Saudi Arabia has higher percentage of women working in technology than Europe, says Ctrl2GO Global executive

During the last three years, Saudi women have been given important assignments. (Photo/Shutterstock)
Short Url
Updated 22 November 2022
Follow

Saudi Arabia has higher percentage of women working in technology than Europe, says Ctrl2GO Global executive

  • “I’m excited by all the transformation happening regarding women’s leadership in the Kingdom. And I’m glad to be one of the pioneers here…to be a general manager of an international IT company in Saudi Arabia,” Idrisova told Arab News

JEDDAH: Never has there been a more promising and exciting time to be a young woman leader in Saudi Arabia than right now.

Barriers are being replaced by opportunities in various ways, said Elina Idrisova, general manager at Ctrl2GO Global.

Ctrl2GO is a technology partner for the sustainable development of industrial companies. The company has implemented more than 100 projects in digital transformation for more than 50 companies worldwide including Glencore, Schneider Electric, GE, Saudi Aramco, Siemens and Sibur.




Elina Idrisova

Established in 2016, the company is now present in multiple countries, including India, Russia, Saudi Arabia and Oman.

The way is bright and full of opportunities. I’m glad to see Saudi women shaping the future of the Kingdom being at the front of Vision 2030’s realization.

Elina Idrisova, General manager, Ctrl2GO Global

“I’m excited by all the transformation happening regarding women’s leadership in the Kingdom. And I’m glad to be one of the pioneers here…to be a general manager of an international IT company in Saudi Arabia,” Idrisova told Arab News.

She highlighted that the Kingdom has been classified as one of the top countries in the world to reform laws and regulations related to women, according to the World Bank’s Women, Business and Law Report for 2020 and 2021.

“This came as a result of the accelerated reforms undertaken by the Kingdom to empower Saudi women,” she said. “The economic participation rate of Saudi females increased during the three years from 2017 to 2020 by 94 percent.”

Indicating the rise of female startup founders in the Kingdom, she said Saudi Arabia has a higher percentage of women working in the technology startup sector than Europe.

“Saudi Arabia issued 139,754 new commercial licenses to women in 2021,” said Idrisova.

The last three years have witnessed Saudi women being entrusted with significant assignments, including Lubna Olayan, who become the first woman to head up a foreign business council; Sheila Al-Rowaily, who worked as a financier with Saudi Aramco and then went on to become the first woman to join the board of directors of the Saudi Central Bank; Sarah Al-Suhaimi, the first Saudi woman to chair the Kingdom’s Stock Exchange Tadawul; and Basmah Al-Mayman, the regional director for the Middle East at the UN World Tourism Organization.

“Princess Reema bint Bandar was the biggest role model for me before I started working with the Saudi Arabian market,” Idrisova said.

“She always empowered me by the way she handles things and builds the base for future prosperity.

“The way is bright and full of opportunities. I’m glad to see Saudi women shaping the future of the Kingdom being at the front of Vision 2030’s realization.”

 

 


Saudi cities dazzle with staycation attractions for New Year celebrations

Winter at Tantora, a cultural festival set among the historic rock formations, features live music, art installations.
Updated 6 sec ago
Follow

Saudi cities dazzle with staycation attractions for New Year celebrations

  • Art, fireworks, music, theater across the Kingdom
  • A time for family and friends, many tell Arab News

JEDDAH: Many residents and visitors have opted for staycations in Saudi Arabia to welcome in the new year because of the dizzying array of attractions on offer, including music, theater, art and culinary delights for all ages.

Riyadh, in particular, has proved to be a magnet for those seeking high-energy celebrations. Boulevard City, at the heart of the capital’s festivities, is expected to have large crowds for the planned fireworks.

Huda Al-Faisal, visiting from Dhahran with her husband and two children, said: “We decided to spend our school holidays in Riyadh and visit Boulevard City and Boulevard World.

“Because it is lively, safe, and full of entertainment for the whole family, especially with the onset of winter, it almost feels like being in a Western country.”

The city offers a variety of culinary experiences, from gourmet restaurants to food trucks serving international favorites.

Riyadh’s cultural and entertainment calendar extends beyond the capital. The opening of the Six Flags Qiddiya city on the outskirts has added a new dimension to festive celebrations.

The theme park promises a thrilling start to the year with rollercoasters, water attractions, and family-friendly entertainment.

Diriyah Season continues to captivate with shows, drawing theater enthusiasts eager to enjoy world-class productions in a uniquely Saudi Arabia setting.

Omar Al-Rajab, a Riyadh resident, said: “We’re planning to catch ‘Wicked’ and then explore the Diriyah markets. It’s the perfect mix of culture and entertainment.”

The coastal cities offer a different attraction. In Jeddah, the corniche has been transformed into a hub of color, entertainment, and music, with events including the Art Promenade. Families have been gathering along the promenade to enjoy the lively atmosphere.

Fatimah Al-Qahtani, who is running a game contest on the corniche, said: “Seeing everyone come together, enjoying the music and activities, reminds me how celebrations can truly bring people closer and create lasting memories.”

For those seeking immersive experiences, Winter Wonderland in Jeddah offers themed zones with thrill rides, interactive games and roaming shows, for children and adults.

The Eastern Province is hosting the Sharqiya Winter Festival, where cultural celebrations meet modern entertainment. Visitors can enjoy music, art installations, and culinary delights that showcase the region’s heritage.

Also, The Red Sea Project promises a luxurious celebration with beach parties, sunset cruises, and opportunities to relax at world-class spas or shop in exclusive boutiques.

Ahmed Al-Harthy, who traveled from Jeddah for a friend’s getaway, said: “We booked a beachside dinner and a short cruise till the weekend. It’s peaceful, calm and fun (and) at the same time perfect to start a new year.”

For those seeking history and Islamic culture, Madinah offers a quieter but equally enriching experience. The Prophet’s Biography Exhibition is an interactive journey through Islamic history, while traditional markets such as Al-Tabbakha allow visitors to explore centuries-old culinary traditions.

Families can enjoy guided tours, taste authentic dishes, and even experience a farm visit showcasing Saudi hospitality and culture.

Visiting from Jeddah, Layla Rahman said: “We wanted our children to start the new year by visiting the Prophet’s Mosque, learning and experiencing something meaningful while feeling closer to Islam. Since they are on holiday, we came down for a week.”

The desert landscapes of Al-Ula offer a magical alternative for travelers seeking nature, history, and luxury.

Winter at Tantora, a cultural festival set among the historic rock formations, features live music, art installations, and performances under the stars. Visitors can enjoy guided hikes, stargazing, and open-air shows.

Mariah Johnson, a teacher in Dammam, said: “We will be staying until Friday. Spending the night here felt like stepping into another world. The performances, the scenery, everything is just so surreal, and with the amazing weather, it is unforgettable.”

Resorts and beachfront venues in both Jeddah and Dammam have extended their new year celebrations into the weekend, keeping the festive spirit alive beyond the midnight countdown.

In Jeddah, seaside hotspots including La Plage Beach Resort’s DJ beach party and Siyal Resort offer weekend DJ evenings into the first days of January. Also, luxury lounges such as Soleil Rooftop at Rosewood Jeddah offer live music and themed entertainment.

Along the Eastern Province coast, the Dammam and Khobar Corniche zones that are a part of the broader Khobar Season winter calendar, feature live DJ beach sessions and open-air music.

The seasonal Eastern Nights Festival at King Fahd Park and surrounding public spaces provide a blend of music, dance, and regional artistry.