Saudi artists at Artorama showcase interactive artworks

Children and adults alike can learn more about the science of volcanoes as they build their own volcano in a sandbox at the Artorama event in Riyadh. When the body and crater are formed, a projected flow of lava arises from the vent. (AN photo by Huda Bashatah)
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Updated 03 October 2022

Saudi artists at Artorama showcase interactive artworks

  • State-of-the-art installations are offering visitors a unique immersive experience

RIYADH: Creative artworks and state-of-the-art installations by Saudi artists at Artorama are offering visitors a unique immersive experience.

Artorama, Nowaar Entertainment’s latest event, will run until Oct. 21 in Riyadh’s Laysen Valley. 

The first zone features distinctive designs from five Saudi artists. The visitor must physically touch the designs to view the artworks in their full, colorful glory.

 

“Eternal Light” by Ameera Sheikh was originally executed as the cover for the yet-to-be-published novel by Sara Al-Hussain. It tells the story of a young girl who sets off on a journey to uncover a mysterious power as she faces unknown evils ahead. 

“I wanted to show the magical and mysterious environment but with an ominous and an unsettling feeling that makes you feel a little anxious as you are drawn into the piece, just like our heroine,” Sheikh told Arab News. 

The artist was told in the past to leave Saudi Arabia in pursuit of job opportunities abroad, but she saw the great potential for a better future at the time, which has now proven to be the case for aspiring artists. 

“I feel very grateful for being patient. We had a little community of artists here where we helped each other improve by hosting small galleries and gatherings to keep it active and help it grow,” she said. “Now our community has a very powerful impact both globally and locally, and this has been strengthened by the current growing embrace of art and artists in the country.” 




‘Eternal Light’ by Ameera Sheikh tells the story of a young girl who sets off on a journey to uncover a mysterious power as she faces unknown evils ahead. (AN photo by Huda Bashatah)

In illustrator Ethar Balkhair’s piece, the visitor’s touch brings two figures to life in an explosion of color, highlighting the cultural and social aspects of Al-Balad, Jeddah’s historical area. “Jeddah is all about color. I really wanted to reflect the spirit of Al-Balad in this art. At the same time, I wanted to tell the story of Hijazi people,” she told Arab News.

Balkhair was born into a family with a passion for art; one of their household activities was to sit down and draw together. Her collaboration with Artorama was the first opportunity for her to showcase her illustrations in a local setting, but her work has reached far beyond Riyadh, with big names such as Vogue and Bobbi Brown featuring her art.

“Recently, with the initiatives from the Ministry of Culture and others, people have a chance to release the art that’s inside of them. Now, everyone has a space. In Saudi Arabia, the art scene is only growing,” Balkhair said. 




The event allows visitors to indulge in their senses and experience art in immersive and innovative ways. (AN photo by Huda Bashatah)

“Artwork doesn’t just have to center around beauty. There’s a story behind it. Now, they’re shedding light on the artist behind the art, and that supports us even more, makes us more confident, and allows us to explore more without fear,” she said. 

Mahmoud Zaini’s “Human Sustainability” takes a deep dive into the ethics and future of modern technology. The eccentric piece, drawn in 2017, raises awareness of the tech industry’s impact on humanity. “I was extremely disgusted by our trajectory as a race. Eventually, technology will turn us into cogs in its machine. I decided, therefore, to illustrate that concept with this contraption that recycles everything coming in and out of this ‘consumer’ to grant him a more sustainable existence,” Zaini told Arab News. 

HIGHLIGHTS

• The first zone features distinctive designs from five Saudi artists. The visitor must physically touch the designs to view the artworks in their full, colorful glory. Zone 1 also has an infinity room and a photo booth station, where visitors can engage with dynamic backgrounds.

• Zone 2 features a variety of attractions including a ball pit with interactive games, a projection drawing station, 3D printing, immersive swings and a volcano sandbox, where both children and adults can learn more about the science of volcanoes.

• Anamorphic projection mapping technologies in Zone 3 utilize high-power projectors to give visitors the illusion of seeing the building’s interior while standing outside of it.

The artist expressed his delight with the General Entertainment Authority’s interest in highlighting the topic. “I am extremely happy with the trajectory we’re headed in as citizens of the Kingdom, where art pieces are appreciated and dialogue around them is fostered. What an incredible time to be in as a Saudi artist interested in big questions,” he said. 

Zone 1 also has an infinity room and a photo booth station, where visitors can engage with dynamic backgrounds. Exhibition-goers can color and design their own race car, which is then scanned and projected as if racing through the streets of Riyadh. 

