IDC to host CIO Summit in Qatar as digital transformation accelerates ahead of World Cup

General view inside the stadium ahead of the World Cup. (REUTERS)
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Updated 25 September 2022
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IDC to host CIO Summit in Qatar as digital transformation accelerates ahead of World Cup

The significant acceleration of digital agendas over the past two years has resulted in a continuously changing and increasingly digitally driven world. As Qatar prepares to host the FIFA World Cup later this year, unprecedented technological innovations within the country have reached an all-time high. In fact, recent research from International Data Corporation suggests that 57 percent of Qatari organizations have introduced new digital products and services over the last 12-18 months, while 70 percent have increased cost efficiencies through the digitization of operations.
“CIOs in Qatar have rapidly digitized operations and enabled new digital business models and ecosystem partnerships for the FIFA World Cup and beyond,” said Jyoti Lalchandani, IDC’s group vice president and regional managing director for the Middle East, Turkey, and Africa. “They have carried out widespread technology implementations, ranging from enabling cloud operational excellence and developing agile infrastructure to supporting application modernization, process automation, and security. Leveraging the FIFA World Cup as a catalyst to drive its digital economy and expand its ICT ecosystem, Qatar is ideally positioned to attract investments in emerging industries and drive innovation while showcasing itself as a digital-first country.”

HIGHLIGHT

The IDC Qatar CIO Summit will explore the increasing pace of innovation in Qatar and examine the country’s evolving technology landscape.

Against this backdrop, the 2022 edition of the IDC Qatar CIO Summit will explore the increasing pace of innovation in Qatar and examine the country’s evolving technology landscape. Taking place on Sept. 27 at the Grand Hyatt Doha Hotel and Villas, the event will reveal how technological innovation has created a more competitive, diversified, and productive ICT sector that can meet the demands of the country’s rising digital economy.
Ranjit Rajan, IDC’s vice president for research in the Middle East, Africa, and Turkey, will open the day’s proceedings by presenting the event’s keynote address, “Innovating in a Digital-First World,” in which he will urge organizations to respond to the unprecedented uncertainty of the last few years by embracing a digital-first approach to building resilience into their operations.
“The journey to the future digital enterprise has accelerated, driven by significant investments in new customer experiences, new digital ecosystem business models, digital supply chains, and ‘future of work’ initiatives,” said Rajan. “All of this must be supported by resilient cloud-enabled digital infrastructure and applications, rapid app development, digital platforms, data-driven and AI-enabled intelligence, and security and trust. Strong leadership, an appetite for innovation, and a sound strategy for addressing regulations will all be key to driving the future digital agenda.”

 


Cadbury Dairy Milk goes 'Irresistible'


Updated 43 min 4 sec ago
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Cadbury Dairy Milk goes 'Irresistible'


Cadbury Dairy Milk is inviting chocolate lovers to discover something new with the launch of Irresistible — a range created to make every bite feel special, elevated and multi-sensory.

The Irresistible range adds generous, indulgent fillings that bring depth, texture, and warmth to every moment. It’s indulgence redefined. A little extra joy. And a reminder that great chocolate should always feel like a treat.

Irresistible Nutty Cream: Simple. Rich. Completely satisfying. Beneath the classic Cadbury Dairy Milk chocolate is a smooth, nutty cream filling that melts beautifully before revealing a gentle crunch. The result is a perfectly balanced bite—creamy, comforting, and quietly indulgent.

Irresistible Sticky Toffee: Inspired by beloved dessert flavors, this variant wraps smooth Dairy Milk chocolate around layers of caramel-flavored crème, soft caramel, and salted toffee pieces. Chewy and deeply comforting, it’s designed to be enjoyed slowly—or shared in moments that matter. 

Available in slices and minis, it brings a little indulgence to any time of day.

Lisa Roberts, head of marketing for the Gulf, Saudi Arabia and developing markets at Mondelez said: “This launch reflects our passion for innovation and our commitment to creating the best experiences for our consumers. With the Irresistible range, we’ve brought together a unique multi-layer, multi-sensory proposition for a more indulgent experience, inviting you to enjoy moments of goodness.”

Every detail of the Irresistible range has been thoughtfully created to deliver a richer chocolate experience. From the generous fillings to the satisfying textures, it’s chocolate made to be savored—not rushed.

With Irresistible, Cadbury Dairy Milk continues to evolve, bringing new ideas to a much-loved classic while staying true to what makes it special. It’s a celebration of flavor, comfort, and the simple pleasure of a great piece of chocolate.

The Cadbury Dairy Milk Irresistible range is now available across the Gulf states.