Snap cutting 20 percent of staff as ad sales continue to dry up

On May 24, Snap shares lost nearly half their value, falling 43 percent after the company said in an SEC filing that the “macroeconomic environment has deteriorated further and faster than anticipated”. (Shutterstock/File)
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Updated 02 September 2022
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Snap cutting 20 percent of staff as ad sales continue to dry up

  • Snap Inc CEO Evan Spiegel said the layoffs are part of the company restructuring which will see the app's investment focusing on business community growth, revenue growth and augmented reality

LONDON: The parent company of social media platform Snapchat said Wednesday that it is letting go of 20 percent of its staff as it reorganizes and tries to reduce costs in the face of declining ad sales.
In a letter to staff posted on Snap Inc.’s website, CEO Evan Spiegel said sales were not keeping up with earlier projections.
“Unfortunately, given our current lower rate of revenue growth, it has become clear that we must reduce our cost structure to avoid incurring significant ongoing losses,” Spiegel wrote.
Spiegel said Snap was restructuring its business to focus on community growth, revenue growth and augmented reality. Anything that doesn’t contribute to those three areas “will be discontinued or receive substantially reduced investment,” Spiegel said.
Last fall, Snap said its ad sales were being hurt by a privacy crackdown that rolled out on Apple’s iPhones, which raised investor fears about the app’s potential for growth. Most social media platforms rely heavily on advertising revenue, one reason that Facebook has been an outspoken critic of Apple’s recent changes to privacy controls.
Since Snap posted its first-ever profitable quarter in the last quarter of 2021, there has been little good news from the company.
On May 24, Snap shares lost nearly half their value, falling 43 percent after the company said in an SEC filing that the “macroeconomic environment has deteriorated further and faster than anticipated” and that it would not meet its own sales and profit targets in the period. Shares tumbled another 39 percent on July 22, a day after Snap posted quarterly results that fell short of projections.
Snap’s staff has grown to more than 5,600 employees in recent years and the company said even after laying off more than 1,000 people, its staff will be larger than it was a year ago.
Snapchat is a video messaging platform best known for a feature that automatically deletes messages after they’ve been viewed by recipients. It now offers other forms of video content as well.
Like most other social media companies, Snap boomed during the pandemic when workers and students spent longer hours online at home. Snap shares peaked in late September of 2021 at more than $83 per share.
Snap shares gained about 10 percent on Wednesday, to $11 per share, after the layoffs were reported.
Snap said it was halting investment in Snap Originals, Minis, Games, Pixy, and other segments. It also said it is “winding down” the standalone apps Zenly and Voisey.
Santa Monica, California-based Snapchat also announced the promotion of Jerry Hunter to chief operating officer effective immediately, as well as other regional leadership changes.

Arab News reached out to Snap Inc to understand whether the restructuring will affect the MENA region but the company declined to offer additional information saying that "as for local impact, we are not sharing specific country breakdowns at this time".

With agencies.


Award winning Al Arabiya reporter recounts horrors of covering Sudan

Updated 16 February 2026
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Award winning Al Arabiya reporter recounts horrors of covering Sudan

  • Almigdad Hassan describes his journey covering killings, hunger and disease
  • RSF continues onslaught as world fails to stop Sudan war

LONDON: When war erupted in Sudan in April 2023, Almigdad Hassan, a 27-year-old pharmacy graduate from the University of Khartoum, had just begun his first job at a pharmaceutical company.

Within days, the explosions that trapped him in the capital pushed him into frontline war reporting for Saudi Arabia broadcasters Al Arabiya and Al Hadath.

It was a decision that would later earn him an international free press award for courageous coverage of one of the world’s most underreported and inaccessible humanitarian catastrophes.

Front view of the University of Khartoum's Faculty of Pharmacy, where Almigdad Hassan earned his BS Pharmacy degree. (Supplied)

As most residents fled Khartoum, Hassan said he felt compelled to stay.

“Something inside me was driving me to stay, but I didn’t know what it was,” Hassan told Arab News after winning the Newcomer of the Year award from Free Press Unlimited, a Netherlands-based international press freedom organization.

“I just felt that this was my chance to use my talent in media to do something for my people and humanity.”

At the time, he took three days to accept Al Arabiya’s offer to become an official war correspondent, following a previous internship with the network.

He did not anticipate that the power struggle between the Sudanese Armed Forces and the Abu Dhabi-backed Rapid Support Forces would spiral into a protracted war — now nearing its third anniversary and widely described as the world’s worst humanitarian crisis.

“Things escalated so quickly in Khartoum. Main roads and bridges were blocked, armored vehicles and military checkpoints were seen everywhere,” Hassan said, referring to the RSF’s seizure of Khartoum International Airport, the presidential palace, and several military bases in April 2023.

“Every time I carried my equipment and stepped outside to report, I did not know whether I would reach my assignment or make it back home. Every decision put my life at risk.”

Sudan's Army chief Abdel Fattah al-Burhan (C) and paramilitary commander Mohamed Hamdan Daglo (2nd L) attend the signing of a peace deal in Khartoum on December 5, 2022, months before their factions started fighting. (AFP/file photo)

He shared harrowing testimonies from survivors in displacement camps in El-Obeid, North Kordofan, where residents had fled violence in the RSF-controlled towns of Kadugli and Dilling in South Kordofan before their liberation during a major SAF army breakthrough last fortnight.

“I heard more than 10 accounts of grave human rights violations, including mass killings, torture, widespread gang rape, and arbitrary imprisonment,” Hassan said of his reporting last December.

Hassan recounted 15 months of reporting from RSF-controlled Khartoum before the SAF retook the capital last March, describing it as “the darkest time of my life.”

“Khartoum was hell back then. It was the worst place in the world in terms of security and the violation of every basic human right to a level no one can imagine,” Hassan said.