Zone 2 features a variety of attractions including a ball pit with interactive games, a projection drawing station, 3D printing, immersive swings and a volcano sandbox, where both children and adults can learn more about the science of volcanoes as they build their own. Anamorphic projection mapping technologies in Zone 3 utilize high-power projectors to give visitors the illusion of seeing the building’s interior while standing outside of it. 




The event allows visitors to indulge in their senses and experience art in immersive and innovative ways. (AN photo by Huda Bashatah)

“This event releases the inner kid inside of us. We all like to play, we all like to experiment, and this is a good place to test that out,” Khalid Sonbol, one of the project managers at Nowaar Entertainment, told Arab News.

Artorama was one of the winning pitches under the General Entertainment Authority’s “Ideas for Entertainment” initiative in 2021, which aimed to empower 20 Saudi projects centering around entertainment activities and preserving Saudi heritage for future generations. Nowaar Entertainment seeks to amplify Saudi voices, showcasing exclusive works by Saudi artists and creators around the Kingdom — even in their product gift shop. “We’re interested in showing what we have in the Kingdom,” Sonbol said. “We believe entertainment is necessary. Most people used to travel to have an actual entertaining experience. They would go to museums, parks. Now, we don’t need that. We have that here,” he said.

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UNESCO adds Saudi Khawlani coffee, Camel Heda’a oral tradition to intangible cultural heritage list

Updated 01 December 2022

UNESCO adds Saudi Khawlani coffee, Camel Heda’a oral tradition to intangible cultural heritage list

  • 11 of Kingdom’s historical practices, items recognized
  • Arabic music, art, dance registered with world body

RIYADH: UNESCO on Wednesday added Saudi Khawlani coffee, and the skills and knowledge associated with its cultivation, and Camel Heda’a to this year’s Representative List of the Intangible Cultural Heritage of Humanity, the Saudi Press Agency reported.

The decision was taken in Morocco during the annual meeting of the UN’s Intergovernmental Committee for the Safeguarding of Intangible Cultural Heritage.

The Kingdom, in cooperation with Oman and the UAE, led the joint application to register Camel Heda’a, which is an oral tradition where herders communicate with their animals. The communication includes guiding camels to safety during sandstorms, instructing them to open their mouths to feed and having them drop onto their knees to be mounted.

The registration of Saudi Khawlani coffee involved the efforts of several bodies including the Heritage Commission, Ministry of Culture, the National Committee for Education, Science and Culture, the Permanent Saudi Delegation to UNESCO, the Culinary Authority, and the Saudi Society for the Preservation of Heritage.

Khawlani coffee is one of the most luxurious and famous types in the world and has been cultivated in the south of the Kingdom for more than eight centuries. It is associated with the customs, poetry and songs of the people of the region.

With these new additions, Saudi Arabia has now registered 11 cultural elements with UNESCO including the Majlis, Arabic coffee, the Najdi Ardah dance, the flute, falconry, the Asiri cat, the palm tree, the Sadu weaving craft and Arabic calligraphy.

This registration forms part of Saudi Arabia’s Vision 2030 that aims to document the nation’s rich heritage for future generations locally and abroad.


Diriyah’s At-Turaif and Bujairi Terrace set to bring to life the birthplace of the modern Saudi state

Updated 30 November 2022

Diriyah’s At-Turaif and Bujairi Terrace set to bring to life the birthplace of the modern Saudi state

  • Opening season of the two developments will include a vibrant public program of events, performances, and activities for all visitors
  • Visitors to UNESCO World Heritage site At-Turaif will get a chance to savor Bujairi Terrace’s eagerly awaited culinary district

RIYADH: The first phase of an aspirational project conceived five years ago, with the aim of showcasing the history of the birthplace of the Kingdom of Saudi Arabia, has come to fruition according to plan.

Diriyah Gate Development Authority’s At-Turaif and Bujairi Terrace developments were officially unveiled on Monday at a gala event during the World Travel and Tourism Council’s Global Summit.

Delegates from around the globe, Saudi public figures and DGDA staff joined together to witness a momentous development as Diriyah opened its doors to the international community.

Saudi Tourism Minister Ahmed Al-Khateeb inaugurates the historic At- Turaif and Bujairi neighborhoods with a dramatic ceremony witnessed by guests from around the world. (DGDA)

“Tonight is a very historic night,” Jerry Inzerillo, the CEO of DGDA, told Arab News. “We are celebrating two big milestones.

