Saudi entrepreneurs solve food surplus problem

A market research revealed that 40% of all food is wasted; in monetary terms, this amounts to $1.2 trillion globally and SR40 billion in Saudi Arabia. (Shutterstock)
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Updated 31 July 2022
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Saudi entrepreneurs solve food surplus problem

  • The app began operations in selected zones in Jeddah this month, with many local restaurants partnering up with the app, such as COZ, Biscotti Amna Bakery, Broots, Meraki, and more

RIYADH: The growth of the restaurant industry has led to a significant amount of food waste at the end of the day, posing a challenge for restaurant owners.

A group of young Saudi entrepreneurs have set up an app called Barakah to help prevent food waste by creating a medium for restaurants to tell consumers about deals on cooked meals.

Rabah Habiss, one of app’s co-founders, said: “Barakah is a Saudi start-up that aims to harness innovation and social awareness to tackle food waste in restaurants, bakeries, hotels, and grocery stores by offering a discount on their surplus goods through an innovative mobile app in real-time.”

The app helps companies increase their revenue and enables them and their customers to take part in the global movement against food waste.

“What sparked this idea is that we identified an ongoing problem in the food service industry; fresh consumable food being thrown away. This is food that consumers can enjoy, guilt-free, and food that restaurants can still sell all while contributing to reducing our carbon footprint," Habiss said.

The startup founders, Abdulaziz bin Saud, Munira Almuammar, Rabah Habiss, were driven to create Barakah by a commitment to sustainability and a desire to address the widespread and systemic problem of food waste.

“We did market research and found out that 40 percent of all food is wasted. In monetary terms, this amounts to $1.2 trillion globally and SR40 billion in Saudi Arabia. Another significant factor that influenced the initiative was our Islamic teachings, which stress the value of preserving food rather than discarding it.”

Barakah has an impact that goes beyond financial savings and increased revenue; it fosters a sense of community and environmental stewardship, making it simple for both businesses and individuals to be more effective and sustainable.

The app began operations in selected zones in Jeddah this month, with many local restaurants partnering up with the app, such as COZ, Biscotti Amna Bakery, Broots, Meraki, and more.

The app will be scaling out across the Kingdom in the next few months, aiming to cover major cities in Saudi Arabia by the end of 2022.

“We target both businesses and consumers. For businesses, we work with restaurants, bakeries, cafes, hotels, buffets and grocery stores to put their surplus on the map, generating an untapped source of revenue for our vendors. For consumers, our app appeals to value discerning and eco-conscious customers,” Habiss added.

 


Misk youth delegates take Saudi voices to the global stage at WEF in Davos

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Misk youth delegates take Saudi voices to the global stage at WEF in Davos

  • Three delegates from the foundation speak to Arab News about their journeys with Misk and how their trip to Davos has increased their passion for making a difference

DAVOS: Saudi youth delegates from the Misk Foundation have been taking part in this year’s World Economic Forum in Davos, positioning the Kingdom’s next generation of leaders at the heart of global discussions on economic transformation, innovation and future decision-making.

Three delegates from the foundation spoke to Arab News about their journeys with Misk and how their trip to Davos has increased their passion for making a difference.

Abdulaziz Al-Jaloud, a member of the Misk youth delegation, said his journey began through the foundation’s leadership programs, which focus on equipping young Saudis with the skills and confidence to represent the Kingdom internationally.

“Part of my journey through Misk was joining the United Voices and the Fellowship programs,” he said. “The fellowship helps equip you to become a future leader, and the United Voices program helps you be a representative for Saudi Arabia in global events.”

In Davos, Al-Jaloud said the experience has been defined by exposure and engagement rather than observation from the sidelines.

“Being part of the … change that’s happening in the global conversation, and giving back through amplifying the youth voice,” he said.

Asked about the broader climate for young people in Saudi Arabia, Al-Jaloud said empowerment had become a defining feature of the current moment.

“I would say we’re very passionate, we’re very driven,” he said. “The empowerment that exists currently for the youth in Saudi is helping us reach our full potential.”

For Haifa Al-Mofareh, who is also part of the delegation, her involvement with Misk grew out of a desire to support young Saudis working in the space sector and to represent them on global platforms.

“I’m very passionate about space, and I wanted to empower the youth that are working in space,” Al-Mofareh said.

In Davos, she has been participating in discussions focused on ensuring youth play an active role in shaping the future, rather than being limited to symbolic participation.

“I’ve been engaging in discussions about youth that are helping us be part of building the future, not just participating in it or just talking about it,” she said. “That has been a really mind-altering experience.”

She added that international perceptions of Saudi youth often underestimate the scale of opportunity available at home.

“It’s incredible,” Al-Mofareh said. “Everyone I talk to here, especially foreigners, they are baffled by it. Many youth from other countries can’t even fathom the experiences and the opportunities that we have as Saudi youth now, even though it’s super normalized back home. That’s something I’m incredibly proud to share with the world.”

Meshal Al-Shalan, who joined Misk while completing a master’s degree in chemical engineering at the Massachusetts Institute of Technology, said that the foundation opened the door for him to attend Davos as part of the youth delegation and that he was “excited and thankful” for the opportunity.

One of the standout themes for Al-Shalan has been the growing recognition that young people must be involved directly in economic design and decision-making.

“The biggest highlight is that youth are ready to be building the future economy,” he said. “I moderated a session about involving youth early on in system-making and decision-making, and that message is coming from speakers from very different backgrounds,” he added.

Reflecting on opportunities back home, Al-Shalan said Saudi Arabia has created an environment where ideas can move quickly from concept to execution.

“I feel like the door is open in Saudi Arabia for anyone,” he said.

“If you have an idea, the government, companies and investors are there. They’ve invested a lot in youth, and you can see that clearly.”

With more than half the Saudi population under the age of 35, he added, the youth are not a marginal group but the country’s majority, adding: “You can see the future is very bright.”