Ascott welcomes guests at luxurious Citadines Abha

Citadines Abha houses an array of expansive 140 units, ranging from chic studio apartments to one-bedroom apartments. (Supplied)
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Updated 30 October 2022
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Ascott welcomes guests at luxurious Citadines Abha

The Ascott Limited, the leading international lodging owner-operator, invites residents and visitors to explore the scenic capital of the Aseer region with the luxurious Citadines Abha.

The 140-unit hotel welcomes guests with 20 percent off on direct bookings when booking their relaxing getaway in the heart of Abha through the “ASR Member Special Rate” promotion.

Citadines Abha houses an array of expansive 140 units, expanding from chic studio apartments for adventure seekers and solo explorers, to one-bedroom apartments for business travelers to live in luxury.

Family and friends can relax and unwind during their stay in the lavish two-bedroom apartments. The exquisite serviced spaces also include mesmerizing floor-to-ceiling windows offering breathtaking city views and interiors that accentuate a rejuvenating living environment, ideal for guests seeking time away from the hustle and bustle of the city.

General Manager Elie Antoine Akl, said: “Citadines Abha provides guests with the perfect recluse for those who enjoy inspired living, whether they are planning a quaint or an extended stay in the city. With premium interiors, vibrant spaces, and the perfect work-life balance, the property is the ideal home-away-from-home retreat. I look forward to leading the team as we further enhance guest experiences through Ascott’s award-winning hospitality services.”

Residents and visitors in Abha can step into a world of exclusivity with comprehensive amenities that cater to all ages. Guests can enjoy a refreshing dip in the property’s stunning swimming pool, while fitness enthusiasts can get in a full workout at the state-of-the-art in-house gymnasium.

Sophisticatedly designed meeting rooms and a business centre are also available, providing the perfect space for business travelers to host meetings.

Nestled 7,450 feet above sea level in the mountainous district of Abha, the property overlooks the majestic Aseer Mountains and provides residents and visitors with the perfect refuge. Guests can explore the rugged mountains at Aseer National Park, which is home to a variety of birds, dense juniper forests and the towering Jabal Soudah peak.

The restored mud-walled Shada Castle, now a handicrafts museum, in the heart of downtown Abha, offers a unique glimpse of the local culturally enriched history. In the nearby Al-Muftaha district, the weekly market showcases locally made and handcrafted crafts and curios.

Citadines Abha also offers easy access to Abha’s vibrant leisure excursions, including shopping malls, restaurants, and entertainment hubs located close by, and is just 6 kilometers away from the Abha Regional Airport.

Commenting on the property, Tariq Almutlaq, chairman of Almutlaq Real Estate Investment Co. said: “Citadines Abha is not only located within the serene Aseer Mountains, but also carries the rich culture and vibe of the Aseer region to offer guests an unforgettable experience. The property is the latest venture of Almutlaq Real Estate Investment Co, and was envisioned in line with the country’s aspiring vision 2030 as a rising tourist destination.”

The modern apartments launched in partnership with Almutlaq Real Estate Investment Co., marks Ascott’s eighth property in the Kingdom, as it cements its presence across the Middle East, Africa and Turkiye.

Citadines Abha takes Ascott’s operational footprint to 1,062 keys in Saudi Arabia and 2,391 across the region.

The brand’s loyalty program, Ascott Star Rewards, invites guests to a complimentary membership where they can easily manage their reservations, perform self-check-ins and check-outs, reclaim e-vouchers, and earn and redeem points during their stay through the “Discover ASR” mobile application.


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.