“For the first time in the history of the Gulf, the Kingdom is welcoming the World Travel and Tourism Council, all the ministers of tourism, CEOs of hotel companies, CEOs of airline companies — it’s 5,000 people coming to the Kingdom to see what’s going to be one of the great tourism countries in the world.”

Inzerillo described what it means to him, personally, to see the fruit of the labor of his team in Diriyah on display before the eyes of the world.

“It makes my heart pound because the thing that I am most proud about is that we are 1,600 staff now: 85 percent Saudi, 36 percent Saudi superstar women, 16 percent of which are in management, and 14 percent of our staff is from Diriyah. My heart and soul are my team and that’s the thing that I am most proud about,” Inzerillo said.

Prudence Solomon Inzerillo, Inzerillo’s wife, said: “I think the changes are profound and I think the whole devotion and commitment to celebrating culture, heritage, history art … I think it’s such an incredible gift, it’s really important.

“I think that everyone should appreciate the history and the culture that you have. It’s so rich and diverse and I think that it is a real privilege and a pleasure to be here to witness the changes that have happened over the last four-plus years that we’ve been here and it’s extraordinary.”

The festivities began at the birthplace of the Kingdom, and the first ruling base of the Al-Saud family, the UNESCO World Heritage site of At-Turaif. In front of Salwa Palace, a 10,000 square meter complex the original parts of which were built by Mohammed ibn Saud, the first ruler of the First Saudi State, tour guides stood waiting to show visitors around the site, moving along walkways once trodden by early Saudi rulers.

“Tonight is a very historic night,” Jerry Inzerillo, the CEO of DGDA, told Arab News. (DGDA)

Every handmade mud brick in the ancient buildings of At-Turaif has a story to tell, every wall holds the secrets of power struggles, and every corner conceals a tale of hospitality and unity.

The visitors from around the world saw not only the modernity and luxury of the present-day Kingdom but were able to take a step back in time as they watched live performances of traditional ardah dance and walked narrow pathways that paint an atmospheric picture of the Kingdom’s past.

The guests at this private event that marked the official opening of Bujairi and At-Turaif represented a diverse assemblage of visitors from numerous countries

Guadalupe Galvan Hernandez, for example, was visiting from Mexico City to attend the World Travel and Tourism Council summit.

“This is my first time in Saudi Arabia,” she told Arab News. “I have seen many things. Diriyah is amazing; it is all history. When we arrived we saw so many structures and it’s a blend of modernity and traditions.

FASTFACTS

• At-Turaif and Bujairi Terrace will open their doors to the public on Dec. 4. 

• The Global Summit of the World Travel and Tourism Council is taking place for the first time in Saudi Arabia.

• At-Turaif will offer 75-minute guided walking tours in both Arabic and English that will take visitors through the original seal of power of the Al-Saudi family.

“The people are very kind, they are very nice people. Sometimes when you come from a country like Mexico it’s hard to understand some things and it makes you fear, somehow, the way you will be treated and they (the Saudis) were really, really kind and nice people.”

Following the tours of At-Turaif and the performances there, the guests made their way to the gates of Bujairi Terrace, where Inzerillo and Saudi Minister of Tourism Ahmed Al-Khateeb gave inaugural speeches. Inzerillo began by praising the Saudi leadership.

“I want to praise and give thanks to our dynamic prime minister, our Crown Prince Mohammed bin Salman, who has been instrumental in every single detail of the Vision 2030 master plan for Diriyah,” he said.

“And thanks to his support we are one of the giga projects that tonight — on this historic night, in the birthplace of the Kingdom, the birthplace of the Arabian Peninsula, the ancestral house of Al-Saud — we open assets of 2030 in 2022.”

Diriyah Gate Development Authority’s At-Turaif and Bujairi Terrace developments were officially unveiled on Monday. (DGDA)

Al-Khateeb said: “Today we are celebrating the opening of phase one, (which is) just 1 to 2 percent of the total project, and we thank you for being with us today.

“This is a testimony and proof that Saudi Arabia started its planning and now we are in the execution phase and you will see an opening in all of the giga projects every year. Diriyah is a good example, with the opening of Bujairi Terrace.”

Many DGDA employees could not hide their emotions as the doors of Buajiri Terrace opened to welcome the world.

Among the guests at the inauguration was Helena Zakade Inzerillo, the teenage daughter of the DGDA CEO. In 2019, at the age of 12, she spoke to Arab News during King Salman’s inauguration of the Diriyah Gate project and told how proud she was of her father and his mission to transform the city “with his heart and soul.”

