Hamdard Pakistan says not selling Rooh Afza in India after Delhi High Court imposes ban

In this photograph taken on April 28, 2022, a vendor displays Rooh Afza beverage bottles to customers at a market in Karachi. (AFP/FILE)
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Updated 16 November 2022
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Hamdard Pakistan says not selling Rooh Afza in India after Delhi High Court imposes ban

  • A Hamdard representative in Pakistan maintains Indian court’s decision will have ‘zero impact’ on the company business
  • The court took up the case after Hamdard India said the Pakistani brand of the product was sold on e-commerce websites

ISLAMABAD/NEW DELHI: A Pakistani company, which manufactures herbal medicines and other commodities, distanced itself on Wednesday from a ban on the sale of one of its most popular products in India which, it said, was marketed by individuals in Dubai through various e-commerce platforms. 

A representative at Hamdard Pakistan said this in response to questions by Arab News after the Delhi High Court “permanently restrained” Amazon India from selling Rooh Afza beverage produced in Pakistan. 

A rose-flavored concentrate of herbs, fruits and flowers, the drink is popular throughout South Asia where it is mostly consumed during summer. Rooh Afza also becomes a staple item in the Muslim fasting month of Ramadan when people mix it with milk or water before serving it with the sunset iftar meal. 
The drink was first introduced in 1906 by Hakim Hafiz Abdul Majeed in New Delhi, though its ownership rights were split after partition in 1947 since Majeed’s elder son remained in India while the younger one moved to Pakistan. 
Today, Hamdard National Foundation, India, and Hamdard Laboratories, Pakistan, manufacture the product in their respective national domains while the Rooh Afza trademark is registered in both countries.
The high court in New Delhi issued its verdict after the product’s owner in India filed a suit, saying the beverage produced in Pakistan was being sold through Amazon India. 
“Hamdard Pakistan has got nothing to do with the ban on Rooh Afza in India as the company does not export its product to that country,” Faiz Ullah Jawad, the company’s marketing and business development director, told Arab News on Wednesday. 
“Some individuals sell our product on different e-commerce platforms from Dubai on their own because the quality of our product is much better than the one available in India,” he continued. 
Jawad clarified that Hamdard Pakistan was “never involved” in any business with India since “that is neither our domain nor we sell our products in that country.” 
“We don’t even know who these sellers are who have been banned from selling Rooh Afza in India,” he added. 
Jawad maintained the court’s decision would have “zero impact on our business in the international market,” adding it was India’s choice if it wanted to ban the product manufactured in Pakistan or not. 
It may be recalled that Hamdard India pointed out in its complaint that the product manufactured by Hamdard Laboratories, Pakistan, was sold on the e-commerce website, though it did not carry the address of the manufacturer. 
“It is not clear as to how these products are being imported from Pakistan when clearly the Plaintiffs [Hamdard India] have statutory rights in the marks in India,” the court observed. 
It also expressed “surprise” that an imported product was sold by Amazon India “without the complete details of the manufacturer being disclosed.” 
President of the Confederation of All India Traders Praveen Khandelwal asked the administration in New Delhi to make it mandatory for e-commerce platforms to specify the country of origin with every product available of their website. 
“It’s a very serious matter,” he told Arab News. “Amazon India is a habitual law offender. It is not only selling Pakistani but also Chinese goods.” 


Pakistan puts border districts on high alert amid Iran protests — official

Updated 10 min 22 sec ago
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Pakistan puts border districts on high alert amid Iran protests — official

  • The development comes as Iranian authorities try to suppress protests over faltering economy, with over 2,600 killed
  • Militancy in Balochistan has declined following the return of nearly 1 million Afghans, the additional chief secretary says

QUETTA: Pakistan has heightened security along districts bordering Iran as violent protests continue to engulf several Iranian cities, a top official in Pakistan’s southwestern Balochistan province said on Thursday, with authorities stepping up vigilance to guard against potential spillover.

The development comes as Iranian authorities try to suppress protests, which began late last month over the country’s faltering economy and the collapse of its currency, with more than 2,600 killed in weeks of violence in the Islamic republic.

The clampdown on demonstrations, the worst since the country’s 1979 Islamic revolution, has drawn threats from the United States (US) of a military intervention on behalf of the protesters, raising fears of further tensions in an already volatile region.

Pakistan, which shares a 909-kilometer-long border with Iran in its southwest, has said that it is closely monitoring the situation in the neighboring country and advised its citizens to keep essential travel documents with them amid the unrest.

“The federal government is monitoring the situation regarding what is happening in Iran and the provincial government is in touch with the federal government,” Hamza Shafqaat, an additional chief secretary at the Balochistan Home Department, told Arab News in an exclusive interview on Thursday.

“As far as the law and order is concerned in all bordering districts with Iran, we are on high alert and as of now, the situation is very normal and peaceful at the border.”

Asked whether Islamabad had suspended cross-border movement and trade with Iran, Shafqaat said trade was ongoing, but movement of tourists and pilgrims had been stopped.

“There were few students stuck in Iran, they were evacuated, and they reached Gwadar,” he said. “Around 200 students are being shifted to their home districts.”

SITUATION ON PAKISTAN-AFGHANISTAN BORDER

Pakistan’s Balochistan province has long been the site of an insurgency by ethnic Baloch separatists and religiously motivated groups like the Tehreek e Taliban Pakistan (TTP). Besides Iran, the province shares more around 1,000-kilometer porous border with Afghanistan.

Islamabad has frequently accused Afghanistan of allowing its soil for attacks against Pakistan, an allegation denied by Kabul. In Oct., Pakistan and Afghanistan engaged in worst border clashes in decades over a surge in militancy in Pakistan. While the neighbors agreed to a ceasefire in Doha that month, relations between them remain tensed.

Asked about the government’s measures to secure the border with Afghanistan, Shafqaat said militancy in the region had declined following the return of nearly 1 million Afghan nationals as part of a repatriation drive Islamabad announced in late 2023.

“There is news that some of them keep on coming back from one border post or some other areas because we share a porous border and it is very difficult to man every inch of this border,” he said.

“On any intervention from the Afghanistan side, our security agencies which are deputed at the border are taking daily actions.”

LAW AND ORDER CHALLENGE

Balochistan witnessed 167 bomb blasts among over 900 militant attacks in 2025, which killed more than 400 people, according to the provincial government’s annual law and order report. But officials say the law-and-order situation had improved as compared to the previous year.

“More than 720 terrorists were killed in 2025 which is a higher number of operations against terrorists in many decades, while over a hundred terrorists were detained by law enforcement agencies in 90,000-plus security operations in Balochistan,” Shafqaat said.

The provincial government often suspended mobile Internet service in the southwestern province on various occasions last year, aimed at ensuring security in Balochistan.

“With that step, I am sure we were able to secure hundreds of lives,” Shafqaat said, adding it was only suspended in certain areas for less than 25 days last year.

“The Internet service through wireless routers remained open for the people in the entire year, we closed mobile Internet only for people on the roads because the government understands the difficulties of students and business community hence we are trying to reduce the closure of mobile Internet.”