TikTok launches Creator Hub program in UAE and Egypt

The theme of this year’s TikTok Creator Hub program is climate change.
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Updated 29 September 2022
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TikTok launches Creator Hub program in UAE and Egypt

  • The new initiative aims to identify talented creators and connect them with the right mentors and skill-building experts
  • The annual competition requires creators to produce a creative content idea around a specific theme

DUBAI: TikTok has announced the launch of the inaugural TikTok Creator Hub program in the UAE and Egypt.

The new initiative aims to identify talented creators and connect them with the right mentors and skill-building experts to support and nurture their skills.

The annual competition requires creators to produce a creative content idea around a specific theme.

A group of judges, including top TikTok content creators from across the MENA region, will assess the skills of the creators and provide them with the required learning to help elevate their content, as well as advise them on their career as a creator.

Inspired by the 2022 UN Climate Change Conference of Parties — COP27 — held in Egypt in November, this year’s theme is climate change.

“With the launch of the inaugural edition of TikTok Creator Hub, we aim to generate awareness and advocacy around causes and pressing issues that touch the community, securing a dedicated destination for content creation and conversations focused on the most important societal issues of our time, such as climate change,” said Tarek Abdalla, regional general manager at TikTok Middle East, Africa, Turkiye, Pakistan and South Asia.

The theme also aligns with TikTok’s launch of the #ClimateAction program in support of COP27 in the MENA region, which is a campaign encouraging TikTok users to join the climate conversation.

The TikTok Creator Hub program is divided into three phases, which include online learning modules, a live training session and the judging process to name the winner of the competition.

Once the creators have been shortlisted, TikTok will host a welcome workshop in collaboration with celebrity creators to introduce them to the TikTok Creator Hub concept.

TikTok will also host a live training day, enabling creators to spend one live session with a creator mentor, ahead of their creation of a TikTok focused on climate change, which will be submitted for the judging process.

Lastly, the judges will choose the winning entries, which will be announced in November.

Creators living in the UAE and Egypt who would like to participate can visit the TikTok MENA Creator Hub website MENATikTokCreatorHub.com to register and share a 30-60 second video on why they want to be part of the program for a chance to be selected.

Registration closes on Oct. 10.


Asharq Business with Bloomberg, Nasdaq to bring real-time US equities data to MENA

Updated 13 January 2026
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Asharq Business with Bloomberg, Nasdaq to bring real-time US equities data to MENA

  • Nasdaq to deliver exclusive real-time US equities market data
  • Real-time updates fully integrated into Asharq Business’ data infrastructure and available across all platforms

RIYADH: Asharq Business with Bloomberg, the region’s leading business and financial news multi-platform channel, announced Tuesday a strategic three-year collaboration with Nasdaq, to deliver exclusive real-time US equities market data and updates to investors and decision-makers across the Middle East. 

Through access to Nasdaq’s official data product, Nasdaq Last Sale (NLS), Asharq Business with Bloomberg will receive real-time last-sale trade updates and calculated insights across major US exchanges directly from the Nasdaq Market Center. The collaboration strengthens market transparency, enhances data-driven storytelling, and provides audiences and partners with deeper insight into global financial activity. 

With a rapidly growing investor base in the region — and with Nasdaq serving as a primary destination for many Arab and regional investors — Asharq Business with Bloomberg reinforces its mission to deliver timely, accurate, and exclusive financial updates by integrating NLS data into its digital platforms, live markets coverage, and broader data ecosystem. 

Leveraging its partnership with Bloomberg Media — which grants access to reporting from over 2,700 journalists and analysts worldwide — Asharq Business with Bloomberg continues to build on its reputation as the region’s most trusted and credible multi-platform business news source. The collaboration with Nasdaq underscores its commitment to providing reliable, data-backed content across social, digital, and streaming platforms, available for audiences anytime and anywhere. 

Dr Nabeel Al Khatib, General Manager of Asharq News Network, commented: “It has been five years since the inception of Asharq Business with Bloomberg, and our audience has always been at the center of everything we do. We invest time and effort to understand what matters to them, ensuring we deliver data and stories that genuinely support informed decision-making. With growing regional interest in global markets, our collaboration with Nasdaq marks a strategic step toward offering a clearer, more comprehensive view of international financial activity. Through Nasdaq Last Sale, we aim to further empower our audience with transparent, real-time insights, strengthening their ability to navigate an increasingly interconnected global investment landscape.” 

The Nasdaq leadership team added: “We are pleased to collaborate with Asharq Business with Bloomberg to broaden access to high-quality US market data in the Middle East. Through Nasdaq Last Sale, we aim to enhance transparency, support informed decision-making, and contribute to a more connected global investor community.”