Three years later, she was delighted to be at Bujairi Terrace to see her father’s passion and ambitions come to life.

“When I first came four years ago and saw Diriyah I was absolutely in shock,” she said. “I mean, this is an absolutely beautiful place that nobody really knew about outside of the Kingdom.

“I really believe that people should be seeing this place, people should know about this place and the significance of it.

“To see it come to this, to see the success, to see so many people come from around the world, and to see people’s perspectives completely change upon arriving in Saudi Arabia, and seeing the hospitality of the people here and seeing the significance of our country here, it means so much to me.”

Diriyah has long been renowned for its hospitality and generosity, its strength and its power — now it opens its gates to the world. (DGDA)

Helena said she truly believes in her father’s mission to spread to the world the message and meaning of Diriyah and its importance to the Kingdom.

“This means so much to me, to my family as a whole,” she added. “We have seen the process over the past four years, the amount of hard work, the tireless hours of my dad’s work for the past four years here in Saudi.

“And we have seen the transformation of Riyadh, of Diriyah, and the passion of the place that my dad has spread and how much he loves this place.”

The scent of bukhour filled the air and the sounds of ardha music echoed through Wadi Hanifah as history and modernity merged in the form of the many luxury dining experiences. Following a gala dinner in Bujairi Terrace, a light show illuminated the pathways and walls of At-Turaif.

The laser and firework display lit up the Najdi architecture of Salwa Palace, and the sky above it, with the words “The city of the earth,” “Only one Diriyah,” and simply “Diriyah.”

“As a 2030 giga project, we are already opening assets in 2022,” Inzerillo said. “So Turaif, all redone; Bujairi district, 20 new restaurants and after tonight we will take a few days and open to the public in a few days; 2 km of the Wadi Hanifah; new sales centers; welcome centers; community centers. So 2030 is now 2022.”

Visitors to the World Travel and Tourism Council Global Summit enjoy a taste of traditional Saudi hospitality in the Kingdom’s birthplace. (DGDA)

At-Turaif and Bujairi Terrace will officially open to the public on Dec. 4, and Inzerello outlined what is next in store.

“After tonight we are going to open up a lot of assets,” he said. “We have the first hotels under construction that will open next year, the first museums that will open next year, we have already planted 6 million trees on our way to 50 million trees, plants and bushes.

“Every year now we will open assets, we will ground-break assets and we will announce assets every year until 2030.”

Diriyah has long been renowned for its hospitality and generosity, its strength and its power — now it opens its gates to the world to give visitors a taste of the past and a glimpse of the future.

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World’s first commercial shipment of blue ammonia leaves Saudi Arabia

Updated 29 November 2022

World’s first commercial shipment of blue ammonia leaves Saudi Arabia

  • The development was first announced during the recent Saudi Green Initiative conference in Sharm El-Sheikh
  • The accomplishment is part of collaboration between Saudi Basic Industries Corporation Agri-Nutrients, Aramco

A consignment of blue ammonia has left Saudi Arabia for South Korea, representing a new milestone in the development of decarbonization solutions.

The development was first announced during the recent Saudi Green Initiative conference in Sharm El-Sheikh, and Vessel Seasurfer, carrying 25 kilometer-tons of low-carbon blue ammonia, is expected to reach its destination between Dec. 9 and 13 in the world’s first commercial shipment of its kind.

The accomplishment, which is an alternative to conventional gray ammonia, is part of a collaboration between Saudi Basic Industries Corporation Agri-Nutrients and Aramco.

Lotte Fine Chemical, which has a long-standing relationship with SABIC AN, will receive the low-carbon “cradle to gate” blue ammonia.

Abdulrahman Shamsaddin, SABIC AN CEO, said: “This shipment is another milestone in our journey toward carbon neutrality.

“We are proud to be a part of this pioneering solution, paving the way for further decarbonization efforts.

“Looking to the future, we are constantly working on breakthrough solutions to decarbonize our assets and deliver low-carbon solutions to our customers.”

Yong Suk Kim, LFC CEO, said: “We are delighted to enter this meaningful agreement with our long-term supplier, SABIC Agri-Nutrients, to receive the world’s first certified blue ammonia cargo. 

“Building on our shared history, we are looking forward to moving forward together into a new era for ammonia. We believe that this shipment of blue ammonia will help lay the foundations for a global supply chain." 

