With 30 new outlets in 2022, Al-Borg solidifies position in KSA

The expansion of Al-Borg Diagnostics stems from its keenness to raise the level of health services in line with the Kingdom’s Vision 2030.
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Updated 25 September 2022
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With 30 new outlets in 2022, Al-Borg solidifies position in KSA

Al-Borg Diagnostics, the largest chain of private laboratories in the field of medical diagnostics and consultations in the GCC, has further strengthened its position in Saudi Arabia by opening 30 new branches in 2022, bringing the total to 72 outlets across all regions and governorates of the Kingdom. The expansion of Al-Borg Diagnostics stems from its keenness to raise the level of health services in line with the Kingdom’s Vision 2030, which focuses a large part of its efforts on this important sector.
The company recently announced a range of packages and offers — suitable for all needs and budgets — to mark the 92nd Saudi National Day.
Dr. Saeed Al-Amoudi, CEO of Al-Borg Diagnostics, said: “On the happy occasion of the National Day, we congratulate the government of the Custodian of the Two Holy Mosques under the leadership of King Salman and Crown Prince Mohammed bin Salman, the Saudi people and residents. We renew our commitment to raising the level of quality of life and improving health services to protect our future generations, as a positive contribution to achieving Vision 2030.

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Established in 1998, when it opened its first laboratory in Jeddah, Al-Borg Diagnostics managed to expand to all major cities in the Kingdom by the year 2004.

“Al-Borg Diagnostics will continue to strengthen its position as the largest medical laboratories in the Kingdom of Saudi Arabia and benefit from its reputation as a pioneering company in this field that provides unprecedented services and meets the increasing demand for clinical diagnostics services.”




We renew our commitment to raising the level of the quality of life and improving health services to protect our future generations, as a positive contribution to achieving Vision 2030, says
Dr. Saeed Al-Amoudi CEO of Al-Borg Diagnostics

Al-Amoudi added: “We are making our efforts according to the plan set for more than 20 years, aiming to lead in the field of diagnostic and advisory services, in order to raise the level of medical services provided to our valued customers and increase the patients’ confidence in Al-Borg Diagnostics and its partners.”
Established in 1998, when it opened its first laboratory in Jeddah, Al-Borg Diagnostics managed to expand to all major cities in the Kingdom by the year 2004.
Today, it provides a range of laboratory services and medical consultations to millions of people every year, using the latest state-of-the-art devices that are characterized by their accuracy and speed of results. The company conducts more than 16.3 million tests per year and has 83 international accreditations. Moreover, it has established the first private molecular genetics unit in the private medical diagnostics industry in the Kingdom.

 


Cadbury Dairy Milk goes 'Irresistible'


Updated 07 February 2026
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Cadbury Dairy Milk goes 'Irresistible'


Cadbury Dairy Milk is inviting chocolate lovers to discover something new with the launch of Irresistible — a range created to make every bite feel special, elevated and multi-sensory.

The Irresistible range adds generous, indulgent fillings that bring depth, texture, and warmth to every moment. It’s indulgence redefined. A little extra joy. And a reminder that great chocolate should always feel like a treat.

Irresistible Nutty Cream: Simple. Rich. Completely satisfying. Beneath the classic Cadbury Dairy Milk chocolate is a smooth, nutty cream filling that melts beautifully before revealing a gentle crunch. The result is a perfectly balanced bite—creamy, comforting, and quietly indulgent.

Irresistible Sticky Toffee: Inspired by beloved dessert flavors, this variant wraps smooth Dairy Milk chocolate around layers of caramel-flavored crème, soft caramel, and salted toffee pieces. Chewy and deeply comforting, it’s designed to be enjoyed slowly—or shared in moments that matter. 

Available in slices and minis, it brings a little indulgence to any time of day.

Lisa Roberts, head of marketing for the Gulf, Saudi Arabia and developing markets at Mondelez said: “This launch reflects our passion for innovation and our commitment to creating the best experiences for our consumers. With the Irresistible range, we’ve brought together a unique multi-layer, multi-sensory proposition for a more indulgent experience, inviting you to enjoy moments of goodness.”

Every detail of the Irresistible range has been thoughtfully created to deliver a richer chocolate experience. From the generous fillings to the satisfying textures, it’s chocolate made to be savored—not rushed.

With Irresistible, Cadbury Dairy Milk continues to evolve, bringing new ideas to a much-loved classic while staying true to what makes it special. It’s a celebration of flavor, comfort, and the simple pleasure of a great piece of chocolate.

The Cadbury Dairy Milk Irresistible range is now available across the Gulf states.