‘ROSHN could outstrip regional developers in two years’: CEO sets out bold vision for real estate firm

Short Url
Updated 31 October 2022
Follow

‘ROSHN could outstrip regional developers in two years’: CEO sets out bold vision for real estate firm

RIYADH: Public Investment Fund-owned real estate company ROSHN is looking to triple its building rate as it seeks to become the biggest residential developer in the Gulf Cooperation Council region by 2025, according to its CEO David Grover.

Speaking to Arab News at the Future Investment Initiative in Riyadh, Grover said the growth is part of the firm’s drive towards helping to realize the Saudi government’s vision of raising the percentage of home ownership to 70 percent as part of the Vision 2030 initiative.

A report by global accounting firm KPMG released in September pointed out that the current homeownership rate in Saudi Arabia is just above 62 percent.

Reflecting on the future direction of the firm, Grover said: “We're already one of the biggest housing developers in the Kingdom by volume. I imagine you're going to see two or three times the output from ROSHN in the next couple of years. 

“Certainly by 2025, in 18 months, two years time (we) will be outstripping the size of any residential developer, anywhere, certainly in the GCC, and probably at the moment in the world, such is the scale of what we're doing."

He also expressed his excitement about how ROSHN will see its first development, SEDRA, occupied within weeks.

SEDRA, located just south of King Khalid International Airport in Riyadh, is a walkable community, with green spaces, cycle tracks, hospitals, medical centers, schools, mosques, and retail outlets.

"Literally in a few weeks the first people will move into that completed community. We've developed 3000 homes, sold 3000 homes, and then within the next few months, it will be fully occupied, which is quite exciting," said Grover.

He went on to explain that ROSHN is promoting an urban community lifestyle, with buildings that are properly equipped to address environmental concerns.

"We're changing the way people live, from the point of view that rather than living in a community, or in houses where they're all behind high walls, we're making them open.” said the CEO, adding: “These communities are designed around, being able to move between your home and your local mosque and your local kindergarten, your local school in between five and 15 minutes walk.” 

Elaborating on the developer's sustainable agenda, Grover explained that the firm is trying to encourage people to move away from car use, and instead use e-scooters and e-bikes.

“Every home is designed so that it can have EV chargers. We're trying to come up with efficient ways of designing our homes, but also the construction techniques and the products as well. We're already nearly 20 percent more efficient than the Saudi building code in terms of use of power, and also use of water."

Sales for the second phase of ROSHN's SEDRA went on sale in mid-October. Spread over more than 3.4 km, the homes in SEDRA’s second phase are deemed as highly efficient as they are projected to account for an estimated 18 percent drop in energy costs as well as a 17 percent decline in the cost of water.

The real estate sector in the Kingdom is one of the vital pillars of the country's economy, with real estate activities accounting for 14.5 percent of the non-oil economy during the second quarter of 2022.


Reforms target sustained growth in Saudi real estate sector, says Al-Hogail

Updated 26 January 2026
Follow

Reforms target sustained growth in Saudi real estate sector, says Al-Hogail

RIYADH: The Real Estate Future Forum opened its doors for its first day at the Four Seasons Riyadh, with prominent global and local figures coming together to engage with one of the Kingdom’s most prospering sectors.

With new regulations, laws, and investments underway, 2026 is expected to be a year of momentous progress for the real estate sector in the Kingdom.

The forum opened with a video highlighting the sector’s progress in the Kingdom, during which an emphasis was placed on the forum’s ability to create global reach, representation, as well as agreements worth a cumulative $50 billion

With the Kingdom now opening up real estate ownership to foreigners, this year’s Real Estate Future Forum is placing a great deal of importance on this new milestone and its desired outcomes and impact on the market. 

Aside from this year’s forum’s unique discussions surrounding those developments, it will also be the first of its kind to launch the Real Estate Excellence Award and announce its finalist during the three-day summit.

Minister of Municipalities and Housing and Chairman of the Real Estate General Authority Majed Al-Hogail took to stage to address the diverse audience on the real estate market’s achievements thus far and its milestones to come.

Of those important milestones, he underscored “real estate balance” as a key pillar of the sector’s decisions to implement regulatory tools “with the aim of constant growth which can maintain the vitality of this sector.” He pointed to examples of those regulatory measures, such as the White Land Tax.

On 2025’s progress, the minister highlighted the jump in Saudi family home ownership, which went from 47 percent in 2016 to 66 percent in 2025, keeping the Kingdom’s Vision 2030 goal of 70 percent by the end of the decade on track.

He said the opening of the real estate market to foreigners is an indicator of the sector’s maturity under the leadership of Crown Prince Mohammed bin Salman. He said his ministry plans to build over 300,000 housing units in Riyadh over the next three years.

Speaking to Arab News,  Al-Hogail elaborated on these achievements, stating: “Today, demand, especially local demand, has grown significantly. The mortgage market has reached record levels, exceeding SR900 billion ($240 billion) in mortgage financing, we are now seeing SRC (Saudi Real Estate Refinance Co.) injecting both local and foreign liquidity on a large scale, reaching more than SR54 billion”

Al-Hogail described Makkah and Madinah as unique and special points in the Kingdom’s real estate market as he spoke of the sector’s attractiveness.

 “Today, the Kingdom of Saudi Arabia has become, in international investment indices, one that takes a good share of the Middle East, and based on this, many real estate investment portfolios have begun to come in,” he said. 

Al-Ahsa Gov. Prince Saud bin Talal bin Badr Al-Saud told Arab News the Kingdom’s ability to balance both heritage sites with real estate is one of its strengths.

He said: “Actually the real estate market supports the whole infrastructure … the whole ecosystem goes back together in the foundation of the real estate; if we have the right infrastructure we can leverage more on tourism plus we can leverage more on the quality of life … we’re looking at 2030, this is the vision … to have the right infrastructure the time for more investors to come in real estate, entertainment, plus tourism and culture.”