Saudi Coffee Co. eyes producing 2,500 tons of coffee annually within five years: CEO

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Updated 26 October 2022
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Saudi Coffee Co. eyes producing 2,500 tons of coffee annually within five years: CEO

RIYADH: Saudi Coffee Co. is planning to ramp up production by more than 700 percent within five years, according to its CEO Raja AlHarbi. 

The firm, solely owned by the Kingdom’s Public Investment Fund, currently produces 300 tons of coffee a year, but is aiming to hit 2,500 tons, the executive told Arab News on the sidelines of the Future Investment Initiative in Riyadh on Oct 25.

AlHarbi said the company also has plans to open 25 coffee shops globally as he revealed details of a strategic plan comprising five pillars to elevate the coffee production industry in Saudi Arabia. 

He said: “We start at the beginning of the value chain, which is the agriculture part. We started our first model farm in Jazan to support small farmers and resurrect Saudi bean farming. The second step of the value chain is roasting and packing.

“We will build an open platform factory to enable private sector, global and local brand names to utilize this factory and not necessarily invest into having their own facilities.” 

He further said that building an open platform is a major investment, making use of all the technologies, to enable all the brands to have the solution. 

AlHarbi added: “The third (pillar) would be having a Saudi coffee brand that tells the story of Jazan beans to the globe. The fourth pillar is opening a chain of coffee shops. 

“The last pillar is to lift up the standards of the coffee industry through trainings and certification by having academies in Riyadh, Jeddah, Dammam and Jazan.” 

He further noted that the company will give adequate training to Saudi youths on agriculture, roasting, grading, and cupping of coffee. 

AlHarbi added that Saudi Coffee Co. is not competing with other suppliers outside Saudi Arabia as no other companies are producing Jazan beans. 

He pointed out that PIF is supporting the Saudi Coffee Co. to achieve the targets. 

“PIF is targeting to help in the diversification of the Saudi economy. Agriculture and coffee play a major role in this diversification. Coffee is the second biggest product globally after oil. So, imagine one day Saudi Arabia is the major oil producer, and one of the major coffee producers,” he added. 

He also noted that the development of the coffee industry in the Kingdom will help create jobs, and open businesses; both small and medium.


Acwa appoints Samir Serhan as CEO in planned succession 

Updated 01 March 2026
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Acwa appoints Samir Serhan as CEO in planned succession 

RIYADH: Saudi utility developer Acwa appointed Samir J. Serhan as CEO effective March 1, replacing Marco Arcelli in a planned leadership transition as the company accelerates global expansion in renewable energy, desalination and green hydrogen. 

The Tadawul-listed company said the appointment forms part of a structured succession plan approved by its board, taking into account the scheduled expiration of Arcelli’s contract in April 2027. Arcelli, who has led Acwa since March 2023, will remain adviser to the chairman to support an orderly transition, according to a regulatory disclosure to Tadawul. 

The leadership change comes as Acwa — one of the world’s largest private desalination companies and a major investor in energy transition projects — continues to scale its international portfolio amid rising demand for clean power and water infrastructure. 

Mohammad Abunayyan, founder and chairman of the board of directors of Acwa, said: “Acwa stands today as a Saudi national champion and a global leader in renewable energy, water desalination, and green hydrogen, and our position continues to strengthen.” 

He added: “This structured leadership transition reflects the strength of our governance and the maturity of our business platform. Our strategic direction remains clear and unchanged. We are pleased to welcome Dr. Samir Serhan to his new role as CEO of Acwa.” 

Serhan joined Acwa last year as president of Saudi Arabia and Middle East, where he was responsible for seven key markets, including Saudi Arabia, the UAE, Kuwait, Bahrain, Oman, Jordan and Iraq. 

“I’m honored to lead Acwa at a pivotal moment as the company accelerates profitable global growth in renewable energy, water desalination, and green hydrogen solutions — including advancing green hydrogen to decarbonize heavy industries — to deliver scalable, sustainable impact worldwide,” said Serhan. 

Previously, Serhan served as chief operating officer of the US-based company Air Products, where he had global responsibility for operational business and project execution with profit and loss accountability across the Americas, Asia, Europe, Africa, the Middle East and India. He also led technology, global engineering, manufacturing and equipment functions at Air Products.  

Earlier in his career, he was president, Hydrogen for Praxair. For 14 years prior, he worked at the Linde Group in leadership positions in the US and Germany, culminating in his role as managing director of Linde Engineering. 

Acwa, recently rebranded from ACWA Power, is a key developer of power and water infrastructure projects under public-private partnership models and plays a central role in Saudi Arabia’s energy transition strategy.