Earlier this year, SABIC AN and Aramco received the world’s first independent certifications, recognizing blue ammonia and blue hydrogen production, from TUV Rheinland, a leading independent testing, inspection and certification agency, based in Germany.

The shipment of blue ammonia to South Korea will be the first to capitalize on this major certification achievement. 

The new developments are aligned with Saudi Vision 2030, which focuses on low-carbon fuels, products, solutions and clean energy. 


Saudi Arabia’s largest e-sports festival kick starts in Riyadh

Updated 28 November 2022

Saudi Arabia’s largest e-sports festival kick starts in Riyadh

  • The RUSH festival allows video-game aficionados to experience latest technology
  • Over five days, gamers will be provided best-known games, real-life experiences

RIYADH: The RUSH festival, the largest event for virtual sports and games, opened at the Riyadh Front on Saturday as part of the Riyadh Season of activities.

Over five days, it will provide gamers with the best-known games and real-life experiences.

They will get the chance to play real games such as “Fortnite,” “FIFA,” and “Valorant.” The event will also bring together the best international teams so that the biggest tournaments and direct qualifiers can be held on the e-sports stage.

Representatives of the 25 E-Sport organization greeted fans at the event’s meet-and-greet booth.

Aoun, the organization’s director of operations, told Arab News: “We have content makers and professional players in all games, and we came to meet the audience here.”

The festival aims to provide fun video games, competitions, and challenges through direct tournaments with prizes, and includes live entertainment shows, DJ performances, an augmented reality experience, and a cosplay competition.

The Valar Club booth was promoting e-sports for women.

Malak Al-Qahtani, founder of Valar Club, told Arab News: “Valar Club is the first licensed women’s club from the federation’s electronic sports, and our goal is to help female Saudi players, as they aspire to the world, and help with their training.”

Saudi YouTuber Pika Loli travelled from Jeddah to attend the event.

“This event brings together most of the YouTubers and gamers, and it is a good opportunity to get to know each other, and it will increase our followers and grow the channel on YouTube.”

Some of the cosplayers were dressed as video game characters.

Abdulelah Al-Qahtani said: “Today we are dressed as characters from the ‘Genshin Impact’ game, and I think this is so good that Saudi Arabia brought up a hidden community, like cosplayers and gamers.”

With a focus on the whole of the gaming industry, from console and PC gaming to mobile and e-sports, the RUSH festival aims to give gaming aficionados the opportunity to access and experience the latest tech and the chance to interact with each other in real life, and online.

Tickets for the event are available via https://riyadhseason.sa/event-details-en.html?id=599/en_RUSH.


Saudi ambassador to Thailand sees ‘a prosperous and promising future’ for bilateral relations

Updated 27 November 2022

Saudi ambassador to Thailand sees ‘a prosperous and promising future’ for bilateral relations

  • Investment opportunities are many thanks to similar development priorities, Abdurrahman bin Abdulaziz Al-Suhaibani tells Arab News
  • He says the crown prince’s recent visit will contribute to accelerated steps for enhancement of bilateral and trade relations

BANGKOK: Crown Prince Mohammed bin Salman’s visit to Bangkok last week has opened not only a new chapter in Saudi-Thai ties but also new horizons in which officials and the people see a promising future for both kingdoms.

Relations between Saudi Arabia and Thailand were officially restored in January this year, during Thai Prime Minister Prayuth Chan-o-cha’s trip to Riyadh, when the two countries agreed to appoint ambassadors for the first time in over three decades.

The crown prince arrived in Bangkok as a guest of honor at the Asia-Pacific Economic Cooperation summit hosted by Thailand on Nov. 18-19 and became the first Saudi official to make such a trip.

“It was the first visit at the level of the Kingdom’s leadership since the establishment of relations between the two countries in 1957,” Abdurrahman bin Abdulaziz Al-Suhaibani, Saudi Arabia’s ambassador to Thailand, told Arab News.

In welcome messages, many Thais wrote it was an “honor” for them to see the Saudi crown prince in their country. (SPA)

“It will move the relations of the two countries to broader horizons and a prosperous and promising future.

“It will also contribute to accelerating steps that will enhance bilateral, economic and trade relations between the two countries by exploring potential investment opportunities in light of the Kingdom’s Vision 2030 and the development priorities of Thailand.”

The crown prince’s meetings with the Thai leadership have yielded numerous memorandums on energy, investment, tourism, anticorruption efforts and the normalization of diplomatic relations.

