Saudi Arabian Airlines named partner & official carrier of Global AI Summit

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Updated 14 September 2022
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Saudi Arabian Airlines named partner & official carrier of Global AI Summit

Saudi Arabian Airlines, the Kingdom’s national flag carrier, announced its strategic partnership as the official carrier of the Global AI Summit. The event is being held under the patronage of Crown Prince Mohammed bin Salman, deputy prime minister and chairman of the Saudi Data and Artificial Intelligence Authority.

This is the second edition of the Global AI Summit, which is taking place at the King Abdulaziz Conference Center in Riyadh from Sept. 13-15. The three-day summit features 200 speakers who lead data and artificial intelligence policy reform in 70 countries and more than 3,000 visitors from across the world are in attendance.

The summit seeks to serve as a communal meeting place for investors, innovators and political thought leaders worldwide who are all active in the fast-paced world of artificial intelligence by identifying business investment opportunities, exploring use case possibilities and discussing compliance policies. The Global AI Summit aims to identify solutions to make AI technologies more accessible across industries.

Saudia is set to sign a three-way memorandum of understanding with SDAIA and the Saudi Company for Artificial Intelligence to explore means to deploy AI-powered solutions that will enhance the airline’s operations. Included within these agreements are plans to develop AI applications, improve customer experiences using the latest emerging technologies, and utilize technology to process spoken languages across Saudia’s customer care applications and other digital channels.

Using the code AI20, visitors to the summit can take advantage of a special promotional deal offered by Saudia Holidays and receive 20 percent off on the travel package of their choice.
With its sponsorship of the summit, Saudia underlines its commitment and role as the “wings” of Vision 2030, where it seeks to achieve the objectives of the vision’s strategic framework, which include global leadership among data-driven, AI-powered economies.

In alignment with this commitment, the national flag carrier continues to identify ways to adopt cutting-edge AI solutions that offer high-quality services to Saudia’s guests and employees.

The first Global AI Summit was held virtually under the patronage of Crown Prince Mohammed bin Salman in 2020 with a record-breaking 5 million views throughout the event. During the landmark summit, the National Strategy for Data and AI, established to elevate the Kingdom as a global leader in the fields of AI and data, was announced.


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.