Riyadh-born actress Mila Al-Zahrani announced as Boucheron’s ambassador 

Al-Zahrani will be part of the maison’s upcoming campaigns. (AFP)
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Updated 11 November 2022
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Riyadh-born actress Mila Al-Zahrani announced as Boucheron’s ambassador 

DUBAI: Boucheron announced this week that Riyadh-born actress Mila Al-Zahrani will be the French label’s ambassador. 

Al-Zahrani, who was nominated at the Venice Film Festival in 2019 for the official award for her role in the movie “The Perfect Candidate,” will be part of the maison’s upcoming campaigns.

The announcement was made this week at Boucheron’s visionary experience, titled “La Maison,” which was hosted in Riyadh this week to showcase their Carte Blanche Ailleurs High Jewelry collection for the first time in the Middle East. 

The collection was first presented during Paris Haute Couture week in July.




The collection was first presented during Paris Haute Couture week in July. (Supplied)

The event, in its second edition, celebrated the bridge between Parisian and Middle Eastern cultures. 

“The Middle East is a historic and crucial region for Boucheron from a business standpoint, as it still holds tremendous potential,” said Helene Poulit-Duquesne, CEO of Boucheron, in a released statement. 




“La Maison” was hosted in Riyadh this week to showcase their Carte Blanche Ailleurs High Jewelry collection for the first time in the Middle East. (Supplied)

“In Saudi Arabia, as in the rest of the region, we operate at the very top of the market, selling to highly educated and savvy collectors. This is something I am proud of, which is why Boucheron returned to Riyadh to host the second edition of our ‘La Maison’ event,” she added. 


Saudi French model Amira Al-Zuhair fronts Louis Vuitton campaign

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Saudi French model Amira Al-Zuhair fronts Louis Vuitton campaign

DUBAI: Saudi French model Amira Al-Zuhair this week shared images from her latest campaign with French luxury label Louis Vuitton on Instagram.

Across the images, Al-Zuhair is pictured wearing several looks from the brand in beige, tan and brown tones.

In the first image she posted, she wore a coordinated outfit in a single shade of brown. The look included a long-sleeve top layered beneath a knee-length outer piece with wide sleeves, secured at the waist with a matching fabric belt, paired with loose, wide-leg trousers in the same tone.

Another outfit featured a long-sleeve printed top with a fitted silhouette and an asymmetric tie detail at the side, styled with slim brown trousers and a matching headscarf.

She was also seen in an ensemble comprising a long, neutral-toned inner garment worn beneath a loose, cape-style outer layer. The look was paired with matching trousers and finished with a structured Louis Vuitton top-handle bag in a metallic finish.

In a fourth look, Al-Zuhair wore a coordinated two-piece consisting of a long-sleeve blouse with decorative detailing across the chest, paired with high-waisted, wide-leg trousers in a similar tone.

This marks Al-Zuhair’s second campaign released during Ramadan. Earlier this month, she fronted a campaign for Italian luxury brand Loro Piana.

In images shared on the brand’s Instagram page, Al-Zuhair wears a floor-length olive-green dress featuring a V-neckline, defined waist seam, and fluid cape-style sleeves falling from the shoulders.

According to the brand’s caption, the Ramadan capsule highlights “intricate detailing and the beauty of simplicity,” presenting a wardrobe of comfortable silhouettes.

Shot in the warm, diffused light of a pottery artist’s studio, the campaign centered on elongated shapes, clean lines, and a muted palette of sage and sand tones.

Al-Zuhair, born in Paris to a French mother and Saudi father, has appeared on the runway for renowned fashion houses.

She has walked for Missoni, Maison Alaia, Brunello Cucinelli, Balmain, Dolce & Gabbana, Giambattista Valli, Giorgio Armani, Elie Saab and more.

In addition to her runway appearances, Al-Zuhair has featured in campaigns for brands including Prada, Chanel and Carolina Herrera.