Saudi GCAM lists new Mawthooq advertising license rules 

The new regulations are being touted as legal protections, both for influencers and businesses wishing to advertise with them. (Shutterstock/File)
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Updated 07 October 2022
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Saudi GCAM lists new Mawthooq advertising license rules 

LONDON: The Saudi General Commission for Audiovisual Media (GCAM) on Thursday released new guidelines for obtaining “Mawthooq” (trustworthy) licenses to advertise in Saudi Arabia. 

Under the campaign name “Your ad is #Mawthooq,” GCAM revealed on its website a list of questions and answers to simplify the process of identifying which businesses need to obtain the license. 

For example, an individual promoting work on a personal social media account does not require a Mawthooq license, but working as a marketer in a bank and promoting personal loans as well as banking services on social media requires a license.

Working as a designer and promoting designs on personal social media accounts does not require a Mawthooq license. Similarly, those operating gift wrapping, non-commercial photography and workshop business and using personal social media accounts do not require a license. 

The news comes following an announcement by GCAM last August stating that from early October, every Saudi and non-Saudi content creator in the Kingdom who earns revenue through advertising on social media must first apply for an official permit. 

For a fee of SR15,000 ($4,000), content creators will receive a permit lasting three years, during which time they can work with as many private entities as they wish and promote any product or service, as long as it does not violate the Kingdom’s laws or values.

The new regulations are being touted as legal protections, both for influencers and businesses wishing to advertise with them, so that rates and contractual obligations are standardized across the industry.

Saudi influencers, whether based in the Kingdom or abroad, must apply for the permit if they wish to work with a brand — local or international. However, non-Saudi residents in the country must follow a different track.

After applying to the Ministry of Investment for a permit to work in the country, they can then apply for an influencer permit through GCAM. However, non-Saudi residents must be represented by specific advertising agencies.


BBC ‘determined to fight’ Trump defamation claim

Updated 17 November 2025
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BBC ‘determined to fight’ Trump defamation claim

  • Corporation chair Samir Shah says he sees no basis for Trump’s defamation claim, apologized for editing of Trump’s speech
  • Trump’s lawyers said would file case in the US where the US president is expected to face tougher legal standard given the protection of freedom of speech in the constitution

LONDON: The BBC is determined to fight any legal action filed by US President Donald Trump and sees no basis for a defamation case over its editing of one of his speeches, its chair said on Monday.
Trump said on Friday he was likely to sue the British broadcaster this week for up to $5 billion after it spliced together separate excerpts of a speech on January 6, 2021, when his supporters stormed the Capitol. The edit created the impression he had called for violence.
BBC chair Samir Shah sent a letter to Trump to apologize for the edit, the BBC said on Thursday, but it said it strongly disagreed there was a basis for a defamation claim.

SHAH SAYS BBC POSITION HAS NOT CHANGED
Trump told reporters on Friday he would sue for anywhere between $1 billion and $5 billion.
Shah told BBC staff in an email on Monday there was speculation about the possibility of legal action, including potential costs or settlements.
“In all this we are, of course, acutely aware of the privilege of our funding and the need to protect our license fee payers, the British public,” Shah wrote.
“I want to be very clear with you — our position has not changed. There is no basis for a defamation case and we are determined to fight this.”
The documentary, made by a third party, aired in Britain before the November 2024 US election. It showed Trump telling supporters “we’re going to walk down to the Capitol” and we “fight like hell,” a comment he made in a different part of his speech. Trump had in fact said supporters would “cheer on our brave senators and congressmen and women.”
The edit was made public after the Daily Telegraph published a leaked internal BBC report.
The report, written by an independent adviser, contained wider criticism of the BBC’s news output, including assertions of anti-Israel bias at BBC Arabic and a lack of balance in stories about trans issues, and led to the resignation of the director-general Tim Davie and head of news Deborah Turness.

NO US BROADCAST
Trump’s lawyers said the edit caused the president “overwhelming reputational and financial harm,” according to a letter seen by Reuters.
They said they would sue in Florida, rather than in Britain, where the one-year limit to file a defamation case has expired.
Trump will face a tougher legal standard in the United States given the protection of freedom of speech in the constitution, lawyers have said.
The BBC is likely to argue that the program was not broadcast and was not available on its streaming service in the US, so voters in Florida could not have seen it.
The BBC, which is funded by a mandatory levy on TV-watching households, is also widely expected to challenge the reputational harm claim on grounds that Trump went on to win the election, and say the edit was not done in malice.