When the crown prince arrived in Bangkok, he was officially received by the country’s top leadership and royal family and unofficially by many others, especially from the younger generation, who took to social media to welcome him and set up online fan clubs.

In welcome messages, many Thais wrote it was an “honor” for them to see the Saudi crown prince in their country.

“I think Thai people are looking and are expecting more cooperation with Saudi Arabia,” Abdurrahman bin Abdulaziz Al-Suhaibani, Saudi Arabia’s ambassador to Thailand, told Arab News. (Supplied)

Photos and videos from the visit went viral and made the rounds with captions such as “Warm welcome, Prince,” “This is what people in the country (Thailand) want,” “Happy: Thai-Saudi relations are very close after 32 years,” “Long live MBS.”

“The relations now seem to be on the right track and will grow stronger and more comprehensive in the coming period,” Al-Suhaibani told Arab News.

“The Saudi embassy will focus on implementing and following up on the agreements and memoranda of understanding that were signed during this historic visit.”

Tanee Sangrat, director-general of information at the Thai Ministry of Foreign Affairs and soon-to-be Thailand’s ambassador to the US, told Arab News that the visit was “closely watched and followed by the Thai people in Thailand and around the world.”

Thai Prime Minister Prayuth Chan-o-cha’s trip to Riyadh in January. (Shutterstock)

He said: “We look to Saudi Arabia as a country that has great potential. The crown prince and prime minister is very widely well respected by our people.

“I think Thai people are looking and are expecting more cooperation with Saudi Arabia.”

With the restoration of ties with Saudi Arabia, Thailand has found not only a new powerful partner in navigating volatile energy markets and energy transition, but also, as many have said, a “gateway” to the Middle East, where Thailand’s presence is not very strong.

 

 

The restored relationship would give not only Thai exporters but also investors more access to opportunities in the Gulf and beyond.

“This is a big, big issue for Thailand. Saudi Arabia is a critical partner in the Middle East,” Thitinan Pongsudhirak, director of the Bangkok-based Institute of Security and International Studies, told Arab News.

“That is a gateway for Thailand to re-engage and re-enter Middle East markets. Without the Saudi Arabia relationship, a lot of doors were closed. Now, more doors will be opened.”

Suppalerk Aramkitphotha, a business development professional, saw the crown prince’s visit as a “great opportunity.”

“We are very glad that we have this opportunity,” he said, citing the business prospects between Thailand and the Middle East that would now be facilitated.

Jirayut Srupsrisopa, the founder of the first Thai fintech startup to notch up a valuation of more than $1 billion, said he was glad that the Saudi crown prince visited Thailand and new bridges were built.

“Now we can do so much more between Thailand and Saudi Arabia. We can work with Saudis for the future of energy, the future of green hydrogen or future growth in other aspects like the digital economy,” he told Arab News, adding that there would also be opportunities such as medical tourism.

Thailand, where healthcare services are well developed, already has agreements with countries such as Kuwait and Qatar for receiving patients. A deal with Saudi Arabia is likely to be a part of the two countries’ relations going forward.

“We are famous for medical tourism,” Jirayut said. “Everyone can come here, have a nice holiday, nice beach, nice mountains, nice hotels, nice services. And they can get their teeth done. They can recover. They can have a health checkup here at a fraction of the cost elsewhere.”

But there is much more to the renewed ties than business opportunities.

Referring to the potential role that culture can play in cementing the re-established Saudi-Thai relationship, Ambassador Al-Suhaibani said: “There are many similarities between the two countries, particularly in hospitality, generosity, friendliness and, most importantly the richness of culture.

Crown Prince Mohammed bin Salman and the Thai Prime Minister witness the exchange of several MoU between Saudi Arabia and Thailand. (Supplied)

“This will encourage us to strengthen relationships and communication between our people, as well as to promote constructive dialogue in many aspects of social, cultural and religious (life).”

This kind of exchange is what Thais have waited for a long time.

Voralak Tulaphorn, a marketing professional, said a Saudi presence is something that was missing from the multicultural landscape of Thailand for a long time.

“Saudi Arabia and (Thailand) actually have rich cultures, and with rich cultures it would be nice to have exchanges in everything from food and nature to fashion and handicrafts.”

For her, what holds the greatest promise as a means of bringing Thais and Saudis together is an appreciation of each other’s cuisines. Food is a good way to win hearts and spread cultural influence.

“I think people love Thai street food,” Voralak told Arab News, adding that she hoped that soon Saudi restaurants would start emerging in Bangkok. “We would love to taste Saudi Arabian food too.”