Saudi telecom operator stc launches $1bn subsidiary to create regional media hub

Center 3 is a group of carrier-neutral data centers and a provider of international communication for the telecommunications sector through a submarine fiber-optic network. (Supplied)
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Updated 04 October 2022
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Saudi telecom operator stc launches $1bn subsidiary to create regional media hub

RIYADH: Saudi telecommunication firm stc has launched a new subsidiary, Center 3, linking Asia, Africa, and Europe through a regional media hub aiming to enhance the growth of the digital economy in the Kingdom.

Center 3 is a group of carrier-neutral data centers and a provider of international communication for the telecommunications sector through a submarine fiber-optic network.

The subsidiary firm was unveiled during a ceremony held in the Hilton hotel, nine months after the Center 3 MENA Hub initiative was initially announced.

“This is an initiative that is solidifying our digital offering not only to Saudi Arabia but far beyond to all of the global and digital ecosystem leveraging on being at the center of three continents,” Olayan Alwetaid, stc group CEO said.

Mohammed Alabbadi, stc group chief carrier and wholesale officer, added: “With an initial investment of $1 billion we are aiming to build the future; a future of unparalleled customer experience, carrier neutrality, and ensuring business continuity backed by a resilient and diverse network of sub-sea cables that connects Europe, Africa, and Asia."

Through the investment of $1 billion, stc aims to drive the growth of the Kingdom's economy and its gross domestic product.

“Today the real journey starts; the journey to solidify Saudi Arabia’s position at the heart of the ICT landscape in the region and the stepping stone beyond the region,” Alabbadi said.

He added: “Our vision is to create a digital community linking and hosting all stakeholders of the industry in one place — carriers, cloud, content, gaming all.”

The stc group chief carrier officer explained that the MENA HUB was inspired by the Kingdom's Vision 2030 in order to be an integral driver of connectivity between the three continents.

He added: “Today we are very proud to see stc deliver on its mission with an aim to help accelerate and drive these results even further.” 

During the ceremony, Fahad Alhajeri, Center 3 CEO, highlighted the subsidiary's business model, which includes the customer segments of hyperscalers and data center players, Tier 2 cloud, content and gaming, content delivery network, international carriers, local and regional carriers, and international enterprises.

“Our main objective is to make Saudi the digital hub in the region,” the Center 3 CEO said.

He noted that Saudi is forecasted to have the highest market share in the region. 

“We will continue in advancing our country's position and we are investing in 16 subsea cables, and nine lading stations by 2025. We will increase our connectivity capacity from 30TB to 130TB, and with our sub cables systems, we have access to more than 100 plus landing cities globally.” 

Center 3 CEO highlighted how the Middle East and Africa are underserved while the average global carrier of international connectivity from 2019 to 2025 is forecasted at 10 percent.

“The Middle East and Africa are growing two times faster than that at 20 percent and of course, among other factors, it's an indication of the gap in content localization. It is evident that a primary digital hub will evolve in the MENA region, creating a well-suited opportunity for the Kingdom,” Alhajeri said.

Center 3 aims to provide the three essential components in establishing a digital hub including media centers to store and process data, international connectivity to connect to international and regional markets, and active internet exchange.

“Usually these components are provided by multiple entities in different countries and regions that are the digital hub, we provide them all. Center 3 is the one-stop shop in the region,” he added.


BYD Americas CEO hails Middle East as ‘homeland for innovation’

Updated 21 January 2026
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BYD Americas CEO hails Middle East as ‘homeland for innovation’

  • In an interview on the sidelines of Davos, Stella Li highlighted the region’s openness to new technologies and opportunities for growth

DAVOS: BYD Americas CEO Stella Li described the Middle East as a “homeland for innovation” during an interview with Arab News on the sidelines of the World Economic Forum.

The executive of the Chinese electric vehicle giant highlighted the region’s openness to new technologies and opportunities for growth.

“The people (are) very open. And then from the government, from everybody there, they are open to enjoy the technology,” she said.

BYD has accelerated its expansion of battery electric vehicles and plug-in hybrids across the Middle East and North Africa region, with a strong focus on Gulf Cooperation Council countries like the UAE and Saudi Arabia.

GCC EV markets, led by the UAE and Saudi Arabia, rank among the world’s fastest-growing. Saudi Arabia’s Public Investment Fund has been aggressively investing in the EV sector, backing Lucid Motors, launching its brand Ceer, and supporting charging infrastructure development.

However, EVs still account for just over 1 percent of total car sales, as high costs, limited charging infrastructure, and extreme weather remain challenges.

In summer 2025, BYD announced it was aiming to triple its Saudi footprint following Tesla’s entry, targeting 5,000 EV sales and 10 showrooms by late 2026.

“We commit a lot of investment there (in the region),” Li noted, adding that the company is building a robust dealer network and introducing cutting-edge technology.

Discussing growth plans, she envisioned Saudi Arabia and the wider Middle East as a potential “dreamland” for innovation — what she described as a regional “Silicon Valley.” 

Talking about the EV ambitions of the Saudi government, she said: “If they set up (a) target, they will make (it) happen. Then they need a technology company like us to support their … 2030 Vision.”