World Cup boom for maker of bisht given to Messi

Qataris work on a bisht at the Al-Salim store in Doha's Souq Waqif market, on 20 December, 2022. (AFP)
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Updated 21 December 2022
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World Cup boom for maker of bisht given to Messi

  • The Al-Salem store, a longstanding bisht supplier to Qatari royalty, normally sells eight to 10 garments a day
  • On Monday, sales shot up to 150, including three copies of the top-of-the-range bisht made famous by Messi

DOHA: Watching Sunday’s World Cup final, Ahmed Al-Salem was more emotional than most football fans when Qatar’s emir placed a black and gold cloak over the shoulders of Argentina’s victorious captain Lionel Messi.
The garment Messi wore as he lifted the football trophy was a $2,200 ‘bisht’, a traditional gown worn by men for weddings, graduations and official events — and it was made by Salem’s family company.
Salem watched Argentina beat France in a cafe near the family’s store in Doha’s Souq Waqif market, having earlier handed two of the delicate handmade cloaks to World Cup officials — one in Messi’s diminutive size and one to fit the taller French captain Hugo Lloris.
“We did not know who they were for and I was stunned,” he told AFP of the moment when the emir, Sheikh Tamim bin Hamad Al-Thani, dressed Messi in the cloak.
Salem recognized his company tag and is now celebrating his own World Cup victory.




An Argentinian fan gestures while wearing a bisht at the Al-Salim store in Doha's Souq Waqif market in Qatar, on 20 December, 2022. (AFP)

The Al-Salem store, a longstanding bisht supplier to Qatari royalty, normally sells eight to 10 garments a day.
On Monday, the day after the final, sales shot up to 150, including three copies of the top-of-the-range bisht made famous by Messi, said Salem.
“At one stage there were dozens waiting outside the store,” he said.
“They were nearly all Argentinians,” he added as he watched eight supporters of the new world champions sing their “Muchachos” (mates) anthem and take pictures of themselves while wearing a fragile bisht and carrying a copy of the World Cup trophy.




A Qatari man works on a bisht at the Al-Salim store in Doha's Souq Waqif market, on 20 December, 2022. (AFP)

A stream of fans came into the shop as Salem spoke to AFP, and all of them applauded the emir’s gesture.
“We were all happy when we saw that, it was a gift from one king to another king,” said Mauricio Garcia as he tried on the cloak, but decided the price tag was too high to buy.
Some commentators, predominantly European, criticized Messi’s shirt being covered for the trophy presentation.
But the moment was welcomed by Arab social media users.
Salem and other Arab commentators explained the intention was to “honor” Messi and that the gesture had been misunderstood.




A tourist poses for a picture next to a mannequin wearing a bisht at the Al-Salim store in Doha's Souq Waqif market in Qatar, on 20 December, 2022. (AFP)

“When a sheikh dresses a person in a bisht, this means honoring and appreciating this person,” Salem said.
It was a “very important moment” for Qatar as it seeks a World Cup publicity boost, said Carole Gomez, a professor of sports sociology at the University of Lausanne, in Switzerland.
“These pictures are widely spread about, conserved and reissued,” she said.
Salem said when World Cup officials went to his store “they wanted the lightest and most transparent fabric.”




An Argentinian fan kisses a mock world cup trophy while wearing a bisht at the Al-Salim store in Doha's Souq Waqif market, on 20 December, 2022. (AFP)

“I was surprised because we are in winter, so it seems that the goal was to show the Argentine uniform and not cover it,” he said.
While the bisht is worn in many Gulf countries, Al-Salem is the biggest of about five Qatari producers, employing about 60 tailors.
Each bisht takes a week to make and goes through a seven stage completion, with different workers adding different lines of gold braid to the front and arms.
For Messi’s bisht, the gold thread came from Germany and the Najafi cotton fabric was imported from Japan.


Decoding villains at an Emirates LitFest panel in Dubai

Updated 25 January 2026
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Decoding villains at an Emirates LitFest panel in Dubai

DUBAI: At this year’s Emirates Airline Festival of Literature in Dubai, a panel on Saturday titled “The Monster Next Door,” moderated by Shane McGinley, posed a question for the ages: Are villains born or made?

Novelists Annabel Kantaria, Louise Candlish and Ruth Ware, joined by a packed audience, dissected the craft of creating morally ambiguous characters alongside the social science that informs them. “A pure villain,” said Ware, “is chilling to construct … The remorselessness unsettles you — How do you build someone who cannot imagine another’s pain?”

Candlish described character-building as a gradual process of “layering over several edits” until a figure feels human. “You have to build the flesh on the bone or they will remain caricatures,” she added.

The debate moved quickly to the nature-versus-nurture debate. “Do you believe that people are born evil?” asked McGinley, prompting both laughter and loud sighs.

Candlish confessed a failed attempt to write a Tom Ripley–style antihero: “I spent the whole time coming up with reasons why my characters do this … It wasn’t really their fault,” she said, explaining that even when she tried to excise conscience, her character kept expressing “moral scruples” and second thoughts.

“You inevitably fold parts of yourself into your creations,” said Ware. “The spark that makes it come alive is often the little bit of you in there.”

Panelists likened character creation to Frankenstein work. “You take the irritating habit of that co‑worker, the weird couple you saw in a restaurant, bits of friends and enemies, and stitch them together,” said Ware.

But real-world perspective reframed the literary exercise in stark terms. Kantaria recounted teaching a prison writing class and quoting the facility director, who told her, “It’s not full of monsters. It’s normal people who made a bad decision.” She recalled being struck that many inmates were “one silly decision” away from the crimes that put them behind bars. “Any one of us could be one decision away from jail time,” she said.

The panelists also turned to scientific findings through the discussion. Ware cited infant studies showing babies prefer helpers to hinderers in puppet shows, suggesting “we are born with a natural propensity to be attracted to good.”

Candlish referenced twin studies and research on narrative: People who can form a coherent story about trauma often “have much better outcomes,” she explained.

“Both things will end up being super, super neat,” she said of genes and upbringing, before turning to the redemptive power of storytelling: “When we can make sense of what happened to us, we cope better.”

As the session closed, McGinley steered the panel away from tidy answers. Villainy, the authors agreed, is rarely the product of an immutable core; more often, it is assembled from ordinary impulses, missteps and circumstances. For writers like Kantaria, Candlish and Ware, the task is not to excuse cruelty but “to understand the fragile architecture that holds it together,” and to ask readers to inhabit uncomfortable but necessary perspectives.