Eddie Howe will not rush Newcastle’s star summer signing Botman

Newcastle United's English head coach Eddie Howe plays with ball during the English Premier League football match between Newcastle United and Nottingham Forest. (AFP)
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Updated 13 August 2022
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Eddie Howe will not rush Newcastle’s star summer signing Botman

  • Dutch center-half likely to start on the bench again with Dan Burn facing former club Brighton at the Amex Stadium

NEWCASTLE: Star summer signing Sven Botman’s Newcastle United development will not be rushed, insists head coach Eddie Howe.

The Netherlands youth international has so far been the Magpies’ stand-out signing of the summer, having arrived on a $36-million deal from Lille on July 1.

Howe, though, opted not to hand the 22-year-old his full debut on the opening day against Nottingham Forest, instead retaining his central defensive partnership from last season, Dan Burn and Fabian Schar.

Ajax academy graduate Botman did get his first taste of Premier League action off the bench, however, as a 90th-minute sub.

“The more training time we can get into Sven, the better,” Howe said.

“But every situation is very unique. You can never blueprint because that changes within seconds sometimes.

“The more training, the more he gets to understand how we want him to play and his teammates around him will serve him very well.

“I’ve been very pleased with him in pre-season. Him not playing (against Forest) wasn’t a reflection on his performances, he’s been excellent.

“As I said after the game, it was about keeping continuity in our backline that performed very well during the back end of last season.

“Sven’s got a huge part to play.”

The Magpies head to Brighton and Hove Albion today, looking to make it two top-flight wins out of two.

They face a side, though, who recorded their first win at Old Trafford against Manchester United, and who have one of the most respected managers in the English game, Graham Potter.

“Brighton are a very unique team. When you play them, you have a huge challenge on your hands,” Howe said.

“Tactically, I think they’re excellent — Graham (Potter) has done an amazing job there and it’s well documented how innovative and forward-thinking he is.

“Watching the game against Manchester United was a really interesting one from a tactical viewpoint so we’re going to be challenged.

“Every game is different in the Premier League but this one is a big challenge and we’re going to need to respond to it. It’s very different to Nottingham Forest — we’re away but we have prepared for Brighton and hope we can impose our style on them.”

One of Newcastle’s stand-out players from last term started 2021/22 as a Seagulls’ player.

Center-half Burn was a revelation for Howe after making the January switch north — and the head coach is expecting more of the same at the Amex Stadium this afternoon.

He said: “Dan’s an incredible professional. He’s been outstanding for us since he signed for the football club.

“I know it will be a big day for him and probably an emotional day in some ways, going back to a club that he’s performed very well at and consistently performing at a high level.

“I’m sure he’ll get a good reception and welcome for everything he gave Brighton.

“He has been a real presence in the training ground and a very calming influence. He’s got good experiences in the game and has never had it easy.

“He’s had to graft to get into the position he’s in now and he’s not prepared to let that go easily. He’s very popular in the dressing room and the lads look up to him.”


Footballco launches new Riyadh studio to boost creator-led content boom

Updated 16 February 2026
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Footballco launches new Riyadh studio to boost creator-led content boom

  • Football media company’s venture caters for its Arabic video-first brands
  • Footballco also plans to create in-studio formats for its fan-driven series, Yalla Fans, previously shot on location at football stadiums

RIYADH: Football media and culture company Footballco have opened a new production studio in Riyadh.

The move allows it to boost the volume of in-studio content created for its leading Arabic video-first football brands — Yalla Goal, Yalla Fans and Yalla Girl, as well as branded content for commercial partners.

The new studio complements Footballco’s Riyadh office, which opened in December 2024 as its Middle East headquarters. Footballco’s move to the city was driven by a desire to better serve clients in Saudi Arabia and to bring it closer to the country’s burgeoning football industry. The company now has 20 full-time staff in the Kingdom.

Footballco currently operates three video-first Arabic-language football brands in the region, all targeting Gen-Z and Gen-Alpha fans and fronted by experienced content creators. Yalla Goal combines spirited discussions, bold challenges and fun games, while Yalla Girl celebrates the growth of women’s football in Saudi Arabia and the region, with a focus on talent, personality, laughter and friendship. Footballco also plans to create in-studio formats for its fan-driven series, Yalla Fans, previously shot on location at football stadiums. 

The company’s decision to invest in creator-led, in-studio video formats is backed by its own research which found that, for young fans, brand partnerships with creators are seen as more valuable than official tournament partnerships.

Footballco’s new studio will increase the frequency of video content created for its channels, supported by two full-time hosts for Yalla Goal — Mohammed Bargat and Waleed Al-Shargi (better known as Shargi), who have a combined following of over 900,000 on their personal channels.

Andy Jackson, Footballco’s Middle East senior vice president, said: “With seven national teams from the region set to appear at the 2026 FIFA World Cup, eight if Iraq qualify through the play-offs, these new facilities and increasing video output sets our brands up for success at a time where we know there will be an unprecedented demand for fun, creator-led video content.

“We’re also excited to welcome both Bargat and Shargi to the team, with both having more than proved themselves as understanding how to create content that resonates with young fans and they are already familiar to our audiences.”

He added: “In December, our Arabic social channels generated over 1.7 billion video views, so we are building from an incredibly strong base to further cement our position as the clear market leader both in Saudi Arabia and the wider region. Our creator-led video formats have proved incredibly popular with brands, and this investment will see us able to offer a broader range of opportunities to our many commercial partners.”

While the World Cup this summer will see Footballco’s new studio in constant use, the company is also readying a slate of programming across Ramadan, with a 30-show spread culminating in an Eid special.

Taha Imani, Footballco’s head of video and social in the Middle East and North Africa region, said: “With YouTube becoming the number one place for fans to enjoy longform and short-form football content, and based on success across Footballco brands such as The Front Three in other markets, we’re expecting to grow at speed as we approach the World Cup giving fans exactly what they want from us on a daily basis.”