‘We want to localize the global with authenticity,’ says LIV Golf official Faisal Al-Jedea

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Updated 11 February 2026
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‘We want to localize the global with authenticity,’ says LIV Golf official Faisal Al-Jedea

  • 30% of LIV ticket buyers are new to the game of golf, according to Al-Jedea

RIYADH: LIV Golf’s 2026 season opener closed under the lights in Riyadh with more than just a champion crowned — it delivered a statement of intent about where the league stands globally, and how it aims to grow amongst the local crowds.

Riyadh Golf Club hosted the first 72-hole event in LIV history, blending elite competition with entertainment, fan activations and Saudi cultural elements. For Faisal Al-Jedea, regional managing director of LIV Golf in Saudi Arabia, the event represented much more than just a successful tournament.

“It is a fantastic feeling to see the event finish off in the way that it did,” Al-Jedea told Arab News. “We had excitement in the fan villages, elite athletes playing the greatest game of golf possible, as well as a host of world-class entertainment and family-friendly partner activations that kept fans engaged.”

Beyond the spectacle, Al-Jedea pointed to tangible signs of growth within LIV’s audience.

“If you walk around and take a look at the audience and the people engaging with LIV, you can see what is happening,” he said. “Thirty percent of our ticket buyers are new to the game of golf. Half of them are under the age of 45, of which a large share of that being women.

“It’s very nice to see that global number reflected within the Saudi tournament,” he added.

LIV’s international footprint is clear. The 2026 season will see 14 tournaments take place across 10 countries and five continents, with the 57-player roster representing 20 different nations. Al-Jedea believes the next stage of growth, however, lies in ensuring each event carries its own identity.

“What we are trying to do now at LIV is localize the global aspect with authenticity,” he said. “In my role as regional managing director, I have to ensure that bridge is there. I have to ensure that LIV in Riyadh is Saudi in essence — not just a generic experience that you copy and paste across every event.

“We want it to truly resonate with the locals, resonate with people coming into experience the culture. That is the goal of LIV Golf in Riyadh.”

That localization extends beyond entertainment and branding. For Al-Jedea, growing the game at grassroots level is equally important.

“Our fan village is a perfect example of how we can bring fans closer to the game of golf,” he said. “There are mini-games and different golf-related activities that get people — even those who know nothing about golf — engaged with the sport without even realising it.

“These small steps are what builds up to golf being more popular among the youth.”

He also highlighted wider ecosystem efforts led by Golf Saudi and the Saudi Golf Federation, including initiatives such as the “Go Golf” program, which offers free introductory lessons to newcomers.

“There are many initiatives happening to localise the game of golf,” Al-Jedea said. “When you combine that with events like LIV, you create more access points for people to discover the sport.”

Faisal Al-Jedea was appointed as regional managing director for Saudi Arabia at LIV Golf earlier this month, with his experience in the cultural sector proving vital in his selection for the role.

For him, the mission is clear: LIV Golf may travel the world, but in Riyadh, it must feel rooted.

“We are localizing the global with authenticity”: A philosophy that could shape LIV’s presence in Saudi Arabia for years to come.
 


Al-Ahli topple Al-Ittihad in Sea Derby as late Al-Hilal rout sees off Al-Najma

Photo: (@ALAHLI_FCEN @ittihad_en)
Updated 07 March 2026
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Al-Ahli topple Al-Ittihad in Sea Derby as late Al-Hilal rout sees off Al-Najma

  • Al-Ahli defeat rivals Al-Ittihad 3-1 in thrilling derby at Al-Inma Stadium
  • Al-Hilal struggle against Al-Najma but three goals in final 10 minutes leads them to 4-0 victory

JEDDAH: The Saudi Pro League title race showed no signs of slowing on Friday as Al-Ahli and Al-Hilal played simultaneously in search of staying within touching distance of league leaders Al-Nassr, who play on Saturday.

While Al-Hilal took on Al-Najma, Al-Ahli’s weekend was about more than just three points. Waiting for them at Al-Inma Stadium were city rivals and defending champions Al-Ittihad.

