelisk monument in central Buenos Aires that has for decades been the epicenter of sporting celebrations, did not get to see their idols in the flesh.

“I’m a little bit sad that we weren’t able to see them,” said Marta Acosta, 35, who traveled into town from a southern suburb at 5:00 am.

Claudio Tapia, president of the Argentine Football Association (AFA), blamed police for the decision to abandon the victory parade.

“They are not allowing us to go and greet all the people at the Obelisk,” said Tapia on Twitter.

“The same security agencies that escorted us are not allowing us to continue. Thousands of apologies in the name of all the champion players. It’s a shame.”

Hordes of revelers wearing the national team’s blue and white replica shirts and draped in flags sang, danced and set off fireworks throughout the day, with many camping out all night to secure spots along the parade route.

But three hours into the procession, the bus had barely covered a third of the planned path.

Eventually, the vehicle was ditched.

Instead, Messi, coach Lionel Scaloni and midfielder Rodrigo De Paul took the World Cup trophy with them for a helicopter ride over the main parade sites, including the Obelisk, police said.

Messi and winger Angel Di Maria then took a private plane to their hometown of Rosario, alongside forward Paulo Dybala.

As Messi and Di Maria boarded another helicopter to take them to the private neighborhood where they own homes, Dybala continued on to his hometown of Cordoba, an AFP photographer said.

Back in Buenos Aires, many continued to celebrate but for some fans, the short-circuiting of the party was inevitable.

“Only someone who does not know what football means to the Argentine people could think this was not a possibility,” Roman Garcia, 38, told AFP.

An estimated five to six million people had lined the parade route, a government source said.

Television images showed two men trying to jump from a bridge onto the players’ bus. One succeeded but the other missed and fell into a crowd of people.

After arriving home from Qatar in the early hours of the morning, the players spent a short time resting at the Argentine Football Association training complex in the Ezeiza suburb of the capital.

Tuesday had been declared a public holiday for the celebrations.

“This trophy that we won is also for all those that did not manage to win it in previous World Cups we played, such as Brazil 2014,” Messi said on social media, referring to the team that lost 1-0 to Germany in the title match eight years ago.

Argentina won the final in Qatar 4-2 on penalties after a roller-coaster 3-3 draw for their first world title in 36 years.

That allowed Messi, 35, to finally crown his record-breaking career with football’s biggest prize as he produced one of the greatest World Cup final performances, scoring a first-half penalty and netting again in extra time.

In doing so, he emulated his predecessor as Argentina’s idol, Diego Maradona, who inspired the country to their second world title with a series of match-winning displays at Mexico 1986.


Cricket’s increasingly concentrated power and influence

Updated 18 December 2025
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Cricket’s increasingly concentrated power and influence

  • There seems to be a belief amongst those who wield power that India’s domestic market will never slow down and continue to sustain the sport globally

There appears to have been some mischief-making in the corridors of power which determine cricket broadcasting rights. At least this is the case as far as the all-important Indian market is concerned.

Rumors have been expressed in respected media channels that the current four-year deal between JioStar and the International Cricket Council is in jeopardy.

JioStar is the result of a merger in 2024 between Viacom18 and Disney Star, which had negotiated the original deal, signed in 2022. This was valued at $2.9 billion. The precise rumor was that JioStar does not wish to honor the last two years of the deal.

Such was the impact of the rumor that the ICC and JioStar released a joint statement on Dec. 11 which said that the media reports “do not reflect the position of either organization.

“The existing agreement between the ICC and JioStar remains fully in force, and JioStar continues as the ICC’s official media rights partner in India. Any suggestion that JioStar has withdrawn from the agreement is incorrect. JioStar is fully committed to honor its contractual obligations in letter and spirit.”

It can be argued that evidence of that commitment was demonstrated by the recent unveiling of a teaser advertisement for the men’s Twenty20 World Cup in early 2026, jointly hosted by India and Sri Lanka. The event ought to be a bonanza for advertisers, sponsors and marketers.

So, why, at this point, would rumors circulate about honoring the current media rights model? One possibility is that there is lingering suspicion that the $2.9-billion deal with Disney Star was over the odds.

It is understood that, at the bidding stage, Sony Pictures Networks had been the second-highest bidder at around half of the final sum and that Jio had bid significantly less than that figure.