He recalled that the most harrowing scenes he witnessed came within the first week of the war, when “bodies of residents lay decomposing in the streets and were eaten by dogs.”

“This was the moment I realized our humanity was being erased, just as those bodies were slowly vanishing,” Hassan said, “but it reinforced my belief that documenting these horrors was my mission, no matter the risks.”

People walk among scattered objects in the market of El Geneina, the capital of West Darfur in Sudan following weeks of fighting between the SAF and RSF, on April 29, 2023. (AFP)

He reported attacks involving killings, rape, and arbitrary kidnappings carried out inside private homes. He also pointed to unofficial mass graves hastily dug into residential streets to bury the dead, while some bodies were left to decompose inside houses.

“The armed men would celebrate killing residents because anyone living in army-controlled areas was seen as supportive of the army,” Hassan said.

“These are not only media narratives. It is a reality people lived.”

Since the war began, both the RSF and SAF have been accused of committing atrocities. However, the RSF has been accused of genocide against non-Arab groups such as the Masalit, Fur, and Zaghawa tribes in West Darfur. Abu Dhabi has been accused of backing the RSF.

Last year, a detailed report produced by Amnesty International provides evidence for the presence of UAE armored personnel carriers and infantry fighting vehicles in Sudan being used by the RSF in particular. Amnesty also accuses the RSF of war crimes. 

In August 2024, 15 months into the war, the UN-backed Famine Review Committee of the Integrated Food Security Phase Classification declared famine in North Darfur’s Zamzam displacement camp, which had been under RSF blockade — the committee’s first such determination in more than seven years.

Last November, the UN declared famine in RSF-controlled Al-Fasher, the capital of North Darfur, and Kadugli, the capital of South Kordofan, warning that a further 20 areas across Darfur and Greater Kordofan were at risk in what it described as “the world’s largest hunger crisis.”

Last fortnight, the global hunger monitor issued an alert saying famine thresholds for acute malnutrition had been surpassed in the contested North Darfur localities of Um Baru and Kernoi.

Hassan pointed to the lack of safety and severe movement restrictions in RSF-controlled areas, describing neighborhoods as “largely emptied of residents” and cut off, with no services or medical supplies.

Almigdad Hassan says the most harrowing scenes he witnessed came within the first week of the war, when “bodies of residents lay decomposing in the streets and were eaten by dogs.” (Supplied)

By autumn 2024, months before Khartoum was reclaimed by the army, residents in some neighborhoods were dying from diseases such as dengue fever, with no access to basic medical supplies or care.

Hospitals, he said, were reporting at least four deaths a day.

During the outbreak, which also infected some of his fellow journalists, Hassan said he relied on his training as a pharmacist to assess the risks but was still “scared for my life, knowing the risk was high and there was little protection.”

He said he felt a responsibility to document both the military and humanitarian dimensions of the war, particularly in the absence of any rule of law or effective security presence.

People, he noted, were entirely dependent on humanitarian support at a time when aid organizations were denied access.

“It was hard to witness this as a human being, let alone document it as a journalist,” he said. “Even enemies have basic human rights that need to be maintained, but unfortunately, what I saw was that fighters and armed militia got used to the act of killing in a horrific manner.”

The RSF, he said, engaged in direct clashes that killed civilians while also burning entire villages and looting livestock, shops, and property. Once-bustling roads in Khartoum had become deserted, unrecognizable corridors of destruction.

Almighdad Hassan said his work as a journalist allowed limited movement around Khartoum after complex security arrangements with both sides. (Supplied)

According to UN figures, the conflict has displaced roughly 14 million people and killed hundreds of thousands.

Hassan said his work as a journalist allowed limited movement around Khartoum after complex security arrangements with both sides — a privilege unavailable to most civilians.

“Yet, we were often caught in crossfire and at risk of being killed by the other warring party, which viewed us as siding with the enemy,” he said.

“As journalists, we relied on solar power to charge our equipment and stay connected, which gave us more access than ordinary citizens. Even then, once we left our office — often our only safe space — we were completely isolated. If something happened to you in the streets, no one would know.”

Beyond the devastating loss of human life, Hassan said the violations extended to Sudan’s cultural heritage and national history.

A picture shows a view of the damage at the Sudan National Museum in Khartoum on April 11, 2025, after the army recaptured the country's capital from RSF paramilitaries the previous month. (AFP/file photo)

Reporting from the aftermath of attacks on the presidential palace and the national museum, he said he witnessed the destruction and looting of artifacts tracing the country’s history since independence.

“I watched the country’s history being erased in front of my eyes,” he said, referring to damaged artifacts, gifts from earlier eras, and the destruction of classic cars once used by former presidents.

“I realized the brutality of this war when I saw people killing their own countrymen and destroying their own culture, heritage and history.”

Hassan described residents’ “hysterical happiness” in every area retaken by the army. Many, he said, likened life under RSF rule to “colonialism,” saying they were treated like foreigners rather than Sudanese.

Almigdad Hassan described ‘hysterical happiness’ in every area retaken from RSF. (Supplied)

Though both sides have been accused of violations, Hassan said people want a ruling authority that restores the basic dignity and human rights they lost.

In announcing the award, Free Press Unlimited said Hassan was recognized for his “dedication, courage, and ability to deliver compelling, accurate reporting under extreme conditions.”

Hassan said the recognition deepened his sense of responsibility toward humanity and strengthened his determination to continue reporting on the devastating war.

“With time, I understood the importance of what I do,” he said. “I realized how journalism can protect lives and deliver voices that would otherwise go unheard.”

He described the award as a shared responsibility with the international community. With his work now recognized globally, Hassan said his reach — and his mission — has only grown.

“It is no longer a job. It is my mission.”