For Al-Ittihad, this fixture was largely about pride. Their title defence has all but come to an end, with 19 points separating them and the summit heading into the Sea Derby.

Yet as shown in their 1-1 draw weeks prior against Al-Hilal while playing with a man down, Al-Ittihad tend to rise to the occasion in the bigger games regardless of their position on the table.

Al-Ahli did take control of proceedings through their high press, but the Tigers responded with confidence and urgency. A difficult season does not mean allowing your archrivals to take three points with ease, after all.

Matthias Jaissle, however, has converted Al-Ahli into one of the league’s most cohesive sides over the past three years. Some would even argue that despite never holding first place this season, they have indeed been the best team in the league.

That showed in the 23rd minute. Galeno was released into the space behind Muhannad Al-Shanqiti before delivering a low cross to Ivan Toney, who continued his prolific campaign with his 24th goal of the season.

Calls for a VAR review followed, as Houssem Aouar was brought down in the box prior to the goal. Referee Nikola Dabanovic ruled there was no infringement, and Al-Ahli led 1-0.

Al-Ittihad emerged after the interval with renewed vigour. Steven Bergwijn calmly held Zakaria Hawsawi on the edge of the box, tempting him into a foul that Dabanovic judged worthy of a penalty.

Fabinho stepped up and powered the ball past Edouard Mendy to equalise for The Tigers in the 51st minute. For a brief moment, there was hope. If Al-Ittihad could derail Al-Ahli’s title push and go on to win the AFC Champions League Elite later this season, this match could yet prove significant.

Those hopes lasted less than 10 minutes. Al-Ahli’s trademark pass into the channel released Galeno once again, and his low cross rolled across the face of goal to Riyad Mahrez.

The Algerian — who had repeatedly troubled the defence with his movement inside — made no mistake this time, restoring the hosts’ lead in the 59th minute.

Al-Ittihad came close on several occasions, but the match rarely felt out of Al-Ahli’s control for long. Their relentless press ultimately sealed the result when substitute Feras Al-Brikan disposessed Predrag Rajkovic and slotted home into an open net in the 84th minute.

Al-Hilal, meanwhile, endured a far more difficult night against bottom-placed Al-Najma. A glance at the scoreline suggests total dominance for Al-Hilal, but the reality was quite different.

Make no mistake, Al-Hilal created several openings, yet repeatedly lacked the decisive final touch. Salem Al-Dawsari’s decision to square the ball to Karim Benzema while through on goal summed up their struggles in front of the net.

It wasn’t until Nasser Al-Haleel received a red card in the 39th minute for pulling down Al-Dawsari as the last defender that Al-Hilal began to shift gears.

Four minutes later, Al-Dawsari made amends for his earlier mistake by setting up Benzema for first goal at Kingdom Arena.

Even with the numerical advantage, Al-Hilal produced one of their least convincing performances of the season. Fortunately for them, Al-Najma offered little attacking threat, registering just one shot across the 90 minutes.

They eventually collapsed in the final 10 minutes, as Benzema, Malcom and Sergej Milinkovic-Savic all scored within a six-minute spell, lifting Al-Hilal’s goal difference to +43 — a vital factor in a tital race where Al-Nassr sit on +46.

The victories move Al-Ahli and Al-Hilal to 62 and 61 points respectively, with Al-Nassr sandwiched between them on 61 ahead of their clash against NEOM.

Elsewhere, Al-Taawoun defeated Al-Fateh 3-2 in a match that saw the visitors mount a late rally but ultimately fall short of completing the comeback. Meanwhile, Greek duo Giorgos Masouras and Kostas Fortounis both found the net as Al-Khaleej secured a 2-1 victory over Al-Hazem.

Saudi Pro League action resumes on Saturday, with four clashes kicking off at 10:00pm. Al-Ettifaq host Al-Shabab, Al-Kholood take on Al-Qadsiah, Al-Okhdood welcome Al-Fayha, and Al-Nassr aim to maintain their spot at the top against NEOM.