Flags and football: Pakistan makes its presence felt at FIFA World Cup 2022 in Qatar

In this picture taken on November 7, 2022, a Pakistani soccer fan paints a wall mural of participating countries of the Qatar 2022 FIFA World Cup football tournament, along a street in Karachi. (AFP)
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Updated 20 November 2022
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Flags and football: Pakistan makes its presence felt at FIFA World Cup 2022 in Qatar

  • Pakistani manufacturer ships over 50,000 flags to Qatar for the world cup beginning today
  • Local manufacturers say ‘Made in Pakistan’ products project a soft image of their country

KARACHI: Pakistan doesn’t have representation in the form of a team of soccer players participating in FIFA World Cup 2022, set to kick off from Sunday. However, millions of Pakistani fans may take comfort in the fact that the country’s presence can still be felt in Qatar through Pakistan-made flags and footballs, as well as soldiers taking part in the security arrangements for the mega event.

Qatar is hosting the 22nd edition of the FIFA World Cup from November 20 to December 18, 2022, across eight venues in the Gulf country. Thirty-two teams, divided into eight groups of four teams each, will vie for the prestigious trophy.

Pakistan has no shortage of football buffs who follow various soccer leagues around the world and are passionate about the sport. The South Asian nation does not have a team strong enough to compete with some of the best international sides at the World Cup, though that doesn’t mean it is completely absent from the World Cup in Qatar.

“In Qatar, the football World Cup is taking place and our team is not present but we are very much involved in the event,” Shaikh Nisar Ahmed Parchamwala, CEO of VIP Flags, a major flag producer in Pakistan, told Arab News.

“[Pakistan is present] in the sense that the footballs being used are ours [Made in Pakistan], the security being provided is by our army personnel, and now our flags are going [to Qatar as well],” Parchamwala said.




Shaikh Nisar Ahmed Parchamwala, CEO of VIP Flags, a major flag producer in Pakistan, speaks about manufacturing flags of various countries for FIFA World Cup 2022. (AN photo)

Parchamwala, who is making flags since 1985 for Pakistan’s independence day celebrations that take place in August each year, said his company had shipped over 50,000 flags of various sizes which would be used by football fans in Qatar.

“We have shipped a container load of more than 50,000 flags so far and are working to meet the local demand for the event,” he said. “FIFA World Cup has created a big demand for flags of various countries.”




Workers at VIP Flags, a manufacturing facility making flags of various countries for FIFA World Cup 2022, are working on November 19, 2022, to meet the demand for flags for the mega event. (AN Photo)

He added the flags of Argentina, Brazil and Portugal were specifically in high demand.

“Football craze persists all over Pakistan but in Balochistan, in Karachi and Punjab, it is always a great deal more,” he said. “Here, the demand for thousands of flags exists and flags are made and people buy [them].”

Asad Ali, an ardent football fan who also plays the sport, said the mega event gives him a chance to see the performance of his favorite teams.

“When the World Cup event arrives, we make special preparations in our areas,” he said. “We also make and buy flags to tease one another because we support one team and other fans support another team. We enjoy watching the World Cup together.”




Asad Ali, a Pakistani fan of Argentinean football team, displays the flag of Argentina on November 19, 2022. (AN Photo)

Ali said while buying the Argentinian flag that he was supporting the South American team in the World Cup.

“Lionel Messi is my favorite player,” he added.

“Al Rihla” soccer balls, which will be used by renowned players from across the world, have also been produced in Pakistan by a globally renowned sportswear company, Adidas, that placed the order with a Sialkot-based company, Forward Sports.

According to FIFA, their design is inspired by the culture, architecture, iconic boats and flag of Qatar.

“It is a proud moment for Pakistan that a product which will be the focus of the mega event is made in Pakistan,” Wahub Jahangir, senior vice president of the Sialkot Chamber of Commerce and Industry, told Arab News.

“It highlights Pakistan’s soft and positive image and shows that Pakistan is a capable country that can make high tech products of global standards despite our economic and political situation,” he added.

Members of Pakistan’s armed forces will also be present at the tournament to provide security. Last month, the government sent a security contingent to Qatar after the federal cabinet endorsed an agreement with the Arab state in August.


Oracle Red Bull Racing signs global partnership deal with Damac

Updated 14 February 2026
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Oracle Red Bull Racing signs global partnership deal with Damac

  • UAE developer’s branding will appear on the RB22 car’s halo and side pods, as well as the driver kit, helmets, and race suits

DUBAI: Oracle Red Bull Racing has signed a global partnership deal with Damac Properties, the largest private real estate developer in the UAE and the Middle East.

The Formula 1 racing team is one of the most successful in motorsport history, with a driver lineup that features four-time world champion Max Verstappen alongside rising talent Isack Hadjar.

Damac Properties branding will appear on the Oracle Red Bull Racing RB22 car’s halo and side pods, as well as the team principle and driver team kit, helmets, and race suits.

Over the years, Damac has partnered with brands that include Roberto Cavalli, Paramount, and Chelsea Football Club.

Speaking about the announcement, Amira Sajwani, managing director of sales and development at Damac Properties, said the developer was proud to partner with Oracle Red Bull Racing.

“Formula 1 represents precision, innovation, and elite performance at the highest level, values that resonate deeply with our brand DNA. I truly believe that no real estate developer in the UAE has built a partnership portfolio as diverse and globally impactful as Damac’s, and this collaboration is a powerful testament to that journey,” Sajwani said.

Laurent Mekies, CEO and team principal of Oracle Red Bull Racing, said that the partnership “will open avenues for stronger global engagement and create meaningful impact for both organizations.”

He added: “This partnership reflects our mindset as a business and our vision for the future.” 

Ali Sajwani, managing director of operations, finance and hospitality at Damac, said: “Formula 1 has always been a passion of mine, and I deeply understand both the scale and global influence of this industry. At Damac, we are constantly seeking partnerships that are distinctive, powerful, and aligned with our ambition to be a trendsetter in the market.”

The announcement follows Damac’s global partnership with Chelsea Football Club, unveiled in April 2025, with the developer becoming the club’s front-of-jersey sponsor for the remainder of the 2024-25 season. The collaboration also marked the launch of Chelsea Residences by Damac, the world’s first football-branded residential development, located in Dubai.