etisalat by e& conducts first 6 GHz test in MENA region

5G is the enabler of the future digital society and the foundation for the digital economy. The first 6 GHz spectrum trial by Etisalat UAE is a monumental step for 5G connectivity.
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Updated 07 August 2022
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etisalat by e& conducts first 6 GHz test in MENA region

Etisalat UAE, branded as etisalat by e&, has announced the successful completion of its first trial of the 6 GHz spectrum, creating history by taking this monumental step for the future of 5G, opening up a world of possibilities for next-generation technologies and economies of the future.
This trial conducted with Huawei Technologies was integral in today’s technology evolution as full speed and capabilities of 5G depend on a mid-band spectrum that secures performance in the long term and adds more capacity if required. Here, 6 GHz plays a critical role, especially considering the use of mobile technologies has grown exponentially, devices have become more powerful, and services more diverse for both consumers and enterprises. With bandwidth-hungry applications, the number of connected devices per person has also increased, which means more bandwidth will be required to limit service degradation and deliver a good quality of experience.

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The 6 GHz range is a mid-band frequency and sits at a balancing point between coverage and capacity, providing the perfect environment for 5G connectivity.

The 6 GHz range is a mid-band frequency and sits at a balancing point between coverage and capacity, providing the perfect environment for 5G connectivity. Extending the bandwidth of 5G through the harmonization of 6 GHz spectrum will provide more bandwidth and improve network performance. On top of this, the broad, contiguous channels offered by the 6 GHz range will reduce the need for network densification and make next-generation connectivity more affordable for all.
Khalid Murshed, chief technology and information officer, Etisalat UAE, said: “5G allows the industry to support national digital transformation goals by providing reliable, high-capacity, low-latency, and wide-area connectivity to consumers and industries. The metaverse is opening untapped opportunities with hyper-personalized experiences powered by AI. Telcos will be the entry point to the metaverse not only because of connectivity but also because the customer wants access to a digital world. The future is powered by AI and analytics, with the metaverse playing a role yet to be defined. This kind of technology disruption will create challenges but simultaneously bring massive prospects to this dynamic industry.
“The trial for 6 GHz was influenced by these future market requirements as we foresee a significant growth accelerated by these applications. As a digital telco, we focus on our core while curating digital experiences that maximize engagement by building new capabilities across AI and digital to thrive in an increasingly competitive and ever-changing market environment.”
The focus on 6 GHz is also in line with etisalat by e&’s future roadmap as part of the e& group transformation drive to become a global technology conglomerate. Its partnerships with global tech companies like Meta are a testimony to the continuous drive for innovation by working together on metaverse technologies, use cases that integrate with the latest Meta products and solutions, consumer channel digitization, enhancing augmented reality and virtual reality experiences and conversational commerce throughout its digital communication plans.
The metaverse will require seamless mobility enabled by macro-cellular networks relying on a mid-band spectrum such as the 6 GHz band. In this scenario, as an example, extended reality headsets will require sufficient bandwidth on 5G smartphones to connect to these networks. At etisalat by e&, there has been remarkable progress in 5G implementation and connections across the country.
5G is the enabler of the future digital society and the foundation for the digital economy. According to GSMA’s latest report, 5G will bring an economic contribution of $700 billion to society in 2030. At the end of March 2022, 5G services have been launched in more than 70 countries, with more than 220 5G networks being deployed, and more than 700 million 5G users.


Dubai Shopping Festival’s sporting events turn city into hub for outdoor action

Updated 31 December 2025
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Dubai Shopping Festival’s sporting events turn city into hub for outdoor action

The Dubai Shopping Festival is raising the bar this winter with a high-impact sporting calendar that runs throughout December and January, transforming the city into a hub for elite competition, community fitness and outdoor action. 

From professional basketball to baseball games, polo tournaments, half marathons, and horse racing, the festival brings together athletes, families and spectators for a dynamic winter season of sport. The diverse lineup of events strengthens DSF’s role in supporting Dubai’s active lifestyle, showcasing world-class sporting venues and encouraging community engagement during the city’s peak outdoor season. 

Key sporting events taking place during DSF: 

Dubai Racing Carnival 

  • Race days: Jan. 2, Jan. 9 and ongoing dates until March 13. 
  • Location: Meydan Racecourse 

The flagship winter racing season features international horses and top jockeys. 

More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/dubai-racing-carnivaland https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/dubai-racing-carnival-festive-friday 

Silver Cup 

  • Date: Jan. 10-Jan.24 
  • Location: Al-Habtoor Polo Resort and Club 

Silver Cup, part of Dubai’s prestigious polo calendar, sees six of the world’s best teams go head-to-head in a 20-goal handicap. 

  • More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/silver-cup 

Spinneys Dubai 92 Cycle Challenge — Build-Up Ride 4 

  • Date: Jan. 4 
  • Location: Al-Qudra Cycle Track 

The last of the Spinneys Dubai 92 Cycle Challenge Build-Up Rides is designed to help cyclists build their stamina ahead of the ultimate challenge. 

  • More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/spinneys-dubai-92-cycle-challenge-build-up-ride-4 

Hood to Coast Dubai 2026 

  • Date: Jan. 10 
  • Location: Al-Marmoom Desert Conservation Reserve 

Hood to Coast Dubai challenges teams to conquer a series of relay segments through expansive desert trails, with each runner taking on their leg before passing the baton. 

  • More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/hood-to-coast 

Skechers Performance Run — Race 4 (16k/10k/5k/3k) 

  • Date: Jan. 10 
  • Location: Meydan 

Enjoy a fun day out for the whole family at this popular community race offering various distances, where participants can run along the traffic-free roads of Meydan. 

  • More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/skechers-performance-run 

Marina Home Dubai Creek Striders Half Marathon 2026 

  • Date: Jan. 11 
  • Location: Dubai Creek Golf and Yacht Club 

One of the largest races of its kind in the UAE and the Middle East, this half marathon will mark its 23rd edition in 2026. 

  • More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/dubai-creek-striders-half-marathon 

A citywide sporting season 

With events spanning elite international fixtures, community runs, polo tournaments, multi-distance races, trail challenges and recurring racing nights at Meydan, DSF strengthens Dubai’s winter season for sport, well-being and outdoor experiences.