Twitter suspends Kanye’s account again on violating rules

Twitter had restored the account of the rapper, before the completion of the social media platform’s $44 billion takeover. (AFP)
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Updated 03 December 2022
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Twitter suspends Kanye’s account again on violating rules

  • Twitter owner Elon Musk had welcomed the return of the rapper, now known as Ye, to the platform in October

DUBAI: Twitter Inc. on Friday suspended Kanye West’s account again, just two months after it was reinstated, after its owner Elon Musk said he had violated the platform’s rules prohibiting incitement to violence.
Musk, who calls himself a free speech absolutist, had welcomed the return of the rapper, now known as Ye, to the platform in October.
“I tried my best. Despite that, he again violated our rule against incitement to violence. Account will be suspended,” Musk tweeted late on Thursday.
West’s account was suspended within an hour of Musk’s post, made in a reply to a Twitter user who had said “Elon Fix Kanye Please.” Twitter did not immediately respond to a request for comment.
Before suspending Ye’s account, which had over 30 million followers, Twitter had restricted one of his tweets. Reuters could not independently verify the contents of the post.
The social media platform restored the rapper’s account before the completion of its $44 billion takeover by Musk. Musk later clarified that he had had no role in bringing Ye back on Twitter.
Ye on Thursday tweeted a photo of Hollywood mogul Ari Emanuel spraying water at the back of Musk’s head with a hose. He captioned the picture “Let’s always remember this as my final tweet #ye24,” before the account was suspended.
Musk responded that Ye’s account was suspended for incitement to violence, and not for posting “an unflattering pic of me being hosed by Ari.”
In November, Twitter reinstated some controversial accounts that had been banned or suspended, including satirical website Babylon Bee and comedian Kathy Griffin.
Musk also decided to reinstate former US President Donald Trump’s account after a majority of Twitter users voted in favor in a poll to bring back Trump.

 


KFC Arabia and TBWA\RAAD’s Saudi campaign wins big at TikTok Ad Awards 2025

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KFC Arabia and TBWA\RAAD’s Saudi campaign wins big at TikTok Ad Awards 2025

DUBAI: TikTok announced the winners of the TikTok Ad Awards 2025 at a ceremony held at the King Abdullah Financial District Conference Center in Riyadh on Wednesday, celebrating advertising campaigns on the platform from across the Middle East.

The top honor, G.O.A.T. (“Greatest of All Time”), which celebrates the best overall campaign combining creativity, media performance and proven effectiveness, went to the Saudi campaign “Om Bdr — 12th Ingredient,” developed by TBWA\RAAD for KFC Arabia.

The campaign was born out of Saudi user behavior on TikTok, which saw users dusting a seasoning created by a local cook named Om Bdr onto their KFC chicken. Picking up on this trend, KFC partnered with Om Bdr, adding her seasoning as its unofficial 12th spice.

Instead of focusing on trends or virality, the brand listened to its audience and “made the creator a partner,” said Ahmed Arafa, chief marketing officer at KFC Arabia.

He added: “This campaign was about respecting where the idea came from, crediting the community that discovered it, and turning cultural momentum into something real. Om Bdr’s seasoning belonged on our menu because our customers put it there first.”

The campaign emphasized authenticity, moving away from high-production studio shoots to filming inside actual KFC outlets, with minimal setup and featuring Om Bdr as herself.

As a result, KFC Arabia recorded its highest sales mix to date, while Om Bdr sold out of her own seasoning following the campaign.

“Om Bdr — 12th Ingredient” also won Gold in the Goal Digger category, which celebrates work that delivers measurable results, and Silver in the Community Core category, which highlights campaigns driven by creator and community collaborations.

The two firms also collaborated on another campaign, “Nuggets — Nugg it. Dip it. Crunch it.”, which ran across Saudi Arabia, the UAE and Qatar, and won Bronze in the Sound On category.

The campaign centered on a looping audio track paired with videos focusing on picking, dipping and eating a nugget.

TikTok said the campaign promoted creator participation, with users adapting and reworking the audio in ways that felt native to the platform.

Saudi-based creative agency Habbar’s campaign, “14 Feb: Judgement Day!”, for online gift delivery service Floward, won Silver in the Goal Digger category.

The campaign took a humor-led approach to reflect the pressure and last-minute decision-making often associated with Valentine’s Day gifting, using creator collaborations and video formats designed to encourage sharing and commenting.

Other notable campaigns included “My Like First” by Lux, which ran in Saudi Arabia and the UAE and won Gold in the Community Core category, as well as “How I Crunch It” by Bugles, created by MRM and UM, which won Bronze in the Sound On category.

“The Ad Awards winners of this year show what’s possible when brands embrace TikTok not just as a media platform, but as a creative canvas,” said Shadi Kandil, general manager of global business solutions for the Middle East, Turkiye, Africa, Central and South Asia at TikTok.