TikTok launches mental health initiative

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The campaign represents a step forward for social media companies, which are often accused of failing to raise awareness about mental health problems and their consequences on their platform. (AFP/File)
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Updated 04 October 2022
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TikTok launches mental health initiative

  • #EndTheStigma campaign to raise awareness and facilitate discussion about mental health topics in the MENA region

LONDON: TikTok has announced the launch of a mental well-being campaign to build what it describes as “a supportive space where the community feels empowered to express themselves authentically.”

The Chinese social media platform aims to raise awareness about mental health topics through a host of in-app activations and a dedicated #EndTheStigma hashtag.

“TikTok has always been a place to celebrate entertainment, from dances and songs to adorable animals and comedy, and ultimately spark joy within their global community. But TikTok is also a place where people come to share their unique personal stories, including those around mental health and well-being,” the company said in a statement on Tuesday.

“TikTok is here to support their community as they share their experiences and helpful resources and forge new, meaningful connections across the platform to help #EndTheStigma.”

As part of the campaign, TikTok offers resources directly accessible on the platform, where users can learn about mental health-related issues, and connect with community advocates and organizations.

The platform plans to host live sessions with mental health advocates, as well as launch videos to promote positive conversations and end the stigma surrounding mental health.

“The #EndTheStigma hashtag aims to bring the community together to ensure that everyone has the resources they need to support their mental well-being,” the statement said.

“From checking in on one another, to sharing their own personal journeys, the campaign demonstrates TikTok’s commitment to a world where everyone has a support system to thrive, particularly in the digital age.”

The campaign represents a step forward for social media companies, which are often accused of failing to raise awareness about mental health problems and their consequences on their platform.

Recently, a MENA Mental Health Day survey conducted by YouGov found that 59 percent of Gen Z respondents said they were “feeling uncomfortable talking openly about their mental health for fear of offending friends and family.”

In 2018, a British study found that social media use can affect users’ physical health, and was linked to poor sleep, which is associated with depression, memory loss and low academic performance.


Foreign media group slams Israel for refusing to lift Gaza press ban

Updated 07 January 2026
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Foreign media group slams Israel for refusing to lift Gaza press ban

  • Foreign Press Association expresses 'profound disappointment' with Israeli government’s response to a Supreme Court appeal
  • Israel has barred foreign journalists from independently entering the devastated territory since the war started

JERUSALEM: An international media association on Tuesday criticized the Israeli government for maintaining its ban on unrestricted media access to Gaza, calling the move disappointing.
The government had told the Supreme Court in a submission late Sunday that the ban should remain in place, citing security risks in the Gaza Strip.
The submission was in response to a petition filed by the Foreign Press Association (FPA) — which represents hundreds of journalists in Israel and Palestinian territories — seeking immediate and unrestricted access for foreign journalists to the Gaza Strip.
“The Foreign Press Association expresses its profound disappointment with the Israeli government’s latest response to our appeal for full and free access to the Gaza Strip,” the association said on Tuesday.
“Instead of presenting a plan for allowing journalists into Gaza independently and letting us work alongside our brave Palestinian colleagues, the government has decided once again to lock us out” despite the ceasefire in the territory, it added.
Since the outbreak of the Gaza war in October 2023, triggered by an attack on Israel by the Palestinian militant group Hamas, the government has barred foreign journalists from independently entering the devastated territory.
Instead, Israel has allowed only a limited number of reporters to enter Gaza on a case-by-case basis, embedded with its military inside the blockaded Palestinian territory.
The FPA filed its petition in 2024, after which the court granted the government several extensions to submit its response.
Last month, however, the court set January 4 as a final deadline for the government to present a plan for allowing media access to Gaza.
In its submission, the government maintained that the ban should remain in place.
“This is for security reasons, based on the position of the defense establishment, which maintains that a security risk associated with such entry still exists,” the government submission said.
The government also said that the search for the remains of the last hostage held in Gaza was ongoing, suggesting that allowing journalists in at this stage could hinder the operation.
The remains of Ran Gvili, whose body was taken to Gaza after he was killed during Hamas’s 2023 attack, have still not been recovered despite the ceasefire.
The FPA said it planned to submit a “robust response” to the court, and expressed hope the “judges will put an end to this charade.”
“The FPA is confident that the court will provide justice in light of the continuous infringement of the fundamental principles of freedom of speech, the public’s right to know and free press,” the association added.
The Supreme Court is expected to issue a ruling on the matter, though it is unclear when a decision will be handed down.
An AFP journalist sits on the board of the FPA.