It is difficult to keep track of the changing ownership patterns of companies which have held ICC media rights. Star Sports, the precursor of Disney Star, started its long-standing commercial relationship with the ICC in 2007, whilst its partnership with the Board of Control for Cricket in India began in 2011.

Indian Premier League broadcasting rights were secured in 2018. It seems that Star had become the preferred supplier and, perhaps, this led to an overreach in 2023 in order to ensure that this position was retained.

What seemed like an ever-growing market received a shock to its system in August. The Indian parliament passed the Promotion and Regulation of Online Gaming Bill. As discussed in my column of Sept. 11, the motivations for the bill are honorable.

It seeks to address the risks of addiction and financial ruin, along with the accompanying harm to mental health and possible suicide risk caused by compulsive playing, as well as opportunities for money laundering and threats to national security by illegal messaging.

The impact on real-money gaming platforms has been severe. They had become a vital cog in the engine driving televised cricket in India and beyond. Dream11, India’s largest fantasy sports platform, had featured on Team India’s shirt front, for both men and women, since 2023.

This prominent sponsorship disappeared with immediate effect and its business model had to pivot from paid contests to free-to-play. One piece of regulatory legislation exposed the inherent risk which cricket faces in basing a part of its financial underpinning on any sector which may be subject to significant governmental intervention.

Of course, none of this is new. Tobacco companies were once prominent sponsors of the game. When this was banned, cricket’s national boards moved onto other sectors, such as financial services. Sponsorship is not the main source of income for cricket — television is, largely from India.

It is well known that the ICC receives 80 percent of its income from India and that other countries rely on tours by the Indian team to generate domestic income. This level of dependency is not only risky but makes most of the rest of cricket vulnerable to what happens in India.

JioStar is owned by Reliance Industries, an industrial conglomerate which controls significant parts of India’s energy, telecommunications, retail and financial sectors. It also owns the Mumbai Indians in the IPL, MI Cape Town in South Africa, MI Emirates in ILT20, MI New York and MI London in The Hundred.

In the latter case, this represents a re-brand of The Oval Invincibles. Despite having a 49 percent stake in the franchise, its influence has been sufficient to effect the re-branding.

Reliance and its owners, the Ambani family, are heavily invested in cricket. A former senior executive of Disney Star and JioStar, Sanjog Gupta, is now chief executive of the ICC and will be very familiar with the terms of the current rights deal.

Jay Shah, former secretary of the BCCI and the current ICC chair is the son of India’s interior minister. The ICC and the BCCI are linked, more than ever before, by common interests and deeply personal connections at the governance levels of both cricket, politics and financial capital.

Whether the rumors about JioStar’s stance on the current rights deal is correct or not, it is known that the ICC has been preparing member boards for the prospect that funding distribution to them in the next cycle from 2028 could be 30 percent lower than in the current cycle.

JioStar has established such a powerful market position, akin to a monopoly, that the rumored default on the current deal may represent the opening salvos on negotiations for the next cycle.

In an ideal world, cricket’s governing body should not be beholden to a single broadcaster. Diversification of revenue streams across multiple broadcasters and streaming platforms in multiple countries would reduce the risk and dependency.

It seems unlikely to happen, as it requires the ICC leadership to decouple itself from the BCCI and India. A basic textbook on corporate strategy would not recommend that a global sport’s financial viability should be dependent on one country and a single powerful broadcaster.

However, that is the position in which cricket finds itself. There seems to be a belief amongst those who wield power in cricket that India’s domestic market will never slow down and continue to sustain the sport globally.

Add to that the continued growth and maturity of franchise leagues, with a high proportion of teams owned by Indian companies and individuals, the notion of anyone else having their hands on the levers of power is risible.

Little evidence exists to suggest that India’s dominance of cricket is not going to remain in place for some time to come. There is no obvious prospect of that position being used to institute structural and governance reform that addresses possible conflicts of interest and restricts power and influence.

In 1887, Lord Acton famously said: “Power tends to corrupt and absolute power corrupts absolutely.” Applied to cricket, this does not imply that financial corruption exists.

However, it should serve as a reminder that absolute power can corrupt the best of natures. On this issue, global cricket governance stands at a crossroads.