YouTube to introduce new ways to reward content creators

Although YouTube has been the web’s most popular platform for watching videos for the last 15 years, in recent months it has suffered the rise in popularity of the short video app TikTok. (Shutterstock/File)
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Updated 16 September 2022
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YouTube to introduce new ways to reward content creators

  • Video sharing platform will make it easier for content creators to enter its partner program in a move to outbid its competitor TikTok

LONDON: YouTube is expected to introduce new ways for creators to monetize their content on the platform, an audio leaked from a staff meeting reveals.

The news is likely to be made public at a company event on Tuesday. According to the leaked audio, YouTube will also introduce ads to Shorts, a short-form video sharing platform similar to TikTok.

The platform seeks to make it easier for content creators to enter its partner program.

This plan will allow a broader pool of creators the opportunity to earn money from the platform.

According to what was announced in the meeting by Amjad Hanif, vice president of product management and creator products, “it is the largest expansion we (YouTube) have done in several years creating new ways for creators to join the program.”

Under the current rules, the platform’s creators could only earn money if their videos were watched for at least 4,000 hours and they had at least 1,000 subscribers.

Alphabet, which owns Youtube and Google, has recently faced intense scrutiny from regulators and government bodies over its market dominance and earlier this week lost an appeal against an EU antitrust regulator for using its Android mobile operating system to thwart rivals.

Experts warn that the $4.13 billion fine will offer a precedent for other regulators to ratchet up the pressure.

To defend its position, YouTube issued a report in conjunction with Oxford Economics that highlighted the economic, societal and cultural benefits of the platform.

YouTube said it had contributed $25 billion to the US economy in 2021, created the equivalent of 425,000 full-time jobs and helped 85 percent of YouTube creators with small businesses expand their companies.

Although YouTube has been the web’s most popular platform for watching videos for the last 15 years, in recent months it has suffered the rise in popularity of the short video app TikTok, which prompted the US giant to relax its rules around content creation and monetization.

With the introduction of Shorts, YouTube decided to engage in direct competition with TikTok for a slice of the market, and the review of its guidelines to enter its partner program is a way to attract more talents and content creators to its platforms.

The change of policies will “really help creators understand why YouTube is the place to start their Shorts career,” Hanif said in the meeting audio.


To infinity and beyond: Grendizer’s 50 years of inspiring Arabs

Updated 27 December 2025
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To infinity and beyond: Grendizer’s 50 years of inspiring Arabs

  • ⁠ ⁠50 years after its creation, the Grendizer anime series continues to capture Arab imagination
  • ⁠ ⁠⁠Arab News Japan speaks to creator Go Nagai, Middle Eastern fans and retells the story behind the UFO Robot tasked with protecting our planet

LONDON: Few cultural imports have crossed borders as unexpectedly, or as powerfully, as Grendizer, the Japanese giant robot that half a century ago became a childhood hero across the Arab world, nowhere more so than in Saudi Arabia.

Created in Japan in the mid-1970s by manga artist Go Nagai, Grendizer was part of the “mecha” tradition of giant robots. The genre was shaped by Japan’s experience during the Second World War, and explored themes of invasion, resistance and loss through the medium of science fiction.

But while the series enjoyed moderate success in Japan, its true legacy was established thousands of kilometers away in the Middle East.

By the early 1980s, “Grendizer” had spread across the Middle East, inspiring fandoms in Saudi Arabia, Kuwait, Iraq and beyond. (Supplied)

The anime “UFO Robot Grendizer” arrived on television in the region in 1979, dubbed into Arabic and initially broadcast in Lebanon during the Lebanese civil war. The story it told of the heroic Duke Fleed, a displaced prince whose planet had been destroyed by alien invaders, struck a chord with children growing up amid regional conflict and occupation by Israel.

Its themes of defending one’s homeland, standing up to aggression and protecting the innocent were painfully relevant in the region, transforming the series from mere entertainment into a kind of emotional refuge.

Much of the show’s impact came from its successful Arabization. The powerful Arabic dubbing and emotionally charged voice-acting, especially by Lebanese actor Jihad El-Atrash as Duke Fleed, lent the show a moral gravity unmatched by other cartoons of the era.

While the series enjoyed moderate success in Japan, its true legacy was established thousands of kilometers away in the Middle East. (Supplied)

The theme song for the series, performed by Sami Clark, became an anthem that the Lebanese singer continued to perform at concerts and festivals right up until his death in 2022.

By the early 1980s, “Grendizer” had spread across the Middle East, inspiring fandoms in Saudi Arabia, Kuwait, Iraq and beyond. For many, it was not only their first exposure to anime, it also delivered lessons on values such as justice and honor.

Grendizer was so influential in the region that it became the subject of scholarly research, which in addition to recognizing the ways in which the plight of the show’s characters resonated with the audience in the Middle East, also linked the show’s popularity to generational memories of displacement, particularly the Palestinian Nakba.

By the early 1980s, “Grendizer” had spread across the Middle East, inspiring fandoms in Saudi Arabia, Kuwait, Iraq and beyond. (Supplied)

Half a century later, “Grendizer” remains culturally alive and relevant in the region. In Saudi Arabia, which embraced the original version of the show wholeheartedly, Manga Productions is now introducing a new generation of fans to a modernized version of the character, through a video game, The Feast of The Wolves, which is available in Arabic and eight other languages on platforms including PlayStation, Xbox and Nintendo Switch, and a new Arabic-language anime series, “Grendizer U,” which was broadcast last year.

Fifty years after the debut of the show, “Grendizer” is back — although to a generation of fans of the original series, their shelves still full of merchandise and memorabilia, it never really went away.

 

Grendizer at 50
The anime that conquered Arab hearts and minds
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