Hamdard Pakistan says not selling Rooh Afza in India after Delhi High Court imposes ban

In this photograph taken on April 28, 2022, a vendor displays Rooh Afza beverage bottles to customers at a market in Karachi. (AFP/FILE)
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Updated 16 November 2022
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Hamdard Pakistan says not selling Rooh Afza in India after Delhi High Court imposes ban

  • A Hamdard representative in Pakistan maintains Indian court’s decision will have ‘zero impact’ on the company business
  • The court took up the case after Hamdard India said the Pakistani brand of the product was sold on e-commerce websites

ISLAMABAD/NEW DELHI: A Pakistani company, which manufactures herbal medicines and other commodities, distanced itself on Wednesday from a ban on the sale of one of its most popular products in India which, it said, was marketed by individuals in Dubai through various e-commerce platforms. 

A representative at Hamdard Pakistan said this in response to questions by Arab News after the Delhi High Court “permanently restrained” Amazon India from selling Rooh Afza beverage produced in Pakistan. 

A rose-flavored concentrate of herbs, fruits and flowers, the drink is popular throughout South Asia where it is mostly consumed during summer. Rooh Afza also becomes a staple item in the Muslim fasting month of Ramadan when people mix it with milk or water before serving it with the sunset iftar meal. 
The drink was first introduced in 1906 by Hakim Hafiz Abdul Majeed in New Delhi, though its ownership rights were split after partition in 1947 since Majeed’s elder son remained in India while the younger one moved to Pakistan. 
Today, Hamdard National Foundation, India, and Hamdard Laboratories, Pakistan, manufacture the product in their respective national domains while the Rooh Afza trademark is registered in both countries.
The high court in New Delhi issued its verdict after the product’s owner in India filed a suit, saying the beverage produced in Pakistan was being sold through Amazon India. 
“Hamdard Pakistan has got nothing to do with the ban on Rooh Afza in India as the company does not export its product to that country,” Faiz Ullah Jawad, the company’s marketing and business development director, told Arab News on Wednesday. 
“Some individuals sell our product on different e-commerce platforms from Dubai on their own because the quality of our product is much better than the one available in India,” he continued. 
Jawad clarified that Hamdard Pakistan was “never involved” in any business with India since “that is neither our domain nor we sell our products in that country.” 
“We don’t even know who these sellers are who have been banned from selling Rooh Afza in India,” he added. 
Jawad maintained the court’s decision would have “zero impact on our business in the international market,” adding it was India’s choice if it wanted to ban the product manufactured in Pakistan or not. 
It may be recalled that Hamdard India pointed out in its complaint that the product manufactured by Hamdard Laboratories, Pakistan, was sold on the e-commerce website, though it did not carry the address of the manufacturer. 
“It is not clear as to how these products are being imported from Pakistan when clearly the Plaintiffs [Hamdard India] have statutory rights in the marks in India,” the court observed. 
It also expressed “surprise” that an imported product was sold by Amazon India “without the complete details of the manufacturer being disclosed.” 
President of the Confederation of All India Traders Praveen Khandelwal asked the administration in New Delhi to make it mandatory for e-commerce platforms to specify the country of origin with every product available of their website. 
“It’s a very serious matter,” he told Arab News. “Amazon India is a habitual law offender. It is not only selling Pakistani but also Chinese goods.” 


‘Look ahead or look up?’: Pakistan’s police face new challenge as militants take to drone warfare

Updated 14 January 2026
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‘Look ahead or look up?’: Pakistan’s police face new challenge as militants take to drone warfare

  • Officials say militants are using weapons and equipment left behind after allied forces withdrew from Afghanistan
  • Police in northwest Pakistan say electronic jammers have helped repel more than 300 drone attacks since mid-2025

BANNU, Pakistan: On a quiet morning last July, Constable Hazrat Ali had just finished his prayers at the Miryan police station in Pakistan’s volatile northwest when the shouting began.

His colleagues in Bannu district spotted a small speck in the sky. Before Ali could take cover, an explosion tore through the compound behind him. It was not a mortar or a suicide vest, but an improvised explosive dropped from a drone.

“Now should we look ahead or look up [to sky]?” said Ali, who was wounded again in a second drone strike during an operation against militants last month. He still carries shrapnel scars on his back, hand and foot, physical reminders of how the battlefield has shifted upward.

For police in the northwestern Khyber Pakhtunkhwa (KP) province, the fight against militancy has become a three-dimensional conflict. Pakistani officials say armed groups, including the Tehreek-e-Taliban Pakistan (TTP), are increasingly deploying commercial drones modified to drop explosives, alongside other weapons they say were acquired after the US military withdrawal from neighboring Afghanistan.

Security analysts say the trend mirrors a wider global pattern, where low-cost, commercially available drones are being repurposed by non-state actors from the Middle East to Eastern Europe, challenging traditional policing and counterinsurgency tactics.

The escalation comes as militant violence has surged across Pakistan. Islamabad-based Pakistan Institute for Conflict and Security Studies (PICSS) reported a 73 percent rise in combat-related deaths in 2025, with fatalities climbing to 3,387 from 1,950 a year earlier. Militants have increasingly shifted operations from northern tribal belts to southern KP districts such as Bannu, Lakki Marwat and Dera Ismail Khan.

“Bannu is an important town of southern KP, and we are feeling the heat,” said Sajjad Khan, the region’s police chief. “There has been an enormous increase in the number of incidents of terrorism… It is a mix of local militants and Afghan militants.”

In 2025 alone, Bannu police recorded 134 attacks on stations, checkpoints and personnel. At least 27 police officers were killed, while authorities say 53 militants died in the clashes. Many assaults involved coordinated, multi-pronged attacks using heavy weapons.

Drones have also added a new layer of danger. What began as reconnaissance tools have been weaponized with improvised devices that rely on gravity rather than guidance systems.

“Earlier, they used to drop [explosives] in bottles. After that, they started cutting pipes for this purpose,” said Jamshed Khan, head of the regional bomb disposal unit. “Now we have encountered a new type: a pistol hand grenade.”

When dropped from above, he explained, a metal pin ignites the charge on impact.

Deputy Superintendent of Police Raza Khan, who narrowly survived a drone strike during construction at a checkpoint, described devices packed with nails, bullets and metal fragments.

“They attach a shuttlecock-like piece on top. When they drop it from a height, its direction remains straight toward the ground,” he said.

TARGETING CIVILIANS

Officials say militants’ rapid adoption of drone technology has been fueled by access to equipment on informal markets, while police procurement remains slower.

“It is easy for militants to get such things,” Sajjad Khan said. “And for us, I mean, we have to go through certain process and procedures as per rules.”

That imbalance began to shift in mid-2025, when authorities deployed electronic anti-drone systems in the region. Before that, officers relied on snipers or improvised nets strung over police compounds.

“Initially, when we did not have that anti-drone system, their strikes were effective,” the police chief said, adding that more than 300 attempted drone attacks have since been repelled or electronically disrupted. “That was a decisive moment.”

Police say militants have also targeted civilians, killing nine people in drone attacks this year, often in communities accused of cooperating with authorities. Several police stations suffered structural damage.

Bannu’s location as a gateway between Pakistan and Afghanistan has made it a security flashpoint since colonial times. But officials say the aerial dimension of the conflict has placed unprecedented strain on local forces.

For constables like Hazrat Ali, new technology offers some protection, but resolve remains central.

“Nowadays, they have ammunition and all kinds of the most modern weapons. They also have large drones,” he said. “When we fight them, we fight with our courage and determination.”